Date post: | 10-May-2015 |
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MEDIA KIT
This is the mission statement of Sports Endeavors, Inc., a company known to many simply as Eurosport, the title of its soccer catalog. This idea reflects all that Sports Endeavors, Inc. stands for and is the basis for the way we conduct business. Based in Hillsborough, North Carolina, Sports Endeavors, Inc. was founded in 1984 by the Moylan family to provide American soccer players with equipment and information unavailable anywhere else. Since our first catalog, Eurosport hit the presses, we have worked to promote the game of soccer at all levels and to educate players, officials and their families about our sport and its equipment. Over the years, the Sports Endeavors family has grown and now includes additional catalogs: Great At-lantic Lacrosse Company;World Rugby Shop: Team Eurosport; KeeperSport; as well as the websites,
SOCCER.COM WORLDSOCCERSHOP.COM RUGBYRUGBY.COM,
WORLDRUGBYSHOP.COM LACROSSE.COM
TO BE THE WORLD’S LEADING AUTHENTIC
GRASSROOTS SOCCER, LACROSSE AND RUGBY COMPANY, BUILDING STRONG RELATIONSHIPS IN A VIBRANT, CREATIVE AND ETHICAL ENVIRONMENT. TO INFORM, INSPIRE AND INNOVATE.
SOCCER
3 SOCCERLACROSSERUGBYSPORTS
RUGBY
LACROSSE
HISTORY
e-commerce soccer site in the worldSOCCER.COM
LARGEST SOCCER DATABASE IN THE U.S.
The most complete multimedia soccer platform to reach the U.S. soccer market.
soccer publication in the U.S.Eurosport
Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic
It all started with our first soccer catalog in 1984.
After 25 seasons, Six World Cups, and thousands of
soccer matches, Eurosport has become the
soccer authority in the U.S.
U.S. SOCCER MARKET EUROSPORT DEMOGRAPHICS
SOCCER IS NO LONGER A NICHE
While soccer in the U.S. has always been a game played mainly by children, that’s no longer the case as nearly 30% of all soccer players are over the age of 24. Sporting Goods Manufacturers Association, 2008
Soccer participation has expanded at an average 8% per year over the last decade.
Jim Haner, Soccerheads, North Point Press, 2006
Record Magazine, September 8, 2009
1.9 Million people attended a professional soccer match in 27 stadiums in the U.S. between June 20 and August 9, 2009.
There are more kids playing soccer than any sport except basketball. Today, Six million teenagers play in organized leagues, and soccer is being added to the athletic programs of more schools than any other sport.
Jim Haner, Soccerheads, North Point Press, 2006
Household income of families with members participat-ing in organized soccer is higher than any other sport ($77,600). Sports Marketing Research &
porting Goods Manufacturers Association, 2008
Education
No High School Diploma 12.6%
High School Diploma or Some
College 45.4%
Associate Degree 6.8%
Graduate and Post-Graduate
Degree 35.1%
!
Age Breakdown
17 and
younger 26.3%
18-24 Years 7.0%
25-34 Years 12.6%
35-44 Years 17.7%
45-54 Years 15.5%
55+ years 20.8%
Male: 49Female: 51
Median age: 37.3
57% of our customers live in a household with children
Average Household income $75,748
92% are home owners
•93% live in household with credit card
•66% have two or more vehicles in the HH
•64% purchase over the internet
•72% with internet access at home
Lifestyle stages
Young Singles 2.7%
Young Cohabitors 3.9%
Young Couples 1.9%
New Families 4.9%
Maturing Families 21.2%
Established Families 22.0%
Primetime Couples 3.7%
Primetime Cohabitors 12.1%
Primetime Singles 1.5%
Sunset Couples 7.6%
Sunset Cohabitors 11.9%
Sunset Singles 1.5%
Non-Classified 5.1%
Expecting a Baby 4.1%
!
