European Market for Automotive X-by-wire
Technologies
X-by-wire technologies
Turbo-by-wirePower-by-wire Brake-by-wire
Shift-by-wireSteer-by-wire
Suspension-by-wire
3 rd G en era tionE M B
2 n d G en era tionE H B
1 s t G en era tionA B S w ith E S P
B rake-by-w ireS ystem s
3 rd G en era tionF au lt to le ran t S B W
S econ d G en era tionE lec tro -h yd rau lic S B W
1 s t G en era tionE P S
S teer-by-w ireS ystem s
X-by-w ireGeneration of Technologies
Breakdown by Generation Type
Report Content• Market size, forecasts, penetration rates and revenue growth
rates by technology type
• Macro- and micro-environment analysis, market drivers and restraints, market challenges, and advantages and disadvantages
• Technology trends that include the trends and impact of 42V, communication protocol, developments in sensors and motor technology and so on.
• Pricing analysis and price competitiveness with substitute/conventional technologies.
• Value chain analysis of X-by-wire technologies (for the VMs)
• Competitive and strategic analysis, with likely market positioning of the key companies, including profiles of VMs and key suppliers
Market Overview
• XBW technologies expected to be worth E3.3 bn by 2010
• BBW, SBW and PBW will be worth E1.75 bn, growing at CAGR of 36%
• X-by-wire bring savings in designing, managing and production, and integration of components in the value chain.
• Integration of X-by-wire technologies will lead to drive-by-wire systems
R&D Market Development Market Maturity Market Decline
Suspension-by-wire
Fault tolerant Steer-by-wire
EMB brake-by-wire
Electrohydraulic Steer-by-wire
Shift-by-wire
Turbo-by-wire
EHB Brake-by-wire
Throttle-by-wire
Source: Frost & Sullivan
X-by-wire Technologies Life-cycleM
arke
t Pen
etra
tion
Market Challenges
• Development of fully fault tolerant systems
• Standardisation of communication protocols
• 42 volts• Legalisation (steer-by-wire)• Integration issues• Incorporating man machine interface
(MMI)
Market Drivers and Restraints
Market Drivers• Reduction in costs
across the value chain of VMs
• Packaging and design opportunities, felixibility in production
• Demand for increased safety
Market Restraints• Delays in 42 volts
launch• High unit price • Threat from
substitute products• High R&D and
integration costs• Communication
protocols
Market Breakdown by Technology Type
0%
20%
40%
60%
80%
100%
2000 2002 2004 2006 2008 2010
Throttle-by-w ire
Steer-by-w ire
Brake-by-w ire
Competitive overview• Change in competitive landscape - emergence of
Tier 0.5 suppliers• New entrants - SKF-Brembo, Advics, Siemens, • European Market will be lot more fragmented• Some players might exit - Visteon ? • Increase in mergers and alliances• Market position in BBW - Bosch, TRW, CT, Brembo,
Delphi• Market positions in SBW - Delphi, TRW, ZF, Koyo
Sieko, Merecedes Benz Lenkugen• Report provides profiles of all leading suppliers
and VMs
Strategic Conclusions• Opportunities in components
– Auto motors to almost double from E134 m to E225 m
– Auto sensors to be worth E436 m; growth in position, speed and torque sensors
– Electronics up from 5% to 10%• Threat to hydraulic components• 2nd generation systems like EHB are transition
technologies - very little interest in the market• The future in is integrated chassis control
systems