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Page 1: European regional workshops Report 2016 - Traffic Snake Game€¦ · Report 2016 Author: Marit Gresnigt (DTV Consultants) Status: Final Date: June 2016 . European regional workshops

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European regional workshops Report 2016

Author: Marit Gresnigt (DTV Consultants) Status: Final Date: June 2016

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European regional workshops Report 2016

www.trafficsnakegame.eu 2

Content

1. INTRODUCTION _______________________ 3

2. THE 2016 EDITION WORKSHOP __________ 5

3. IMPRESSION AND OVERVIEW WORKSHOP _ 8

4. ATTACHMENTS ______________________ 18

1.1 The Traffic Snake Game Network 3

1.2 European regional workshops 4

2.1 Workshop date 5

2.2 Goals and agenda 6

2.3 Participants 7

3.1 Day 1 8

3.2 Day 2 14

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1. Introduction

1.1 The Traffic Snake Game Network

The Traffic Snake Game (TSG) is a campaign to promote walking and cycling to school for

children (aged 4-12), their parents and teachers. It was created by Mobiel 21 and started out

as a small campaign with only a handful of schools in Flanders, Belgium. However, over the

years the number of European countries interested in playing the game has increased.

Evidence has shown that the campaign increases the use of sustainable transport modes

and reduces CO2 emissions. To date, 19 countries have signed up to play the game and take

advantage of this successful strategy which encourages parents to try alternatives to the car

for home to school trips.

The Traffic Snake Game Network (TSG Network) has been established to share the

experiences of the game with more cities and schools across Europe and beyond. This

network disseminates the campaign, extends its impact and publishes the results and

experiences that keep the award-winning1 campaign alive. The TSG Network functions as an

observatory that disseminates, supports and monitors the Traffic Snake Game worldwide.

The European Commission has favoured the network for partial funding between 2014-2017.

The project team aims to establish an effective EU-wide and long-term support network to

replicate, transfer and expand the take up of the Traffic Snake Game.

The consortium is currently represented by national focal points (NFPs) in 19 EU countries.

These NFPs are organisations that will champion the project, disseminate information about

the campaign and steer the implementation of the Traffic Snake Game in their country. The

NFPs receive support and training from a small core group of organisations: Mobiel 21

(Belgium), WYG (United Kingdom) and DTV Consultants (the Netherlands).

We refer to: www.trafficsnakegame.eu for up-to-date national and international contact

details

1 The project was awarded the Sustainable Energy Europe Award in the category ‘Promotional,

Communication and Educational Actions’. The jury praised it for setting up new mobility campaigns in which pupils play a central and active role. The high replication factor allows a snowball effect: more and more schools and children participating in the project and its aim to increase the use of sustainable transport modes.

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1.2 European regional workshops

The TSG Network European regional workshops are an essential part of the support of the

NFPs, providing them with the tools and advice to implement the Traffic Snake Game at the

national level in their own country. The workshops are about empowering the NFP’s to run a

campaign. The overall goals of the workshops are:

To provide the NFPs with the right marketing, policy and performance tools for

implementing a national campaign.

To train NFP’s in co-ordinating the implementation of the Traffic Snake Game

and be able to:

stimulate the uptake of the Traffic Snake Game;

support the uptake of the Traffic Snake Game;

assess the uptake of Traffic Snake Game;

make the National Focal Point self-supporting after the project lifespan in

order to maintain the action and build up national structures for long term

strategic change.

To provide key information to National Focal Points, including:

advice for cities on how and why to stimulate sustainable home-school

transport (policy level); and

advice for schools/teachers/parents/children on how to realise sustainable

home-school transport (performance level).

to ensure the cohesion of the National Focal Points and the sustainability of

the Network

These workshops will be delivered once a year in a EU regional approach: parallel sessions

allowing smaller group work with neighbouring countries that are more likely to have a

number of similar contextual needs.

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2. The 2016 edition workshop

2.1 Workshop date

For this third and final edition of the EU-regional workshops, it was decided to have a joined

consortium workshop with partial smaller group activities (both EU-regional and non EU-

regional groups), rather than parallel workshops in the different EU-regions, as was the case

in 2014 and 2015.

As originally planned, during the project proposal in 2013, we would have had our 3rd series

of annual EU-regional workshops in spring 2016 in Germany (N/W-region), Romania (E-

region) and Portugal(S-region). At these EU-regional workshops the core partners meet with

the other partners in the different EU regions: N-W-Europe (combined), S-Europe and E-

Europe: these are 3 parallel workshops. This idea was mainly based on 1) having smaller

workable workshops (the consortium has many partners), 2) better exchange between

partners with maybe similar or related issues to their location in Europe (e.g. Slovenia and

Austria having more in common than Slovenia and the Netherlands) and 3) trying to reduce

costs by not having the whole consortium needing to travel across Europe but to their

neighbouring countries (with the exception of the core-team as trainers that would be

everywhere).

