Member of:
From Eco-efficiency toEco-effectiveness
Ignasi CubiñàEcoIntelligentGrowth
Girona, November de 2009
Member of:
European Conference on Waste Reduction
Member of:
Natural Capitalism Biomimicry
Biophilic Design
Let’s be clear, what is needed is …Regenerative action &Eco-effectiveness
Permaculture
What do we want to GROW? …
Cradle to Cradle
“What is our intention as a species?”
W. McDonough
Member of:
FOOTPRINT …
Buildings consume more than 30% of total resources (water, land, materials, energy). In Catalonia, buildings & infrastructures: 25% ecological footprint & most of artificial land (non
fertile).
Source: WWF One Planet Business Global Evidence Base 2006
Member of:
TRADITIONAL DESIGN MODEL...
What is “Good Design”?
Member of:
E-WASTE
Photos © Basel Action Network
“Design is the first signal of human intention...”
William McDonough
Member of:
SUSTAINABILITY eq DURABILITY of ...
Intelligent Design
Optimizing the value for allSTAKEHOLDERS
Fuente: William McDonough @ BDW 2008
Member of:
MINIMIZING NEGATIVE IMPACT...
Ecological & Social Damage
Time
Pollution
Workplace hazards
Global Warming
Social deterioration
Liability exposure
Eco-efficiency
Member of:
Member of:
©2006, McDonough Braungart Design Chemistry
Eco-efficient DesignReduce / Ban /
Minimize / Prevention
Eco-effective DesignDefinition / Growth /
Support / Optimization
Leadership
TimePresent
Sha
reho
lder
Val
ue
Future
ECO-EFFICIENT DESIGN VS. ECO-EFFECTIVE DESIGN
Optimal Sustainability
“Eliminate the concept of waste —not reduce, minimize, or avoid waste… but eliminate the very concept, by design.”
William McDonough & Michael Braungart
Sustainable Construction …in Catalonia??
© WM+P All rights reserved.
Member of:
INFRAESTRUCTURA 32,8 milions tones
59%
EDIFICACIÓ 22,7 milions tones
41%
Material Consumption of Construction Sector, Catalonia (2001)
0
10
20
30
40
50
60
'Consum'
Plàst ics
Químics
Fusta
Bituminosos
Electrics i Iluminació
Aglomerants
Ceràmics
M etàl·lics
Vidre
Petris
49, 7%
34,3%
8%1,5%
1,9%
3,4%
Source: Análisis del flujo de materiales de sistemas, Cristina Sendra Sala
HUGE INFLUENCE & DEMAND OF THE CONSTRUCTION SECTOR
Member of:
WASTE = FOOD
USE CURRENT SOLAR INCOME
CELEBRATE DIVERSITY
Member of:
CRADLE TO CRADLE
Two open, interdependent metabolisms:
©2006, McDonough Braungart Design Chemistry
Buildings like trees,Cities like forests
• Is it a biological or technical nutrient?
• Are materials recyclable/compostable?
• Do you have reverse logistics?
• Does your energy come from renewable sources?
• Is your water drinkable?
• Are you practicing social fairness?
© WM+P All rights reserved.
© WM+P All rights reserved.
© WM+P All rights reserved.
Member of:
RECOMENDACIONES DE DISEÑO SOSTENIBLE PARA ESCUELA INFANTIL
Ayuntamiento de L’Escala(Gerona)
Análisis holístico de la propuesta del ante proyecto
Estudio y simulación dinámicaDiseño del Ciclo del Agua on site
Selección de materiales y optimización soluciones arquitectónicas
Recomendaciones de diseño pasivo.Diseño biofílico.
Optimización del aprovechamiento de la luz natural.
