WelcometotheMarbleSlabCreameryFranchiseDiscoveryProcess.Wehavecarefully designedtheprocesstoallowyouto
evaluateouropportunityanddetermineifwe’reafit toachieveyourprofessionalandpersonalgoals.Thisinformationisnot
intended asanoffer tosell,or the solicitation ofanoffer tobuy,afranchise. It isfor information purposes only. Weare
providingtheUnitedStates FranchiseDisclosureDocument (FDD)atyourrequest,andasaconditiontoreceivingthisFDD,you
acknowledgethatwearenotrepresentingthatthecontentsoftheFDDwillapplyinanymannertoourinternationalfranchise
relationship,includingbutnotlimitedtoanyfinancialperformancerepresentationssetforthintheFDD.
Yourcountryofinterestmayhaveindividualfranchisedisclosurerequirements.Ifweelect toengageinfurthersales
discussions,wewillfullycomplywiththefranchisedisclosurerequirementsasrequiredbylawinyourcountry/territoryof
interest
INTERNATIONAL FRANCHISING OPPORTUNITIES WITH MARBLE SLAB CREAMERY
This section is designed to:PROCESS OVERVIEWProvideanswerstoyourquestions
abouttheMarbleSlabCreamery
opportunity
BrandAttributesandMenuHighlights
TheMarbleSlabCreameryInternational
ProgramElementsandSupport
AddressKeyElementstobeaMarble
SlabCreameryInternationalMaster
Franchisee
InternationalMasterFranchiseeProfile
andNextSteps
MARBLE SLAB CREAMERY HISTORY
Since1983,MarbleSlabCreameryhasbuiltourreputationbyspecializing insuper-premium icecreamwiththefinestingredients.
Originally, thefranchisewasinventedbychefsPennandLaPage,whochangedthewayweenjoyfrozendessertwiththeabilitytocreateyourownconcoction.
Their“FrozenSlab”wasthefirst,theoriginal,andin1986theybeganfranchising thisconcept.
MARBLE SLAB CREAMERY HISTORY
InFebruary2007,GlobalFranchiseGroup, LLCacquiredMarbleSlabCreamery.Wenowhave morethan350 open stores aroundthe world.WecurrentlyhaveMasterFranchiseesoperatingin:Bahrain,Canada,Egypt,Guam,Guyana,Mexico,Pakistan,PuertoRico,St.Lucia,Singapore,Kuwait,Qatar,SaudiArabia,andtheUnitedArabEmirates.
MARBLE SLAB CREAMERY HISTORY InAugust2011,MarbleSlab
CreameryandMaggieMoo’s IceCream&Treatery combined intooneconcept,increasingtheMarbleSlabbrandportfolio tomorethan470openstores.
Thisstrategiccombination tooktherichhistoryandaward-winningicecreamflavorsfrombothbrandstocreateapremiumandplayfulexperienceforourcustomers.
GlobalFranchiseGroup isastrategic
brand management companywitha
focusonfranchising.GlobalFranchise
Group (GFG)ownsaportfolio of
franchisebrandsthatincludesquick
servicerestaurant(QSR)franchise
concepts:GreatAmericanCookies®,
MaggieMoo's®, MarbleSlab
Creamery®,Pretzelmaker®,andHot
Dogona Stick™.
ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY
OurMission:Wechampionbrandsandthepeoplewhobuild them
THE OPPORTUNITY AND MENU
Everythingwemakeisfresh!Inadditiontooursuper-premiumhomemadeicecream,wehand-rollandfreshlybakefromscratchoursignaturewaffleconesand brownies.
Ingredientsfromaroundtheworld:• VanillaBeansfromMadagascar• ChocolatefromSweden
UnlimitedMix-Ins:• “Asmanyascanfitinthecuporcone”• Candy,Nuts&FreshFruits
Wealsoofferdelightfulnonfatfrozenyogurttreats,smoothies, shakesandmalts,sundaes,bananasplits,icecreamcakesandpies.Asforthemix-ins,weofferonlythefreshestfruits,thefinestnuts,thesweetestcandiesandtheyummiestcookiesaroundtosatisfythemostsophisticatedpalettesandthe craziestof cravings!
Hand-Dipped Icecreamflavorsmadeinshop thatcanbemadeintoSpecialtySundaes,MilkShakes,IceCreamCakes,andIcecreamnoveltiessuchascupcakes
THE CORE MENU
Homemadewaffleconesthatcanbedipped indark,milk,andwhitechocolateandtoppedwithadditionalnutsandcandies
Additional productssuchasfrozenyogurt,smoothies, andfruit sorbets
MENU BOARD STRATEGY
DirectYourDelicious- UnlimitedMix-insandEndlessFlavorCombinations
FreshBakedWaffleCones
FullyCustomizableHandMadeBeverages
MarbleSlabCreameryisknownasTheFreshestIceCreamonEarth!Weareknownfor:
Nation’sRestaurantNewsTopCustomer’sChoice
Brandfor2012
IceCreamCakes&IceCreamFlavorsfeatured
onFoodNetwork,Unwrapped.
