We Say When: Taken Backby Tom Butterworth

Evaluation

Final ancillaries

cover

back

Middle sleeve

In what way does you media product use, develop or challenge forms and conventions of existing media products ?

Q 1

Establishing shot to really to set the scene of the video

Embrace The Tide: Fake it till you make it

We Say When: taken back

This video has establishing shots have leaves that look scary, you don't feel connected to the band and feel distant, this represents the song, the colour difference is huge as this video has a dark grainy feel to the video this represents the band and the song and genre.

My video was the contrast of this, the light calm shot of a river portrays the song and the band, the way the band are stood you can tell they are friends, the song represents this the video is shot though a clean lenses using natural light and reflectors to enhance the lighting

The star and drummer and a guitarist in the 1st pull focus shot revealing the band to the audience

The setting in the background, this is used in some music videos where the band play in front of a natural background

I decided to film closer towards the band to fit the meaning of the song, I feel this was a good decision because you feel closer to the band when they are performing.

Popular conventions I have used which are also in popular videos

Singer walking towards the front of the performing stage, this is to show power and status of the band. Usually with such a happy song you wouldn't have status but as this is a very popular technique I felt I could challenge this convention

Popular conventions I have used which are also in popular videos