REGENERATIVE DESIGN
Hostal Empúries, L’Escala(Gerona)
Site RemediationSolar DesignHealthy and Safe materialsDesign of CommunityNew Business Model
Possitive Footprint
Total waste diverted from landfield(phase 1 & 2): 95%Phase 1 176 tnPhase 2 40 tn
Regenerative Design
Storm Water Cost Benefits Analysis
Conventional System Cost $48,000,000(Includes costs for meeting regulatory requirements, which dictated the construction of an on-site treatment plant for dealing with large storm water events)
Installed System Cost $13,000,000(All storm water is cleaned through natural filters, eliminating the need for regulatory requirements)
Savings: $35,000,000(Savings is calculated from straight costs alone, and does not account for energy and operations savings)
Storm Water Management Hedgerow System
© W. McDonough & Partners
Biodiversity
Member of:
Compostable
Biological Nutrient
STRATEGY OF HOPE
Minimize negative impacts
Industrial Revolution Model
Maximize positive impacts
New Industrial Revolution
Product of service – Custody chain
Producto
de
Servicio
Technical Nutrient
Source: William McDonough © 2008
Member of:
CRADLE TO CRADLE DESIGN PROTOCOL
Member of:
From ECOEFFICIENCY … to ECOEFFECTIVENESS
CostFunctionEsthetics
Traditional Measures
Extended MeasuresEcological Intelligence
Social JusticeDelight
Member of:
1.0 Materials
2.0 Material Reutilization/DfE
3.0 Energy
4.0 Water
5.0 Social Responsibility
Combination of product metrics & company metricsIntention: spur innovation & ongoing optimization.
CERTIFICATION CRITERIA
Cradle to Cradle Product
S
G
P
B
Platinum
Gold
Silver
Basic
Material Selection: pathway beyond sustainability
• Currently: Restricted substances (Prop 65)
• Next step: Full inventory and assessment
• Future: Optimization (Cradle to Cradle agenda)
expanded knowledge = reduced hazards©2006, McDonough Braungart Design Chemistry
Priority CriteriaCarcinogenicity*
Disruption of Endocrine System*
Mutagenicity*
Reproductive Toxicity*
Teratogenicity*
Additional CriteriaAcute Toxicity
Chronic Toxicity
Irritation of Skin/Mucous Membranes
Sensitization
Other (e.g., skin penetration potential, flammability, etc.)
* Known or suspected in humans and/or animals
Human Health Criteria
© MBDC. All rights reserved.
Aquatic toxicityFish toxicity
Daphnia toxicity
Algae toxicity
Bioaccumulation (BCF, log Kow)
Climatic Relevance/Ozone Depletion Potential
Content of Halogenated Organic Compounds
Persistence/Biodegradation
Toxic Heavy Metal Content
Other (e.g., Water Danger Score, Toxicity to Soil Organisms, etc.)
Environmental Health Criteria
© MBDC. All rights reserved.
© MBDC. All rights reserved.
Production Process
Exact Knowledge of Composition
Resources (Renewable/Nonrenewable)
Transport Distance
Energy Input
Social Criteria
Genetic Engineering
Danger of Intermediates/By-Products
Animal Testing
Wastes
Climatic Relevance/Ozone Depletion
Member of:
THE PROCESS
FULL INVENTORY
ASSESSMENT
OPTIMITZATION
Member of:
THE PROCESS
FULL INVENTORY
ASSESSMENT
OPTIMITZATION
Prod
uct
Mat
eria
lC
hem
ical
Textile Seating Fabric
Fiber Dyes Auxiliaries
ACCAAACCAA58.36Dye 8
ACCAAACCAA58.36Dye 7
ACCAAACCAA58.36Dye 6
AACAAACCAA58.70Dye 5
ACCAAACCAA58.36Dye 4
ACCAAACCAA58.36Dye 3
ACCAAACCAA58.36Dye 2
ACCAAACBAA58.36Dye 1
A
A
CF
B
C
A
A
A
DIS
A
A
M
A
A
C
A
A
T
A
A
DES
ABA88.50Material 2
ACA78.36Material 1
CTIRRATSMaterialHealth Hazards
Total ScoreInput
Sample Materials Assessment Matrix
© MBDC. All rights reserved.
