#EuropeanSP--SharePoint's Social Media Scorecard

SharePoint’s Social Media ScorecardChristian Buckley

[email protected]@buckleyPLANET

My BackgroundChristian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft

• Microsoft Managed Services (now BPOS-Dedicated)

• Advertising Operations, ad platform API program

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home

Axceler Overview• Improving Collaboration for 16+ Years

– Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms

– Delivered award-winning administration and migration software since 1994

– Over 2,000 global customers

• Dramatically improve the management of SharePoint– Innovative products that improve security, scalability,

reliability, “deployability”– Making IT more effective and efficient and lower the total

cost of ownership

• Focus on solving specific SharePoint problems (Administration & Migration)– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends

Agenda

• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing

techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social

media dialogues (many-to-many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Wikipedia.org

Definitions

Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

The Social Informatics

Shift

The Social Informatics Shift

Social Informatics is the study of information and communication tools in cultural and

institutional contexts.

It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives,

examining the changing way in which we do business.

(Wikipedia)


Btw, the word “app” wasmade “word of the year” 2011

The Social Informatics Shift

97 9899 00

01

02

03

04

05

06

SixDegrees.com

LiveJournalRyze

FriendsterFotolog

LinkedInMySpaceTribe.Net

XingLast.fm

OrkutFlickr

FacebookDodgeball

YouTubeXanga

NingYahoo360

Bebo

WindowsLiveSpacesTwitter

The Future of Social Media

1. Community management tools2. Open identity3. Microblogging4. Social CRM5. Enterprise applications gaining a social layer6. Activity streams7. Social search, analytics, and filtering8. Enterprise social media workflow9. Automated compliance monitoring10. Next-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Emerging Enterprise Technologies

http://blogs.zdnet.com/Hinchcliffe/?p=1224



• Ease of Entry – Internal, External

• Discovery (expertise, interests)

• Contextual Search

• Enterprise Content Management (workflow, business process management)

• Building Communities – External Focus

• Team Collaboration – Internal Focus

• Real-Time Connections

• Cost

• Extensibility

The Scorecard / Criteria

• Facebook• Ning• Yammer• Salesforce• Google+• Jive• Box.net

The Contenders


Facebook


Facebook

• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store

FacebookFeatures Scorecard

• Ease of Entry – Internal F, External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-


Ning


Ning

• Branding and visual design• Moderation and privacy controls• Activity feeds• RSS feeds• Photos and videos• Real-time chat• Groups / discussion forums• Events• Blogging• App store with tools for YouTube,

LinkedIn, Facebook, Google Apps

NingFeatures Scorecards

• Ease of Entry – Internal C, External B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C


Everyone I follow within my org

Threaded FB like discussions

Post a Status

• Enterprise social networking• Secure collaboration with internal and

external people• Search archives of messages/profiles/tags• Mobile app

YammerFeatures Scorecards

• Ease of Entry – Internal A, External F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F


Post a Status

Threaded FB like discussions

Messages/Alerts

CustomDashboard

• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts

SalesforceFeatures Scorecard

• Ease of Entry – Internal A, External F• Discovery B• Contextual Search D• Enterprise Content Management C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F

• Microblogging• Ability to filter your contacts, feeds• Photo aggregation from circles• Search across your streams

Google+Features Scorecard

• Ease of Entry – Internal A• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities F• Team Collaboration B• Real-Time Connections B• Extensibility F


Set up “observations” about companies, competitors,

events, products, etc

Publish your observations

Interact with others about your observations, allow

people to connect ideas and solutions

Create or join communities around products, markets,

ideas and align/connect your observations

Track metrics and activity around those markets

Connect your ideas to markets, creating a web of

ideas to help you and others see patterns and trends

Attach observations to business requirements

and strategies

Track conversations around each idea, cross-

reference other observations


Create agents to listen to social media

networks and find relevant information

Organize how you will view the results

of your agents

Teams have real-time presence awareness, ability

to capture conversations and attach to observations

Wherever you are in the environment, connect with others

and build the social web

• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness

JiveFeatures Scorecard

• Ease of Entry – Internal A, External A• Discovery A• Contextual Search A• Enterprise Content Management B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B


Comment/Tag this box (folder)

Ongoing commentsTask Pane

• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting

Box.netFeatures Scorecard

• Ease of Entry – Internal B, External A• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D


• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search

SharePoint 2010Features Scorecard

• Ease of Entry – Internal A+, External C• Discovery B+• Contextual Search B+• Enterprise Content Management B+• Building Communities C• Team Collaboration B• Real-Time Connections B• Cost D• Extensibility A-

• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs

Final Scorecard

What users are asking for• Your team wants to build out a Facebook-like

social networking solution on your intranet.From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements

http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements



What users are asking for• Your team wants to build an intranet version

of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.

What users are asking for• Your team would like to access critical

content and applications offline, and through their personal devices.

The SharePoint Solution

Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).

http://blog.drisgill.com/2009/04/using-xml-web-part-to-show-your-twitter.html

NewsGator

• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint

• Expanded trackable items• Daily news digest

http://www.newsgator.com

http://www.newsgator.com/

NewsGator

• Add individuals, groups, and hashtags

• Create groups, each of which have their own microblog, documents, calendar, and other capabilities

• Statistics on social activity

Attini

• Provisioning process for adding new users• Attini Talk provides microblogging, nested

comments, sharing, mentions and badges• Improved blog capability, plus • Aggregate news, and • Aggregate video assets

http://www.attini.com

http://www.attini.com/

SnapWorkSocial

• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and Office365

http://www.snapworksocial.com

http://www.snapworksocial.com/

Final thoughts• Identify business gaps that can be filled by social features

• Ensure a cultural fit for these new features

• Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.

• Christian [email protected]+1 [email protected]

Contact me

mailto:[email protected]

http://www.buckleyplanet.com/

Date post:	28-Nov-2014
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#EuropeanSP--SharePoint's Social Media Scorecard

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