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Europe’s 1st protein powder based on insects
Europe’s 1st protein powder
based on insects
The Big Picture
exponential population
growth
The Small Picture
lack of honest, functional
and sustainable sports
nutrition
The Opportunity
Establish Insects as
Food in the Western World
2000x less water*
10x less land*
12x less feed*
100x less Co2-emission*
61% bioavailable
protein
>15 Vitamines &
Minerals
2 Mrd. people eat Insekts daily
…the most sustainable source
of animal protein
*1kg protein from insects compared to 1kg protein from cattle
Perfect Match: insects protein in sports
nutrition
nutritional and
ecological
benefits of
insects as food
nutritional needs
and trends among
athletes
lack of supply in
the growing market
for sports
nutrition
+ +
> Product Development with the University of Applied Sciences Muenster
> EXIST Scholarship awarded by the Federal Ministry of Economic Affairs in
Germany and the EU
> Optimized RecipeAmino Acid Profile and Micronutrients
adjusted to the needs of athletes
> Cooperationswith athletes, nutritionists, other start-ups
and industry experts
2 Business Students
developing a protein powder?
athletic
active
dynamic
functional &
conscious diet
> well-educated and high income
> open-mindedness
> strong identification with sport and lifestyle
> time is a limited resource
> homogeneous target group
> Predictable behavioural patterns
Mu
st-
Ha
ve
sN
ice
-To
-Ha
ve
sWho is our ideal customer?
CrossFit and Functional
Fitness
2-3Training sessions
per week
60/40Men/Women
31∅-age
90%Have an
academic degree
78%CrossFit is the most effective sport
86%CrossFit is
A way of living
What is CrossFit: https://crossfit.com/what-is-crossfit
source: CrossFit in Deutschland 2015, Jonas Villwock,
fitogram und Appointman; isaac survey.
isaac protein powder
with 15% insect
> combination of insect, pea
and hemp protein
> developed and produced in Germany
> target group: athletes/active
lifestyle
> premium positioning
(Design and Quality)
isaacpure100% Buffalo Worm
> 100% insect flour
> 15 minerals and vitamins
> target group: everybody
> premium positioning
> for baking and cooking
> source of fibre and healthy fibres
Social Media: Building a loyal and active
community
>18athletes fueled
by insect protein
>2.000Followers in
12 weeks
>10new followers
daily
> Product Range High-Carb Powder, Bars and other
> Target SportsBouldering, Triathlon, Yoga, other
> Target MarketScandinavia, UK, Netherlands
scalability
Our Vision
Become Europe’s leading supplier of functional foods
based on insect protein in the premium segment
> Strategic partnerships
> Financial investment
We are looking for
Thanks for your attention!
isaac nutrition
Binder Dapprich Oligslagers GbR
Dürener Str. 101
50931 Cologne
www.isaac-nutrition.de
0176 30501030
Instagram: isaac_nutrition
Facebook: isaac nutrition