MultipleBlueRibbonAwardsfromtheNationalIceCreamRetailersAssociation
Lots of Fans!
Launchof“DirectYourDelicious:inApril2014,featuringUnlimitedMix-ins
OftenfeaturedinpopularcultureandonTV
Mostly Female
FamilieswithKids
18-54YearsOld
TARGET AUDIENCE
UNIQUE DIFFERENTIATORS
OriginatoroftheFrozenSlab Concept
Chef-Driven,FreshestIce CreamwithUnlimitedMix-ins
FreshDairyandFinestIngredientsfromAroundtheWorld
Research and Development
SupportforNewProduct Innovations
INTERNATIONAL MASTER PROGRAM ELEMENTS
OurInternationalMasterFranchiseeprogramatMarbleSlabCreameryworkstoconnecteachMastertothebrandresourcesindisciplinesincluding:
• Realestate,siteselectioncriteria,anddesignandsitelayout
• MarketingandPublicRelations
• Internationallogistics,localsourcing,andsupplyplanning
• Startupandongoingoperationsexpertiseandsupport
Marketingsupportcalendarofeventsandongoingbrand
buildinginitiatives
Operationstraining:P&Lmanagement,costofgoodsand
labor controls
Tipsforteamtrainingoncustomersatisfaction and
customer loyalty
Unparalleled franchiseetrainingandsupportthroughGFG
University
Ongoingaccesstoourexpertiseandmaterials intheareas
of:BusinessDevelopment,SiteSelection,Construction,
Purchasing,Training,StoreOperations,QualityControland
ResearchandDevelopment
FRANCHISE SUPPORT
MARKETING CALENDARMarbleSlabCreameryprovidesayearly nationalcalendar
InternationalMastershaveaccesstothecurrentcalendaraswellasthelibraryofpastpromotionsthattheycanexploreforuseintheirlocalmarket
Thisallowsforcustomizationofpromotionsonalocal level
Step-by-steptoolkitsforlocalstoremarketingprovidedbyMarble SlabCreamery
Toolkitwill support:- National Promotions- Online Cake Ordering- Fundraising- Birthday Parties- Much, MuchMore!
LOCAL STOREMARKETING
SOCIAL MEDIA
WeutilizeFacebook,Twitter,Instagramand Foursquaretoengageandinteractwithourcustomers: 276,146Facebook Likes
4,061TwitterFollowers4,390InstagramFollowers
ShareCurrentPromotions
PromoteLocalContents
AllowsReal-TimeDialoguewithCustomers
BRAND TRAINING
5daysofclassroomtrainingonoperations,marketing, finance,etc.
OnlineTrainingandVideosAvailable
BusinessandOperationalTools for Owners
ModulesFacilitatedbyContentExperts
OngoingEducationand Development
Engaging, Interactive,HighTech/HighTouch
5daysofplatform (in-store)trainingonoperationalexecutionof thebusiness
SUPPORT CENTER/ R&D LAB
TheIceCreambrandshavededicatedResearch&DevelopmentSupport focused on:
Exploringtrendsinthe marketplace
Continuallyrevolutionizingour offering
Testingandprovidingfeedbackoninternationalproductsamplesforapproval
Newproduct innovationsandensuringeachproduct istakenthroughanextensiveprocess to:
- Validate operational procedures in-store alongwithallother day-to-day activities
- Understand consumer demand and theproducts' impacton storesales andproductmix beforeanational launch
- Astate-of-the-art Innovation Labthatprovides thefoundation forthis innovation
MarbleSlabCreameryispartofaportfolioofbrandsthathasaproventrackrecordofsupportingover1,100franchisedunits inover20countries
WeofferadedicatedInternationalDirectorwhofunctionsasthedirectlineintoeachbrandandisyourpointofcontact
InternationallyspecificMarketLaunchservicesthataredesignedtohelpyourealizethefirstunitopeningare:
- ProfessionalNewMasterOnboarding
- NewMarketLaunchProjectManagement
- SupplyChainandLogisticsPlanning
- OperationsSupport andConsulting- ProductApprovalandLocalSourcingExpertise
EXPERT INTERNATONAL SUPPORT
HOW DOES MARBLE SLAB CREAMERY ASSIST ME IN OPENING THE FIRST UNIT IN MY MARKET?
