ACTIVITY REPORT

Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04Becoming a member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08Jobs & HR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112012 Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

123, boulevard de la Dune40150 Soorts-Hossegor – FranceTel.: +33 (0)5 58 72 15 33info@eurosima.com

www.eurosima.com

EUROSIMA 2012!2013 ACTIVITY REPORT GRAPHICS: JULIEN ARCILPHOTOGRAPHY: WWW.WETFEETSTUDIO.COM (EN. COV., P 02, P 11) / NOTOX (P 07) / ARTHUR ALASKA 01 BY CARLOS BLANCHARD (FR. COV.) - MANIFEST DESTINY BY TYLER CUDDY (P 08) - BACKSIDE AIR BY MATT GEORGES (P 09) - WWW.6FEETANDPERFECT-GALLERY.COMPRINTING: BLUE PRESS - 100 % RECYCLED CYCLUS PAPER

03

Since its creation in 1999, EuroSIMA has admirably fulfilled its mission as the voice of the European boardsports industry. Our association has become a key figure as well as a reliable tool to support the companies in our industry.

After 6 years as President, I am happy and proud to have contributed to the development of the association, with the help of my collaborators on the board and our various partners.

Our cluster has successfully weaved a strong network encouraging closer ties between players of the private sector, but also with training centres and educational programs, research laboratories and public institutions. Thanks to this excellent work, in 2011 the cluster was officially recognized by the French government as a “business cluster”. It is something we are lucky to have and that many industries envy us for.

Today, amidst a difficult economy, our list of members continues to grow. Our strength is in our ability to stick together and always look towards the future.

2013 shall be a year of consolidation. We will concentrate our efforts on the top priority projects of the boardsports industry: promoting our values and our sports, defending our interests, conquering new markets, training our personnel and future employees and developing competitive advantages for our industry.

We will also head towards unchartered territories in the fields of innovation to better anticipate the possibilities that emerging technologies may have to offer: new multimedia interfaces, sales force automatization, eco design, etc.

Finally, EuroSIMA will see the development of its new internal organization in favour of a more transversal structure to match the evolution of the current industrial environment.

Through all this, we hope to encourage new companies to join us in order to increase our numbers in the coming years and to continue representing the values that unite us all.

FRÉDÉRIC BASSE

EUROSIMA PRESIDENTRIP CURL EUROPE CO-FOUNDER

EDITORIAL

IN SHORT

Created in 1999, EuroSIMA is the European association for boardsports manufacturers.

Its mission is to federate the various players in the boardsports industry, defend their interests and ensure their development on a European scale.

The association acts around 5 central themes: econo-mic observation of boardsports markets, innovation, sustainable development, events and human resources.

In 2011, the association was officially recognized by the French government as a “business cluster” thanks to its actions supporting competitiveness of boardsports companies in Europe.

2013 PROJECTS

In 2013, EuroSIMA will organize its work around market segments and project categories in order to better adapt to the changes in our industry.

PRESENTATIONWHAT IS EUROSIMA?

FIGURES125 members

80 brands 45 service providers10 collective projects

580 000 euros budget in 2012

04

MARKETING

SUTAINABILITY

TRADE SHOWS

INNOVATION

HR

COMMUNICATION INDUSTRY EVENTS

OPERATIONS

SERVICES

EUROPEAN MARKET STUDIES / MARKETING WORK GROUPS

SPORT ACHAT

ONSNOW DEMO TOUR

OUTDOOR

GLISSEXPO

AFFILIATESSPORT LIFESTYLEURBAN LIFESTYLE HARDWARESNOW / SURF / SKATE

MODE CITY

ECORIDE PROGRAM AND SERVICES / REACH AND QUALITY WORK GROUPS

ISPO

HEALTH INSURANCE / PHONING / RENTAL CARS / EMPLOYEE DISCOUNT CARDS / PURCHASING PLATFORM

REDISPORT / ECR-SPORT/ PURCHASING PLATFORM

EMPLOYEMENT PLATFORM EVOLUTION / COMMUNITY MANAGEMENT AND LANGUAGE TRAINING

TRAVEL MANAGEMENT / SWP PROGRAM

INTERNATIONAL SURFING DAY / WORLD SNOWBOARD DAY / INDUSTRY BEACH SURF PARTY /SURF SUMMIT / SNOW FORUM / WATERMAN’S BALL

SALES FORCE AUTOMATIZATION / CONNECTED STORES / E-COMMERCE / TRAINING SESSIONS / INNOVATION AWARDS

FOR SUPPORT AND ASSISTANCE

EuroSIMA provides assistance in key phases of your projects: networ-king, finding partners and technologies, identifying financing options, etc.