After more than 2 years after the start of the project, there was a shared request from many

of the NFPs to meet the whole group again to more actively exchange experiences also

beyond the EU-regional approach. Not only discussing and learning from neighbouring

countries or hearing via the core-trainers, but also immediate discussing, sharing and

learning from the NFP’s in countries that had not met again in real life since the kick-off

meeting. As in each EU-region there are ‘forerunners’ and ‘back-seater’ countries, this was

also considered a better group to exchange experiences at this stage, rather than the

regional similarities that worked well for 1st and 2nd series of workshops, also because the

workshop topic in this year shifted (compared to previous years) from actual training to

ongoing and future scenario’s. We discussed the pro’s and con’s with the core team and for

us the pro’s outweighed the con’s.

As such it was decided – together with our EU project officer – to have the spring workshop

with the whole consortium rather than in 3 groups (in 3 countries) in Cologne, Germany,

where we had planned one of the workshops in any case and that was most centrally

located. This workshop took place at 10-11 May 2016 and was hosted by Rupprecht Consult.

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2.2 Goals and agenda

The EU-regional workshop is an important information source and empowerment tool for the

National Focal Points. This workshop had five primary goals:

How TSG is implemented on national level and can be consolidated

How to expand TSG on a national level

How to find and embed structural partners and sponsors

How to communicate and evaluate the campaign on national level

Discuss the future and to address Project Management issues.

The agenda was as follows:

Agenda day 1:

Welcome and explanation of the workshop (M21)

Presentation on results so far and a few NFP’s share their experiences/

success stories (DTV + WYG) and NFP experiences on different subjects:

Spain (Deluxe version)

France (Partnership)

Bulgaria (Sponsoring)

Germany (getting schools on board)

Presentation on overall results (WYG)

Group picture update for communication purposes

Update on the website and webtool with Q&A: are the NFP’s missing anything

in the website? Also for usage after the project ends. (DTV)

How to involve schools and partners and how to become a sustainable network

(preparing for after the project ends). (WYG) Debates in EU-regional groups

Bilateral meetings (M21) Agenda day 2:

Project Management issues and goal of the day (M21)

Admin issues

Progress issues

World Café: How should we continue? (DTV)

Debates in groups

Presenting of the future scenario’s (M21)

Reminders for evaluation of the results. What do the NFP’s need to be

reminded of before finishing the project? (WYG)

TSG Quiz (DTV)

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2.3 Participants

In total 23 people joined the workshop. The representative from the Austrian NFP could not join last-minute due to illness. The representative from the Maltase NFP joined via webcam (and had a check-up meeting with M21 a week later in Brussels as this is a new contact person). The representative from the Italian NFP had a minor delay on day one due to travel delays. All other representatives where present and active both days.

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3. Impression and overview workshop

3.1 Day 1

To start, Raf (Mobiel 21) gave a short explanation about the goals of the workshop and

looked back at 775 days ago. In the first year around 90% of the target was reached. This

meeting is about the second year; WP management in general and regional successes.

Results and experiences so far (DTV + selected NFPs)

NFP experiences where shared in short presentations:

Presentation 1: Spain.

Most of the schools play the deluxe version.

The NFP tries to influence the schools to

make it a bigger project by working together

with third parties for example, police, public

transport, etc.

There is a strong relationship with the

national traffic bureau. They have a strong

network and relationship with the schools.

The essence of the story is that schools are

not alone, but there is a network around

schools to help them.

Photo taken during Spain’s presentation

Presentation 2: France

In the first year it was not easy to involve

schools in the project. The NFP started to

look for partners to get schools involved.

In the north of France they found a partner

that already has an existing network with

schools. The NFP can make use of the

existing network.

Photo taken during France’s presentation

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Presentation 3: Bulgaria

In the first year 40 schools played. In the second

year 20 schools played. Schools are very

enthusiastic. They want to play every day!

In Bulgaria it is hard to make contact digitally. They

had to visit every director from every school to get

in touch. They found a bank who sponsor them for

local stakeholder rewards.

Photo taken during Bulgaria’s presentation

Presentation 4: Germany

In Germany the TSG project isn’t very successful

yet. It is very hard to get in contact with schools.

There are 16 states and 16.000 primary schools.

Each state is responsible for their own education.

There are many lobby groups and local

stakeholders. They all develop their own traffic

safety program. There is a low commitment from

schools as they have many options to choose from.