Member of:
Human Health Criteria
Production Process
THE PROCESS
FULL INVENTORY
ASSESSMENT
OPTIMITZATION
Environmental Health Criteria
Member of:
Chemical assessment of Propylene Glycol
GreenFDA ListsOn GRAS and PAFA listsOther
GreenHSDB, FAMSDSNot sensitizing in human patch test and mouse ear testSensitization
GreenFAMSDSMild irritant to human skin. No risk phrases for irritationIrritation of Skin/
GreenHSDB, Toxline, IUCLID 2000
NOAEL = 1000 mg/m3 for 90 day inhalation test, NOAEL = 50000 ppm for 2 yr oral feed study
Chronic Toxicity
GreenRTECS, HSDB, IUCLID 2000
Oral LD50 = 20000 mg/kg Rat, Oral LD50 = 18900 Guinea pigAcute Toxicity
GreenIUCLID 2000Oral studies indicate no teratogenic effects in rabbits, hamsters, or rats at doses around 1500 mg/kg
Teratogenicity
GreenNTPAccording to an NTP study, propylene glycol has no effect on fertility and reproduction in either generation of Swiss mice atup to 10 g/kg/day.
Reproductive Toxicity
GreenGENETOX, CCRIS, NTP, IUCLID 2000
Negative Ames, negative Sister Chromatid Exchange, negative Cell Transformation, negative Mouse Micronucleus
Mutagenicity
GreenColborn list, EU list, IL-EPA list
Not listed as a known or suspected endocrine disruptorDisruption of Endocrine System
GreenMAK, IARC, ACGIH, NTP, IUCLID 2000
Not a known or suspected carcinogen. Negative dermal and oral rat carcinogenicity studies.
Carcinogenicity
ProfileSourceValueCriteria
THE PROCESS
© MBDC. All rights reserved.
Member of:
GreenEPA listNot a class one or two ozone depletorClimatic Relevance/Ozone Depletion Potential
GreenChemical Composition Data
Substance does not contain any toxic heavy metals
Heavy Metal Content
GreenChemical Composition Data
Substance does not contain any organohalogens
Content of Halogenated Organics
GreenHSDBBCF = 1 (no bioaccumulation potential)Bioaccumulation
GreenHSDB, EFDBConsidered readily biodegradable in aerobic conditions. 100% in 24 hours.
Persistence/Biodegradation
GreenIUCLID 2000LC50s for several strains of soil bacteria are well above 100 mg/L
Toxicity to Soil Organisms
GreenIUCLID 2000EC50 = 19000 mg/LAlgae Toxicity
GreenEPA - ECOTOXEC50 > 10000 mg/L (48 hr)Daphnia Toxicity
GreenEPA - ECOTOXLC50 > 5000 mg/L (Goldfish, 24 h)Fish Toxicity
ProfileSourceValueEnvironmental Health Criteria
© MBDC. All rights reserved.
THE PROCESSChemical assessment of Propylene Glycol
Member of:
Propylene glycol poses no hazard to human or ecological heath. Any adverse effects reported are a result of very large doses and/or non-relevant routes of exposure. This substance is preferred for use.
GREENGREENChemical Profile
© MBDC. All rights reserved.
Chemical assessment of Propylene GlycolTHE PROCESS
Member of:
THE PROCESS
FULL INVENTORY
ASSESSMENT
OPTIMITZATION
Design with materials that are“nutrients”
Design products to be recycled
Design systems to recover and recycle nutrients
preferredacceptableproblematicundefined
for human &environmental health attributes
UPCYCLING
NFU: ¿Upcycling o Downcycling?
Are materials properties preserved?
Is it possible its re-utilization under the same conditions?
Does it foster the growth of local economy?
Does it have any consequence for human health?