CREATING/ SETTING UP A BUSINESS

EuroSIMA and its partners help you manage the creation or move of your company to the Aquitaine region. It also provides a business centre, which is unlike any other in Europe: Ola-tu Leku, located in Anglet is entirely dedicated the boardsports industry.

GETTING TO KNOW A MARKET

Through its economic observatory, EuroSIMA offers economic and social intelligence, com-pany listings, key figures for surfing, skateboarding and snowboarding mar-kets as well as collective market studies.

CREATING AND DEVELOPING YOUR NETWORK

EuroSIMA offers access to events that encourage networking and commu-nication between com-panies, training centres or educational programs, research laboratories and public institutions.

ENJOYING FINANCIAL BENEFITS

EuroSIMA gives you access to financial bene-fits in a wide range of company services: pur-chasing platform, health insurance, telecommuni-cation providers, discount cards for employees, etc.

RECRUITING YOUR FUTURE CO-WORKERS

EuroSIMA provides a unique recruitment tool specifically designed to help boardsports employers.

INTERNATIONAL DEVELOPMENT

EuroSIMA allows you to showcase your products at the main international boardsports, fashion or sports trade shows for attractive prices. It also provides access to col-lective projects relative to exploring emerging markets.

PROMOTING YOUR COMPANY

EuroSIMA promotes its members know-how through various means: newsletters, website, company listings, oppor-tunities for press articles, etc.

BECOMING A MEMBERWHY JOIN EUROSIMA?

05

Key information for companies includes knowing your market, evaluating your competitive position and lear-ning how to better target your consumers in order to determine the best strategy. The objective of the econo-mic observatory created by EuroSIMA is to provide its members with access to this vital information.

This observatory includes economic and social intelli-gence monitoring in the boardsports industry, a listing of European boardsports companies, fact sheets on

economic data relative to surfing, skateboarding and snowboarding markets, as well as market research to help companies prepare their strategies.

ECONOMYENCOURAGING ACCESS TO KEY MARKET DATA

+2 %

11,8 BILLION EUROS32% of the worldwide market

USACanada

South America AMER

ICA

1ST

EURO

PE

2ND

1 MILLION SURFERS80% MALE, 20% FEMALE

6 MILLION SNOWBOARDERS

SNOWBOARD

SKI 12-34 YEAR OLDS

BEACH WEAR

SUMMER BOARDSPORTS

MULTI SPORT / SPORT STYLE

5,5 %

7 %

15 %

17 %

55,5 %

06

> 2012 NPD GROUP FIGURES, detailed at: Eurosima.com/boardeurope

The objective of the EuroSIMA R&D and Innovation program is to provide member access to innovation in order to encourage and develop competitiveness of boardsports companies.

INNOVATIONINNOVATING TO DEVELOP COMPANY COMPETITIVENESS

YOUR EUROSIMA INNOVATION CONTACT PIERRE!HENRI LAPLACE +33 (0)6 86 84 74 97 innovation@eurosima.com

ENCOURAGING INNOVATION

Innovating by stimulating innovation with a Call for pro-jects and Innovation Awards.

ASSISTING PROJECT INITIATORS

Innovating by assisting young high potential companies in their development strategies.

SUPPORTING DEVELOPMENTOF INNOVATIVE PRODUCTS

Innovating by helping develop innovative products and services from design to sale.

ENCOURAGING COLLECTIVE PROJECTS

Innovating by implementing collective pro-jects in the boardsports industry, which provide added value to the industry as a whole: new mul-timedia interfaces, sales force automatization, e-business, eco-design, etc.