The NFP is searching for a partner that has a

network with schools.

Photo taken during Germany’s presentation

Overall Results (WYG)

John (WYG) gives us a summary of what we have achieved so far. Overall we did a very

good job. 19 Countries Playing TSG with 570 schools who set up a TSG campaign. In total

84.145 Pupils Played the TSG. So far 162 TSG campaigns have involved TSG 2.0 with a

Smartboard.

There are some significant leaders in term of schools and pupils. These leaders are

Romania

Greece

Belgium

Lithuania

Slovenia

Spain

Other countries for example the Netherlands and Germany perform beneath target. This seems not be related to the campaign, because participating schools are very enthusiastic about the Traffic Snake Game, but to an overall more presence of alternatives..

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There are still some issues with missing data. All results are based on what is on the

website/tool. For some countries this is not close to reality, because in some countries

schools do not fill out the digital forms, they still use offline forms. The NFP has to collect the

information and add it to the system as long as schools use the offline forms. NFP’s are

encouraged to persuade schools to at least use the online forms, if they have computers, it’s

not that hard and such a service for schools is very

time intensive.

One can do it for up to probably 100 schools with a

serious time investment, but with more schools, this

is impossible to do. This is one of the main reasons

that the calculation and modal shift tools have been

modernised: much more efficient and with better

tracking of what happens for all stakeholders to see.

Other countries had a high starting point like United

Kingdom and the Netherlands (much usage of

bikes, walking and/or public transport). It is hard to

get a better score on modal shift in such cases.

Photo taken during John’s presentation

Website and webtool (DTV)

Willem (DTV) showed how the website and webtool was created. The first step at the start of the project was to indicate the Must haves, Should-haves, Could-haves and the Want-to-haves. This is the MoSCoW-method. Creating and maintaining the website and webtool that we have realised was more than what we originally conceived. Technology and user desires as well as project relevant ideas have developed since that original idea that started in 2013. As much as possible time was invested in getting all features of both Must have and Should have. In practical use, many reported ‘bugs’ are actually mistakes made by schools than real bugs. All NFP’s should check this first. If this occurs, try to make the online instructions more clear, so the errors can be avoided and not to be explained each time again. The additional development of the kids’ corner is used by four or five countries. A lot of content from the deluxe version can be placed in the kids’ corner. Every NFP can decide what to place there on their own part of the website. It’s a feature especially interesting for future use with schools. It is recommended to use the kids’ corner. The kids’ corners of some NFP’s are already filled quite successfully: e.g. Wallonia and Flanders. Recently on the website the overall results are shown. This is done via two pictograms: a sapling with leaves: the number of leaves turned green represent to which extend the goal is reached. In the picture all leaves are green, this means the goal has been reached. In total in this picture 11.865 saplings have been plant. The other pictogram is a weight, the number behind this represents the tons of CO2 that have been saved. In this case 464 ton of CO2.

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Real technological bugs should be solved obviously. Questions and issues can be send to Marit Gresnigt ([email protected]). She will respond not on a daily basis but response time with the technical team is estimated as possible within 1,5 week, depending on the issue at hand. We can use this workshop to come up with new ideas for the website. Ideas about the future of the website after the end of TSG-N project can also be discussed, though the extra development cannot take place within the boundaries of the EU project. Questions Q: Schools are very impatient in terms of waiting for the materials. What can we do about this? A: Every NFP can translate the automatic reply themselves, tailor-made to the situation on how and when materials are distributed in your country. You can include it or send an automatic reply with information about when to receive the information. Q: Is it possible to change a username? A: Yes you can delete it and create a new one. DTV can check this. Q: Some schools register several times. Can you simply delete them? A: Double check this with DTV. Make sure that you do not delete a previous version, as data will be lost. Q: How can we change visual data? Now it is hard to see the difference between bike, car and walking. A: It is not easy to change this. That would be a long-term development wish at this stage.

Creating a National Network (WYG)

Part four’s goal is to brainstorm in

the EU-regional groups about how

to involve schools and partners and

how to become a sustainable

network partner after the end of this

European project. The consortium

group is divided in 3 EU-regional

groups; Eastern Europe, Southern

Europe, Western/Northern Europe.

