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Evaluation 1

Date post: 30-Oct-2014
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In what ways does your media product use, develop or challenge forms and conventions of real media products? Ryan Soanes
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Page 1: Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of

real media products?

Ryan Soanes

Page 2: Evaluation 1

The Horror Genre and NarrativeI decided to create a Horror film, as I thought this would be a great genre to use to make a short film. The genre itself has so much flexibility, and the variety of different horror films, hybrids and sub genres are endless.

To start making my short film, I had to research the conventions of horror films. I did this in lots of different ways from film deconstructions to researching narrative theory.

Horror films almost always start off with a happy beginning, they do this to set the atmosphere happy, so that they can knock it down and shock the audience. This links in with Todorov’s idea of equilibrium and how a film starts off with equilibrium and slowly breaks apart until in the middle of the film the equilibrium is gone and there is chaos. I used this when creating my film, the protagonist starts off walking down a lit walk way with no dangers at all, but the equilibrium quickly falls apart.

The images below show the equilibrium in an established film such as ‘The Cabin In The Woods’

This is the beginning of the film when the equilibrium is established. It’s a sunny day with good lighting, it based in an public area with up beat music

This is the middle of the film were they use more face shots and use low key lighting witch conveys the genre of horror and the equilibrium is gone.

This is the end of the film and what's happened has been restored, and the equilibrium is back. The shots are much better lit and the music is more upbeat.

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LocationThe location I used for my film adheres to the horror genre. I based my location in the woods as this is a popular location for horror films and it gives the feeling of isolation and helplessness. I did some research on other films before choosing my location the woods seemed a popular choice, lots of major films use the woods and the location itself creates a scary feeling without the need for props. The only problems I had with choosing the woods for my location is the lighting issues, as I’m not a big film director I don’t have access to lights so I had to work with natural light and try to get it at the right times as continuity was also an issue.

Snapshot from my film.

Snapshot from established film ‘Shrooms’.

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CharactersThe Characters in horror films play the biggest part of whether its successful or not. If you don’t feel for the protagonist then you simply won’t care if they die or not, emotion is an important part of it. To create the emotion you need to make the audience feel sorry for your protagonist, and feel scared of your antagonist.

I feel I did this well, I portrayed my protagonist in a stereotypical way, I used a middle age girl (audience can relate) who looks very innocent just going for a walk to meet her friend. I feel by doing this I will have made the audience like her and not want her to die. I’ve used costume that is not revealing at all so you don’t think she deserves it. As you can see in the pictures below my protagonist is dressed in a similar way to the protagonist in the movie ‘Scream’ they are both represented as innocent girls, and not in any way provoking what happens.

The antagonist is also an important character as if the audience is not scared of them then they wont find the film scary and not even care about the protagonist as it’s too far fetched. I wanted to portray my character as mysterious so I avoided showing his face to make the audience more scared. I also dressed him in a dark long coat, as this is a popular convention dressing them in dark clothes.

My protagonist Protagonist from the movie ‘Scream’ My Antagonist Antagonist from ‘ Friday the 13th’

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Lighting Lighting is another important part of horror films as it is important for setting the atmosphere and mood. Most horror films use low key lighting, and keep it dark. This is a good convention as it being dark creates mystery and most people find the dark scary. I wanted to challenge this convention and base my horror film more in daylight to show that it doesn’t only happen in the dark, but can happen anywhere, anytime. The lighting I chose was also very natural as I didn’t want to add any artificial lighting, I had to choose well what time of the day to film my film to make it match up with the light I wanted.

Snapshot from my film

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Media Product Comparison

To give a real idea of what ways my media product uses, develops or challenges forms and conventions of real media products, I wanted to show it in comparison with established products. So I compared screenshots from my film with an actual horror film. I compared my front cover and film review with established products as well.

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Title Sequence – My title sequence and that from an established film, are very similar. They both start on black screens with the film name slowly appearing on screen. Sound is also similar with both films using quiet, creepy, ambient music.

Middle of Film- This is both a snapshot from my film and an established film used before. Both shots have similar lighting except the one of the established shot is slightly darker, both shots are framed well, except the top of the actors head in mine is slightly cut off.

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My film poster Established film poster

Both posters have a tag line that is short, but effective.

I have used a similar convention to make sure my title is clear by making it a brighter colour and a bigger font, just like they have,

Both posters use a strong main image, and I have made my image dark just like they have, they both use creepy locations with low key lighting. In the established poster they have used their antagonist on the poster, whereas I have used my protagonist.

Another common convention my poster uses is the text below the title, containing, directors, cast,producers etc.

I also used the convention of mentioning when it will be in cinemas and put the distribution company's logo

Also both mine and the established cover have the films website.

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Both reviews have sections for information about film such as directors, certificate etc.

Both film names are clear and easy to read

Snapshots from the film is a common convention

Summary or ‘verdict’ section

Page number

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Media Products in Real Situations

To furthermore test my media products, I placed my film review and magazine front cover in appropriate places were you would find them to see if they looked real and if people would agree.

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