MarketLaunchPlanning- TheAtoZplanofhowwewilltransferallthebrand“knowhow”toyouandthecountdownofactivitiesthatleaduptothefirstunitopening
SupplyChainPlanning- Working witheachMasterFranchisegrouponestablishingatargetedlocalsourcingplaninordertoreduceimportcostswhereapplicablefromthefirstunit
Onsitestartupandtrainingofthefirstunit
WHAT KIND OF SUPPORT CAN I EXPECT AFTER I OPEN THE FIRST UNIT?
ContinuedMarketingandbrandbuilding consultation toassistyouingrowing thebrandthrough theintroduction untilmaturity
Ongoing OperationalSupport- Ongoingconsultation fromthefirstunituntilthe100th unit inregardstofront lineoperationsandcostimprovementinitiatives
FranchiseSalesandDevelopment- Howtosetupyourmarketforsuccesswhenyouarereadytostartsolicitingyourownsubfranchisees
LAYING THE SLAB
SITE SELECTION &SITE CRITERIA
Movie Theatre
Cluster
SitDown Restaurant
Book Stores
Site criteriaLocation Type – Shopping Malls, Lifestyle andOpenAir, Downtown, EntertainmentDistricts, Tourist Areas
Household incomeofmiddleclassanduppermiddleclass
Minimum:50,000populationwithina3-mileradius
800–1200squarefeet
Preferred Co-Tenants:
TARGET VENUES
LargeLifestyleShopping Centers
Pedestrian Driven
Entertainment
Airports
Entertainment Complexes
Tourist Destinations
Transportation Hubs
RestaurantClusters
Anchored shopping destinations
AtypicalTraditionalStorerequiresbetween650 and1,400 sf(60- 130sm)of space.
Atypicalmodular, prefabricatedNon-TraditionalStorewillusebetween400and800sf(37-75sm)ofspace.
Atypical Satellite will usebetween50and 150 sf(5-14sm) inashopping centerorvenue,butalsowillrequireaTraditionalStoreorNon-TraditionalStore.
Ourdomesticrealestatedepartmentcanassistyouinconsidering thefollowing:
- SiteSelection- SiteEvaluation- DemographicsandMarketAnalysis
REAL ESTATE CONSIDERATIONS
.
Sitecharacteristicstoconsiderwhenselectingapossible locationforMarbleSlabCreamery
- Demographics- Co-tenancy- Traffic(driveandfoot traffic)- Accessibilitytoyourcorecustomergroup- Visibility- CompetitiveAnalysis
APPEALING STORE DESIGNS
KioskRequirements:• 200SF(19SM)• Proximateplumbing andelectricallines• Ancillarystoragespacerecommended
APPEALING STORE DESIGNS
OnMallRequirements:• 900– 1,200SF(85-111SM)• Plumbing andElectricprovided
APPEALING STORE DESIGNS
Off-MallRequirements:• 800-1200SF
(74-111SM)• Electricaland
plumbingconnections
INTERNATIONAL MASTER FRANCHISEE PROFILE
Wearelooking forbusinesspeoplewhosuccessfullyoperatesimilarbusinesses intheircountryofinterestwiththeabilitytogrowquicklyviaselfdevelopmentandsub-franchising
SuccessfulMasterFranchiseesoftenoperateotherfoodorretailconceptsandhaveexperiencewithotherfranchiseconcepts
Financialstabilitywithanetworthofaminimumof$300KUSDinliquidassets
Hasadedicated,Englishspeakingstaffontheground inthecountry/territory wheretheywishtooperate
MasterFranchiseecandidatewillbeheavilyinvolved inthebusinessandactasthe“BrandChampion”withintheirorganization
CHARACTARISTICS OF IDEAL MARKETS FOR INTERNATIONAL FRANCHISING
Productoffering isattractivetolocalclienteleProductscanbesoldatlocalpricepoints
Availabilityofappropriaterealestateinthemarkettosupport growth
Noimport restrictionsonkeybrandcommoditiessuchasdairy,sugar,flouretc.
PoliticalandbankingstabilityinthemarkettoaccessU.S.dollars
NEXT STEPS
CompletetheInternationalRequestforConsideration
ContinuediscoverydiscussionwiththeInternationalDirectorontheinputstocompleteyourbusinessplan
ReceiveandnegotiatemarkettermsforMarbleSlabCreamery
ReceiveaLetterofIntent(LOI)fromMarbleSlabCreamerycontainingbusinessterms
Completeandrefineyourbusinessplanbasedonthemutuallyagreeduponbusinessterms.
ThankyouforcompletingyourreviewoftheMarbleSlabCreameryVirtualBrochure!Welookforwardtoworkingwithyoutowardsjoiningourfranchiseeteam!