Every regional group is mediated by a core member. After the smaller session a wrap-up is given to the whole group. Here we include this wrap-up per region:

Group picture - Photo taken during EU Regional Workshop 2016

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Central/Eastern Europe (Mediated by DTV) As expected there are a lot of differences between countries. The differences are not only in the way the network is operating, but also in the way school are organised. Another complexing factor is that for example in Hungary the responsibility for schools has changed from local to national government. To be able to become a sustainable network in a country it is crucial to be in good contact with the main stakeholders. In most countries cities seems to be a good point for the contacts. Main outcome of the discussion that all countries have the feeling that forming a network has been established in one way or the other (Hungary is still struggling because of the fact that the responsibility changed to national level, and the organisation in charge now is not really interested in the TSG, as the focus is on pedagogical change and staff issues). Sustainability of the network can’t be realised by the NFP’s on their own. Main conclusion is that all NFP’s need support from partners within their country or region. These partners can support the project and the network in different ways:

In kind support: for example, a bicycles foundation joins the network and supports the activities with manpower.

Partnership of a ngo: an example is municipality of Utrecht in the Netherlands: they asked for a campaign on primary schools to get more children cycling and walking to school. The city pays for the additional costs of launching the campaign and accompanying the schools.

Partnership via sponsoring: a lot of companies have a Social Return policy. The TSG is a perfect campaign to fit in this policy. Financial support can help the network to flourish. A nice example is that a bank in Bulgaria sponsored fluo-jackets for all kids involved in the campaign.

Southern Europe (Mediated by M21) This group followed during the discussion a country by country approach:

Slovenia They follow Mobiel21’s approach and hope to receive national

funding. They participate in a tender at this moment in time.

Greece They work together with another company that doesn´t have a budget.

They hope to receive money from the ministry of education.

Spain After the end of this European project they have to reconsider and clarify

who will be(come) the NFP, but there is a strong will to continue.

Italy There is a program from national government for cities > 100.000

inhabitants, what might be an opportunity for TSG, but with many other

competing campaigns.

Portugal They focus on working with municipalities who have contacts with

schools.

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Within this group is was also clear that a NFP needs partners. A NFP for co-ordination is

important, but to strengthen the network with partners is also a crucial part of a successful

network in a country. Municipalities are good contact points for schools. They a good partner

in your national network and can give valuable in kind support. Partnership via sponsoring

would also in the South be a valuable way of strengthening the networks.

Western/Northern Europe (Mediated by WYG)

The discussion in this group started with what would be the aspects of an ideal network on a country level. Interesting outcomes of this discussion are:

The way to expand your national network can be done via different ways.

Important tips are to try to involve existing networks. Teaming up with these

networks can realise a fast expansion of your network: for example team up

with a network of teachers , teachers association or parents association.

Try to involve schools that played already. These are good examples for others.

It is strong when they communicate active about their successes with the TSG

via e.g. their website, a publication in a magazine of schools/teachers, publish

photo’s to encourage other schools to play.

In some countries a network of Traffic Parents exists. These networks usually

are looking for campaign to implement at schools.

Partners for sponsoring are also interesting: e.g. to buy nice give-aways for the

children.

To raise attention of partners it is a vital importance to be able to show

evidence. The outcomes of the TSG are in all countries available: Use them!

Social Responsibility is a good reason for companies to get involved in the

TSG. This could be the main reason for them to get involved in funding the

project.

If you would like to gain interest from companies it is crucial:

o To link to their interest (social return, target group, education, children)

o To show what in it for them: what do they get in return.

o To have a good idea of the budget you would like to have and why this

amount

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3.2 Day 2

Project management issues

Day two starts with a presentation about administrative issues and progress issues by M21

(see slides). All countries can see what they have to deliver and when. Problems are

discussed and solutions are provided. Other issues can be offered to M21 also at later stage.

The second part of day two looks beyond the scope of this EU- project; what about the future

after finishing this project, but while we still want to remain a network?

World café: how could or should we continue?

The group is randomly and cross-EU-regions split in 4 subgroups to brainstorm about

different topics. Each subgroup had a subject. People could add words, sentences, slogans

to it. While discussing, opinions were formed. After 20 minutes every group went to the next

table and the table leader shortly explained what was discussed. The next group added on to

this discussion. The four topics were covered:

1) Sponsoring (WYG as mediator)

2) Website and web tool as a backbone of TSG

(DTV consultants as mediator)

3) Webinars, workshops, exchange of experience

and a yearly conference. (M21 as mediator)

4) Gold, silver and bronze membership (M21 as

mediator)

After discussion and rotation rounds, a wrap-up was

given by the mediators for the entire group.

Photos taken during the wrap-up

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1) Sponsoring. One of the boundary conditions of the TSG is that schools don’t have to

pay for the campaign. This implies that somebody else will have to take care of the

costs. From the experiences so far it is clear that some kind of a sponsor is needed.