INFORMATION AND TRAINING

Innovating by offering training sessions to quickly im-prove quality and creativity in new projects.

07

EuroSIMA’s goal for 2013 is to pursue its efforts towards a sustainable future.

ENVIRONMENTPLANNING FOR A SUSTAINABLE FUTURE

PROVIDING INFORMATION AND CREATING AWARENESS

EuroSIMA offers several eco-services to help you stay up to date on the latest information and advice: news-letters, company information services, webinars, tech-nical and regulatory intelligence, etc.

ENABLING SHARED INFORMATION

EuroSIMA organizes focus work groups to collectively tackle the issues that our industry must face.

ENCOURAGING ENVIRONMENTAL INNOVATION

EuroSIMA encourages environmental innovation through its Call for Projects and Innovation Awards.

ASSISTING AND SUPPORTINGCOLLECTIVE PROJECTS

EuroSIMA enables the implementation of collective projects: environmental labelling, neoprene recycling, REACH regulations, quality monitoring, Eco-events guide, etc.

PROMOTING ENVIRONMENTAL COMMITMENT

EuroSIMA evaluates and recognizes your environmen-tal commitment through Ecoride, its evaluation tool.

08

YOUR EUROSIMA SUSTAINABILITY CONTACT BENOÎT DANDINE +33 (0)6 85 78 51 56 bdandine@inoveco.fr

2012 Ecoride recognized companies: Bic Sport, Bruno Delaye Production, Cool Shoe, Hoff Distribution, Holly Wood, InovEco, Notox, NSI h.o.5 group, Oxbow, Picture, Quiksilver Europe, Rip Curl Europe, UWL and Völkl.

The EuroSIMA Human Resources Commission’s mission is to anticipate evolutions in human resources and to orient and attract tomorrow’s talents.

JOBS & HRMAXIMIZING MANAGEMENT IN HUMAN RESOURCES

SHARING, INFORMING, TRAINING

EuroSIMA invites human resources managers to meet several times per year in order to share their skills and knowledge. The association also offers a wide range of training sessions in this field: Lean management, psy-cho-social risk management, etc.

ASSISTANCE FOR COLLECTIVE PROJECTS

EuroSIMA encourages collective human resources re-lated projects and provides companies with assistance to implement such projects: travel management, ISO 26000, strategic workforce planning, etc.

DETECTING AND REVEALING TOMORROW’S TALENTS

EuroSIMA has designed a recruitment tool for em-ployers in the boardsports industry, which provides them with privileged access to sources of young talent.

PROMOTING YOUR COMPANY

Through its employment platform, EuroSIMA allows companies to showcase what they have to offer to the boardsports industry. The platform includes company listings, job descriptions and virtual tours of certain head offices.

09

YOUR EUROSIMA HUMAN RESOURCES CONTACT SYLVIE MEYZENC +33 (0)6 76 04 73 05 oyarzun@wanadoo.fr

Encouraging exchange and encounters between the various players and promoting the industry as a whole. That is the goal EuroSIMA wishes to achieve by organizing international federating events.

23.06.2013 INTERNATIONAL SURFING DAY

A free international day open to all, entirely dedicated to surfing culture: the perfect opportunity to try out the pleasures of boardsports and share the values and beliefs of surf culture on the first Sunday of summer on beaches around the world.

23.06.2013 BEACH SURF PARTY

Corporate surfing contest for managers and all em-ployees of European surf companies, their families and the general public. It is a great opportunity to come to-gether in a friendly event and to share a pure moment of “beach culture” with everyone.

03!04.10.2013 SURF SUMMIT

Conferences and debates on the development and future of surfing and its industry in Europe. A key event for the industry - not to be missed.

04.10.2013 WATERMAN’S BALL

Annual charity ball for industrials of the boardsports in-dustry, with the objective of bringing together the main international athletes and surfing professionals. On this occasion, the European Surf Industry Awards ceremony takes place and pays tribute to legendary figures in the surfing world. It also recognizes brands that have played an active role in the development of the surfing industry in Europe.