A DIVERSE CROWD
U.S. SOCCER MARKET
Women
Hispanics
Nearly 50% of all high school soccer players are females and more than 50% of all college soccer players are females. Sporting Goods Manufacturers Association, 2008
Soccer is the most popular NCAA sport for women and the number of women playing college soccer has grown by 226% since 1990-’91. Sporting Goods Manufacturers Association, 2008
39% of the Major League Soccer fan base is female. MLS 2008
Hispanics represent 30% of MLS fan base vs. 15% of the general population. Scarborough research 2007
Sports Business Journal & ESPN Sports Poll
The top two Spanish language cable TV programs in May 2009 were soccer games. Advertising Age, 2008 Hispanic Fact Pack
There is only ONE way to reach ALL segments of the U.S. soccer market efficiently:
Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic
Online Print Grass Roots Order inserts Integrated Promotions
LOOKINGFOR SOCCER FANS?Every day,
Soccer.com,
WorldSoccerShop.com,
www.soccer365.com, and
TiendaFutbolMundial.com
attract enough visitors
to fill the 94,000 seat
Soccer City Stadium in
Johannesburg (site of 2010
World Cup Finals), with
over 10,000 people left over
cheering outside of the
stadium.
OUR NETWORK OF TARGETED SOCCER WEBSITES
ONLINE SOCIAL NETWORK
• Over 3.3 million unique visitors every month
• Over 1.2 million opt-in email addresses
• Multiple targeting options
Soccer.com & Espanol.soccer.com
Featured PositionSection
Spotlight
Soccer365.com
Featured Position
Story Box
WorldSoccerShop.com & TiendaFutbolMundial.com
Target e-mail Blast
• Over 150,000 engaged fans • Multiple platforms communicating a soccer message • Viral promotions
Ho
me
pa
ge
sky
-
Featured Position
Top horizontal
Your brand’s soccer program can be part of the conversation
English Spa nish Bilingual
SPRING TEAM EUROSPORT
�
01/18/10
�
09/14/09
�
10/19/09
�
475,000
�
EUROSPORT VOLUME 1
�
01/18/10
�
10/05/09
�
12/07/09
�
400,000
� �
100,000
EUROSPORT VOLUME 2( INCLUDES KEEPERSPORT)
EUROSPORT VOLUME 3
�
03/08/10
�
12/14/09
�
02/08/10
�
540,000
� �
135,000
EUROSPORT EN ESPAÑOL SPRING
�
03/08/10
�
12/14/09
�
02/08/10
� �
80,000
� EUROSPORT VOLUME 4
�
04/05/10
�
01/11/10
�
03/01/10
�
540,000
� �
135,000
EUROSPORT VOLUME 5
� 05/03/10
� 01/25/10
� 04/12/10
� 380,000
� � 95,000
EUROSPORT EN ESPAÑOL SUMMER 06/01/10�
03/08/10�
05/03/10� �
90,000� EUROSPORT VOLUME 7
WORLD CUP SPECIAL EDITION
FALL TEAM EUROSPORT�
07/05/10�
01/18/10�
05/03/10�
550,101�
EUROSPORT VOLUME 8WORLD CUP WRAP UP
16 EUROSPORT EN ESPAÑOL FALL
� 08/02/10
� 05/10/10
� 07/12/10
� � 100,000
EUROSPORT VOLUME 9�
08/23/10�
05/10/10�
07/12/10�
500,000� �
125,000
EUROSPORT VOLUME 10�
09/20/10�
05/31/10�
08/02/10�
440,000� �
110,000
EUROSPORT VOLUME 11� 10/18/10� 07/12/10� 09/06/10� 360,000� � 90,000
EUROSPORT VOLUME 12
HOLIDAY EDITION
EUROSPORT EN ESPAÑOL WINTER� 11/08/10� 07/26/10� 09/02/10� � 110,000
EUROSPORT VOLUME 13� 12/27/10� 09/20/10� 11/15/10� 300,000� � 75,000
11/08/10� 07/26/10� 09/02/10� 1,000,000�
� 250,000
08/02/10�
03/29/10�
06/21/10�
800,000� �
200,000
07/05/10�
04/05/10�
05/31/10�
440,000� �
110,000
02/08/10
�
11/02/09
�
01/11/10
�
460,000
� �
115,000
PRINT CATALOGS In Home Date Closing Date
�
CirculationSupplied Ad
Deadline
PRINT11+ Million copies distributed yearlyMultiple editions to specific targets:
#1 SOCCERPUBLICATIONIN THE U.S. •English •Bilingual •Spanish
PRINTEurosport Special Edition Insert Powered by FourFourTwo
February Kick-off Edition: WC2010, International\ leagues 400,000 1/11/10 nnnnnnPlayer Profile (USA and International)
April MLS Kick-off / WC2010 400,000 3/01/10
June WC edition – Schedule, game times, venues, 400,000 5/03/10 player interviews, etc.