Flanders has a tradition with a bank company that covers most of the costs. In the

Netherlands the costs for implementing the campaign are paid by regional or local

authorities. The budget is mostly related to traffic safety or sustainability. In the

workshop we have brainstormed on this topic. A partner in the project that is also

sponsoring the project is an ideal situation.

The outcome of the brainstorm gave insight in the fact that finding a sponsor

is not easy. This also has to do with the current economic situation in Europe,

the fact that most partners aren’t fund raisers (a job on its own) and the lack of

marketing knowledge with most partners. A first step is a good letter with a

clear message on what TSG has to offer in your country and what a

company/city gets in return!

On the other hand the campaign is quite an interesting possibility for

companies and NGO’s to reach the target group of children and their parents.

Type of organisations that could be interested sponsors are: banks, insurance

companies, healthcare and energy providers.

Interesting is that the campaign can be sponsored in total but gives also

possibilities to sponsor via give-aways and fluo-items that gain attention in

traffic and for the target group.

In the discussion the following ideas have been mentioned:

Find institutional sponsors: national administration

Find a new EU-project

Link with other EU funded projects

2) WWW-Backbone: The website is seen as key in the future. In the aspired situation

the website should have four layers.

The first one is the tool for schools to use. This layer could be better used. It

would be nice if schools exchange more experiences here in the future. E.g.

about the Deluxe version or about their personal thoughts on the campaign.

The second layer will be used by TSGN to function as a network by sharing

ideas and share experiences with each other and help each other. For the

EU-network the website is a real backbone. It would be great if this could be

enriched with forum functionalities.

The third layer goes beyond the TSG but is related to future projects with

related goals where the network can share experiences.

The fourth layer is about acquisition. To inform schools about successes and

experiences of schools that played the TSG already.

3) Webinar/Workshop/Conference. The partners of the TSG network are all convinced

that the network needs to have moments to contact each other to be a real network

also in the future. First of all to keep the materials up to date. Next it would be good to

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have an international e-newsletter that can be distributed in the network. Part of this

newsletter could be translated by the NFP and distributed in the own country.

Webinars are welcomed. The network would like to stay in touch and discuss

on different items. Exchange of information, learning from each other and

taking next steps are regular items to discuss via a webinar. Cities and other

stakeholders can also be invited to webinars, especially if the subject of the

webinar is content related.

Workshop: on both European and country level workshops would be a great

way to keep the network alive. The workshops could for certain topics also be

open for cities! Possible topics:

Why change behaviour?

Autonomy of children

Use of space

Feeling of safety in traffic – fear?

A Conference is a nice option. Especially when you can not only get the

network together but also give the opportunity for cities and schools to be

present. A (two)yearly conference could keep the network and its ideas up to

date. Have a TSG-award!

4) Gold, Silver and Bronze. This topic is looking at the possibilities to become a

member of the network on different levels. Current TSG Network members have a

legacy as being part of the consortium. However, new members could join, members

could change and both TSG as TSGNetwork will have to develop and evolve. Help on

content, on design, on webinars,… will need budget and or person hours to come

from somewhere.

Per level the costs are higher, and of course the membership consists of more

elements. The idea is both to keep as many on board as possible, but also keeping

into account real costs and what one as an NFP would need minimally, optimally or

as full-service. Costs of hosting and data transfer per pupil also need to be taken into

account

In this discussion the following elements were discussed:

A need for all levels is the Website -> excess to data, updates and a helpdesk

EU-level is important: interaction should be with all members

Development of network: awards, virtual meetings between schools, country

maps

The difference between the levels has to be further developed

A first draft was presented, this will be adopted with the info from the workshop and

further addressed and refined in the last stage of the project.

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Evaluation

WYG gave a presentation about online data. To give insight in the environmental benefits of

the project we need accurate data. There are some concerns about the input of data.

Schools that play for the second time have to make sure they do not fill out the data in first

year’s account. All NFP’s should stress

this at schools.

Sometimes schools enter all data on 1

class. This leads to blank cases. When

WYG estimates blank cases this leads to

inaccurate data

TSG Quiz

As usual, we end the two day workshop

with a nice TSG Quiz.

Photo taken during the Quiz

Overall reflection

Almost all representatives of the 18 consortium countries attended the EU Regional

Workshop. There was a very positive flow during the workshop. The NFP’s really appreciated

the fact that workshop became a combined session instead of a 3rd regional parallel one.

The amount of experience grew exponentially. Experience in terms of the campaign, but also

experience with TSG 2.0. There is a strong focus on how to stay and function as a network.

This is also where we will focus on the upcoming months.

Photos taken after the Regional Workshop

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4. Attachments In annex to this document, the following attachments are included

Agenda

Presentations used during the workshops

The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the

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