Member of:
THE PROCESS
WOODEN ASSEMBLY SPLINESWOODFILLERWOOD GLUEOIL
BAMBOO BOARDSMATERIALS
1 PRODUCT
Full Inventory
5 MATERIALS
Member of:
Element CAS Substance Name Known 1
NO Bamboo 59587 946015 G NO G YES G NO G NO G NO GREEN NONO Water 1286 20416 G NO G no wood G NO G NO G NO GREEN NO
1344-00-9 Silicic Acid, Aluminium Sodium Salt 68 1075 G NO G no wood G NO G NO G NO GREEN NO50-00-0 Formaldehyde 14 215 G NO G no wood G NO G NO G NO RED YES
NO Others 1272 20201 G NO G no wood G NO G NO G NO GREEN NO1344-00-9 Silicic Acid, Aluminium Sodium Salt 20 322 G NO G no wood G NO G NO G NO GREEN NO
NO Others 183 2901 G NO G no wood G NO G NO G NO GREEN NO1332-58-7 Kaolin 54 860 G NO G no wood G NO G NO G NO GREEN NO1215-02-9 Ammonium chloride 19 301 G NO G no wood G NO G NO R YES GREEN NO1344-00-9 Silicic Acid, Aluminium Sodium Salt 14 215 G NO G no wood G NO G NO G NO GREEN NO
NO Others 184 2923 G NO G no wood G NO G NO G NO GREEN NONO Water 0 0 G NO G no wood G NO G NO G NO GREEN NO
Linseed Oil 0 0 G NO R G NO G NO G NO GREEN NOWood Oil 0 0 G NO R G NO G NO G NO GREEN NOVegetable-based emulsifier 0 0 G NO R G NO G NO G NO GREEN NOCobalt Linoleate 0 0 G NO G no wood R YES G NO G NO GREEN NOMethyl cellulose 0 0 G NO R G NO G NO G NO GREEN NO
NO Water 0 0 G NO G no wood G NO G NO G NO GREEN NO9003-20-7 Polyvinyl Acetate 0 0 G NO G no wood G NO G NO G NO GREEN NO
NO Water 0 0 G NO G no wood G NO G NO G NO GREEN NOPigmented paste 0 0 G NO G no wood G NO R R RED
64742-82-1 Naphtha (oil), heavy hydrodesulfurized 0 0 G NO G no wood G NO R G NO REDFiber Glass 0 0 G NO G no wood G NO R R REDAceroChrome 6 2 39 G NO G no wood R YES R G NO REDChrome 3 6 101 G NO G no wood R YES R G NO REDOxygen 9 139 G NO G no wood G NO R G NO REDZinc 6 98 G NO G no wood R YES R G NO REDOthers (PE+water+additives) 0 4 R G no wood R R R RED
NO Steel 0 0 G NO G no wood R YES G NO G NO REDNO Nickel 0 0 G NO G no wood R YES G NO G NO RED
Woo
den
asse
mbl
y sp
lines
NO Hague wood 100% 20 318 G NO G YES G NO G NO G NO GREEN NO
Source of wood controlled
YES/NO
Toxic heavy metals?
YES/NO
Phthalates?
YES/NOW
oodf
iller
Scre
ws
Bam
boo
Boar
dsYES / NO
Prim
er O
il Bi
opin
Li
ving
Woo
d G
lue
Extra
YES/NO
Raw Materials
Shel
f Su
ppor
ts
ppmPVC Halogenated
Organics?Carciogenicity
(IARC)Weight (g)
Member of:
MATERIAL WEIGHT (g) WEIGHT % QUANTITY (g) ppm QUANTITY
(g) ppm QUANTITY (g)
59587 946015 59587 946015 59587
Water 41% 1286 20416 1286Silicic Acid, Aluminium Sodium Salt
5% 68
Formaldehyde 1% 14Others 94% 1272Silicic Acid, Aluminium Sodium Salt
10% 20
Others 90% 183Kaolin 20% 54Ammonium chloride 7% 19Silicic Acid, Aluminium Sodium Salt
5% 14
Others 68% 184
Chrome 6 10% 2,4 39 2,4Chrome 3 26% 6,3 101 6,3Oxygen 37% 8,8 139 8,8Zinc 26% 6,2 98 6,2Others (PE+ water+ additives)
1% 0,2 4 0,2
Wooden assembly splines 20 0,032% 20 318 20 318 20
TOTAL 62987 100% 1000000
16
Polyvinyl Acetate
Prefere 5465 (Hardener H240) 9% 271 4298
Methyl cellulose
Linseed OilWood OilVegetable-based emulsifierCobalt LinoleateMethyl celluloseWaterPolyvinyl Acetate
Duplo Shelf Supports 5100-0501601 16 0,025%
0,008%5Woodfiller
Screws 24 0,038%
Bamboo Boards: 2440x1220x20 & 2440x1220x30mm
SUBMATERIALS
Bamboo
49429311399,544%
43%
62700
