How did you use new media technologies in the construction and research, planning and evaluation stages?

Question 4.

Lots of applications were used in the research and development of

our music video, some examples include Safari (the internet),

Youtube, Microsoft, Photoshop and final cut pro etc.

Applications

When researching music videos of our genre, I found that most useful was the internet including websites and applications such as YouTube. I conducted my research throughout using an IMac. Safari was another of the many useful tools, search engine, that I used whilst conducting my thorough research, I used Safari to search for images of similar artists from my genre, detailed information on future (artist), lyrics to our song Wicked and similar genre Digipacks to help aid us in our research and development of our own Digipack.

There are a variety of videos on the internet that I chose to look at individually to gain inspiration so that I could look to incorporate some of there techniques into my own work. I got ideas from a majority of existing videos, locations, style, language. YouTube is an online video based media sharing website; and was one of the main online products that I used in order to conduct my research and planning. Ultimately, we made our band & song choices from the combined use of YouTube and our own personal iTunes libraries. After making this choice, we then continued to use YouTube to research the band further (The Last Shadow Puppets) and looked extensively into live performances. We watched videos of bands across al genres to gain inspiration for our own videos. We also used YouTube to upload our final music video.

A lot of the media was able too me including the television, my phone, magazines etc. allowing me to research in depth without being at the hands of an IMac, similar music videos, genre music videos came on the television and allowed me gain inspiration from other artist, analyzing what I liked and what I hated about the song itself and the video.

Canon G7X

During construction, many devise were used during the process such as the IMac operating computer to allow for us to use different software's to edit and research the various tasks that we needed to achieve in all. Canon G7X – is the camera we ended up using one of our own devices that we used to film our music video, because it gave a crisp more HD quality feel and look to the video in all, giving us the perfect footage that we needed to film.

Tripod

At times we used various accessories with the camera such as a tripod to steady our camera when filming, we also used the tripod to our advantage when filming out of a car window sot steady the camera when driving past Paula in the video because we didn’t want the quality of the filming to fall behind the rest of our filming because the rest of the filming was of such good quality.

SD Card

To capture and store the footage we used a small but rather effective device called and SD card that captured and stored footage when we filmed, it also made it easier for us to transfer filmed footage from the camera to the computer/IMac because we took the SD card out of the camera and slotted it into the back of the IMac making it so very easy to transfer filmed footage from the camera to the IMac.

Software

However once on the IMac we uploaded it to a software called final Cut pro in which we used too bring together the pieces of filming that we had, editing them together smoothly to produce a final product which was our music video, we included effects that would finish the music video with a finished product, we also included transitions throughout and most importantly, more important than anything else we matched the song to the video/the video to the song, matching it accurately so that miming was in time with the actual song.

Software

We also used another software such as Adobe Photoshop to produce a poster for our digipak poster and our cd cover the outside artwork and the inside of the Cd as well used Photoshop when producing my ancillary tasks. Having used this program last year when creating my magazine, I already knew how to use it effectively. When creating my ancillary products I wanted to create and manipulate images to create my own and I used Photoshop to do this. I used a camera to take the pictures I used on my Digi-pack. I tried to use the camera to its full advantage by trying to use different angles and shots. Having used this last year I already knew how to use it effectively and managed to capture all the shots I needed with ease. I used the camera in conjunction with the white back drop. I used lighting when filming and when taking pictures.

Lighting

When I was filming I used them to brighten the scene and to make the white backdrop appear lighter since there wasn’t much natural light coming into the room. This helped me capture better quality and brighter footage. I used lighting when taking pictures, I used it in the same way I had used it to film my video to produce a professional feel as if we were at a real pr photo shoot.

Conclusion

I also relied a lot on natural light when filming, so I couldn’t film outside when it was cloudy or raining. This caused me trouble because whenever I went to film it decided to rain. This made it very difficult to get work completed since we filmed during winter. For the most part we used each of these pieces of technology and kit individually in order to complete the process of making the ancillary texts and piecing together our music video. However, it is how these products worked together and made the process much more simple than it could be. If me and Nathan wanted to change anything from a blog post on word press to a section in the video, we could be online in seconds and we would always have our footage or products with us due to the portability of the memory sticks and SD memory cards. It would not have been a hardship to have to carry the cameras at all times either. To summaries, the whole process was enhanced for me and my partner thanks to the advancements in technology.