August International Leagues (Heroes from WC) 400,000 6/21/10
Edition Editorial Content Circulation Ad Due
In 2010, Eurosport customers will receive a special edition with exclusive soccer content in partnership with FourFourTwo, the world’s leading soccer magazine publisher.
Over 500 events every year
• From professional matches to youth weekend leagues
• Across the entire U.S.
• Interaction through contests, raffles and on-site games.
• Partner material and message distribution
GRASSROOTS
Sponsorship packages available from 10 to 500 events
THEPASSBACKPROGRAMThe Passback Program was started in 1989 as a way to donate used, but still playable, gear to less fortunate soccer players here at home and around the world.
Eurosport partnered with the US Soccer Foundation six years ago to give the Passback program a National platform.
The 2010 Tour features ten clinics for youth in underserved communities in ten markets across the U.S.. Each clinic was held on a state-of-the-art field by some of the best coaches and professional players around. In addition, each participant received a free ball, jersey, and healthy snack!
PASSBACK SHARE THE GAME
Since its inception, the Passback Program
has collected and distributed over 541,260
pieces of soccer gear.
ORDER INSERTS
• 1,100,000 orders shipped every year
• Targeted options for order inserts
• Put your brand in front of fans when they are thinking about soccer
HISPANIC PROGRAMS
We have a multimedia platform
to specifically target
Hispanic soccer fans:
• Bilingual & Spanish publications
• Espanol.soccer.com &
tiendafutbolmundial.com
• Spanish affiliate sites
• Bilingual grassroots teams
• Bilingual customer service representative
15 PERCENTOF OUR MARKETIS HISPANIC
Age Breakdown 17 and
younger 27.79%
18-24 Years 8.22%
25-34 Years 13.83%
35-44 Years 17.04%
45-54 Years 14.08%
55+ years 19.04%
!
Education
No High School Diploma 19.8%
High School Diploma or Some
College 46.5%
Associate Degree 6.4%
Graduate and Post-Graduate
Degree 27.3%
!
Country Of Origin
Mexican 63%
Puerto Rican 7%
Cuban 3%
Other Hispanic 28%
!
Average Household income $65,791
• 83% live in household with credit card• 61% have two or more vehicles in the HH• 59% purchase over the internet• 52% with internet access at home
Male: 49Female: 51
Median age: 35.0
DEMOGRAPHICS
INTEGRATED PROMOTIONS
Case study American Airlines Give & GO contest
Prizes Trip to Madrid with VIP soccer experience, authographed soccer gear and soccer.com gift cards.
Leveraged Multiple Eurosport platforms to promote the contest and delivered AAdvantage enrollments
SOCCER.COM
Social Networks
Eurosport Print AdvertisingEmail
Grass Roots
WORLD CUP OPPORTUNITIES
CONTACT INFORMATION
• Exclusive gear and product promotions
• Customized programs
• Unique contests and promotions
Durward Williams Vicente Navarro EUROSPORT EUROSPORT 919.640.6270 919.640.6232
[email protected] [email protected]
If soccer is part of your marketing strategy in 2010, our network is your best option to deliver your program.
In a World Cup year, not only does our audience grow 30% - 50%, but they also become more engaged with all of our properties.
Grassroots and Coorporate Branded Product Development
On-line / Mobile Gift Card Redemption Program
www.soccer.com