Aerolite UP-4116
SUBMATERIALS
BambooBamboo(Phyllostachys Pubescens)
DYNEA Adhesive
SUBMATERIALS
1354 21491
Prefere 5902 (Modifier A942)
Primer Oil Biopin Living
Wood Glue Extra Rayt 22
3175
349
0,318%200
0,035%
WaterLinseed OilWood OilVegetable-based emulsifierCobalt LinoleateMethyl cellulose
Naphtha (oil), heavy hydrodesulfurized
Fiber Glass
Steel
WaterPolyvinyl AcetateWater
Pigmented paste
79
Water
Linseed OilWood Oil
Vegetable-based emulsifier
Cobalt Linoleate
Water
Pigmented paste
Naphtha (oil), heavy hydrodesulfurized
Fiber Glass
Water
Water
7% 203 3224
Water
Chrome 6Chrome 3OxygenZinc
Others (PE+ water+ additives)
SteelNickel
Hague wood 100%
Water
Pigmented paste
Naphtha (oil), heavy hydrodesulfurized
Fiber Glass
Chrome 6Chrome 3OxygenZinc
Others (PE+ water+ additives)
254
Hague wood 100%
NickelSteelNickel
Hague wood 100%
THE PROCESS
Full Inventory: from 5 materials up more than 30 chemical compounds
Full Inventory
Biological Nutrients
Technical Nutrients
CONSULTANCY ON SUSTAINABLE DESIGN LEED PROJECT MANAGEMENTR+D Centre, Grupo Ferrer L’Hospitalet de Llobregat, BCN
Sustainable construction strategiesEnergy modelling
C2C inspired design of processes.Materials selection.
Research on new architectural solutionsfor the façade.
LEED Project Management
RESEARCH AND DEVELOPMENT BUILDING
15,389 m2 occupied space above grade 27,300 m2 total building area
14 occupied floors & 2 technical floors above grade
3 floors below grade, including 2 floors of parking for 200 vehicles
Site Analysis:climate, mobility, available resources, weak points
Energy:Minimize & manage building consumption, renewable sources, production on site, …
Biophilic design:green areas, daylight, natural ventilation, connection to nature & exterior
Water Cycle:adapt quality to use, use own resources, minimize runoff
Materials selection:secure, healthy & recyclable materials & products
Promote community & quality of live:services for workers, education, node for the zone
C2C Paradigm: The strategy of hopePurify air, water and soil
Retention of valuable materials for perpetual, productive reuseProsperity measured by natural capital productively accrued (EPI vs GDP)
No need of regulations.
Creation of positive emissions
Celebration of cultural abundance and biological diversityEnhanced natural capacity to thrive
Growth for health, wealth and useful resourcesValue and opportunity for all stakeholders.
Member of:
Strategy for
Strategy for
Preservation of
To guarantee with its original properties, today
& in the future.
(we don’t have right to pollute, Bill McDonough)
DESCARBONIZATION OF THE ECONOMY RENEWAL ENERGIES
From consumers to
will set the limits , not the !!!!
WHY DO WE PROPSE C2C AS BUSSINESS STRATEGY??
LEGACYDIFERENTIATION
MATERIALS VALUERAW MATERIALS AVAILABILITY
NO POLLUTION
DESREGULARITZATIONCLIENTS FIDELIZATION & CLUSTERITZATION of THE ECONOMY
MATERIALS LABOUR COSTS
Member of:
HOW DID I GET HERE?
Toyota PriusCO2 emissions: 90 gr/km aprox
Distance: 200km
Total estimated em.: 1800gr CO2
Member of:
For more information, please contact us.
ecointelligentgrowthAvda. Diagonal, 523 . 5º 1ª
08029 Barcelona
Tel: +34 93 419 9080
Fax: +34 93 363 5176
www.ecointelligentgrowth.net
Thanks for your attention!