22.12.2013 WORLD SNOWBOARD DAY

International day dedicated to promoting snowboarding and its culture during which everyone is invited to try out boardsports for free at the beginning of each winter season.

EVENTSFEDERATING AND PROMOTING THE BOARDSPORTS INDUSTRY

EuroSIMA is also a partner of the following international professional events 13!15.01.2013 Snow Avant-Première La Clusaz (France) - Sportair.fr20!22.01.2013 Shops First Try Venet (Landeck - Autriche) - Shops-1st-try.com27!29.01.2013 Pro Shop Test Monte Bondone (Trente - Italie) - Proshoptest.com03!06.02.2013 Ispo Munich (Allemagne) - Ispo.comTo be confirmed European Snowboarding Industry Forum (Europe) - Boardsportsource.com15!16.05.2013 Performance Days Munich (Allemagne) - Performancedays.eu06!08.07.2013 Mode City Paris (France) – Mode-city.com10!13.07.2013 International Surf Film Festival Anglet (France) - Surf-film.com09!10.09.2013 Sport Achat Lyon (France) - Sportair.fr15!17.09.2013 Glissexpo Seignosse (France) - Glissexpo.fr

OTHER EUROSIMA EVENTS

10

GOVERNANCETHE EUROSIMA TEAM

THE BOARD OF DIRECTORS

EuroSIMA’s Board of Directors, responsible for the industry division, includes 16 company directors each elected for a 2 year term:

President: Frédéric BASSE, Rip Curl Europe.Vice-president: Rémi FORSANS, Outdoor Sports Valley.Treasurer: Emmanuelle MEDA, Na Pali Quiksilver.Secretary: Marc FARHAT, Hoff Distribution.

ADMINISTRATORS:Iker AGUIRRE, NSI - h.o.5.Group.Baptiste CAULONQUE, Oxbow.Joël DABAT, CNPC.Bruno DELAYE, Bruno Delaye Production.Juan GONZALEZ VEGA, DC Europe.Franck GOUDOU, Playground/EPSA.Nicholas LARTIZIEN, Surf Hardware International Europe.Jean-Louis POUPINEL, Quiksilver Technical Division.Wilco PRINS, Rip Curl Europe.Stéphane SANTONI, Volcom Europe.Thierry VERNEUIL/Gérard DABBADIE, Bic Sport.Sascha WEIL, O’Neill Europe.

THE CLUSTER STEERING COMMITTEE

The President of EuroSIMA is also a member of the Cluster Steering Committee, along with representatives of public institutions, research laboratories as well as training centres and educational programs.

EUROSIMA STAFF

Franck LAPORTE-FAURET, Executive Director.Christophe SEILLER, Cluster Manager.Stéphanie GODIN, Communications Manager.Bérénice DOUTRE-ROUSSEL, Administrative Assistant.

Upcoming elections will be held in 2013, therefore the

EuroSIMA Board of Directors will likely change.

11

PRESIDENT

STAFF

INDUSTRY COMMISSION

BOARD OF DIRECTORS

STEERINGCOMMITTEE

CLUSTER COMMISSION

2012 FINANCIAL REPORT

EuroSIMA ensures supervision and auditing of its finances on several levels:- Through its administrative committee.- Through an external auditor: Denys Audouard,Audouard Expertise, 578 avenue de Pascouaou, 40150 Soorts-Hossegor, France.

AUTONOMY AND FINANCIAL INDEPENDENCE

EuroSIMA ensures its independence and freedom of action through its 4 separate sources of financing:

44%30%

17%9%

2012 FIGURESINTERNAL ORGANISATION

WE THANK THEM FOR THEIR FINANCIAL SUPPORT OF EUROSIMA AND ITS CLUSTER:

PUBLIC PARTNERS:

PRIVATE PARTNERS:

12

Running costs: salaries, internal and external costs

Cluster Projects: service providers

Events: ISD, WSD, Waterman’s Ball, Surf Summit, etc.

Communication: website, brochures, stands, etc

44%

34%

18%

4%

2012 SPENDING580 000 EUROS

 OUTD

OORS

PORTSVALLEY.ORG

OSV