Evaluation 28th

8/2/2019 Evaluation 28th

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High end music magazinePromotes new and up and coming music and artists

Elements of other popular culture e.g. fashion,celebrity, art, photography and design etc.

Monthly magazineName changes

every monthVery unconventional



I N W H A T W A Y S D O E S Y O U R

M E D I A P R O D U C T U S E ,

D E V E L O P O R C H A L L E N G E

F O R M S A N D C O N V E N T I O N S

O F R E A L M E D I A

P R O D U C T S ?



T H E C O V E R S

FORMS AND CONVENTIONS

T H R E E D I F F E R E N T I S S U E S , A L L W I T H V E R YU N C O N V E N T I O N A L D E S I G N S A N D L AY O U T. A L L T H R E E C O V E R S

V E R Y M I N I M A L I S T I C A N D I N C L U D E O N L Y O N E M A I N C O V E RL I N E . M I X T U R E O F H E A D S H O T S / C L O S E - U P S A N D M I D - S H O T S .A L L T H R E E B R E A K C O N V E N T I O N S B U T H AV E E L E M E N T S O F A

T Y P I C A L M U S I C M A G A Z I N E F O R M .




Black and White

Image

Only onecover line

Head-shot

Over-exposed

image

T H E C O V E R

Rule of thirds

CHALLENGES

CONVENTIONS:

Very simplisticand

minimalistic in

design




T H E C O V E RUSES

CONVENTIONS:

Although very

unconventional

can be compared

to Clash covers and

Q covers for

headshot style

image

Strong

masthead=brand

image/identity

Direct eye

contactBar-code

Q Magazine

similar in that they

usually have one

model/subject ontheir covers



Like this particular issue of i-D Magazine, which focuses on one main coverstar/person, my magazine does the same, with each monthly issue beingabout a different music artist. This is quite a conventional aspect to music

magazines in particular, with one main artist being shown on the cover, usuallywith an article or special feature inside to match.





Very busy

Lots of coverlines

Lots of colour

Stickers

Other imagery

More than onemodel

Bar-code

Similarly strongmasthead

One key band or artiston front cover

Backward ‘S’ eye

flow

Direct eyecontact




Strong masthead

Rule of thirds

Direct eye

contact

No colour

Bar-code

One key band or artiston front cover

One image

Very simplistic and

minimalistic

Onecoverline




Only oneimage

No model

image

Graphic

artwork

included

Unconventional

layout

THE CONTENTS PAGE

Unusual white

space

CHALLENGES

CONVENTIONS:NME:

Kerrang:

No editors note




USES

CONVENTIONS:

THE CONTENTS PAGE

Consistent colourscheme

Image matches an

article featured

Website at

bottom of page

Only main

articles

featured

Names of articlesand page numbers

Strong, bold title

like Smash Hits




Series of images

Very unconventional design

Images on

the right

hand side

THE DPS

No slugs

CHALLENGES

CONVENTIONS:

No pull

quotes

N M E D P S :

N M E D P S :

No real

intro tothe artist




USES

CONVENTIONS:

THE DPS

Article in

columns

Page Numbers

Black and white

relates to covers

and overall

magazine 'house

style'

Line from the

‘L’ linking two

pages



H O W D O E S Y O U R M E D I A

P R O D U C T R E P R E S E N T

P A R T I C U L A R S O C I A L G R O U P S ?

REPRESENTING SOCIAL GROUPS




T A R G E T A U D I E N C E :-YOUNG PEOPLE (16-25)

-CREATIVE-MIDDLE CLASS

-NRS SOCIAL GRADE = E OR B

-IN TOUCH WITH NEW MUSIC

-INDIE

-FASHION CONSCIOUS-ASPIRERS

-OPEN TO NEW IDEAS IN MUSIC,

DESIGN, ART, FILM ETC.

-ROCK AND ROLL LIFESTYLE

-LIVING ON THE EDGE

-INTO VINTAGE AND THE PAST

-WANTS TO/LIKES TO TRAVEL

AND EXPLORE




1 9 6 0 ' S H I P P I E S

' S W I N G I N G S I X T I E S '

ON THE ROAD + TOURING





V I N TA G E I N S P I R E D L O O K

R E P R E S E N T S

F A S H I O N

C O N S C I O U S

A U D I E N C E

S T A T E M E N T

A C C E S S O R Y

R E P R E S E N T SA U D I E N C E

WA N T I N G T O

S TA N D O U T

O R M A K E A

S T A T E M E N T


REPRESENTING SOCIAL GROUPS 'O H O G I '




T h r o u g h l a n g u a g e :

'Tantrums' represents young

people who live vicariously +teenage mood swings etc.

-Swearing represents

younger people and this

particular target audience

-Younger audiences relate to

being 'hung over',represents 'rock and roll

lifestyle' and 'living on the

edge'

C h o i c e o f m o d e l:

-All models used are

relatively young whichrepresents social group

^Hinting at living on the edge and rock and roll lifestyle

C h o i c e o f i m a g e :

-Represents those who like

to travel and explore-New York typically 'cool'

city, fashion capital, arts

culture etc.

^Reasonably unknown bands. Audienceexpected to know who they are

'ON THE ROAD AGAIN'-Reference to travel and touring



L U C Y R O S E Z U L U W I N T E R

K I N G C H A R L E S

F O A LS



W H A T K I N D O F M E D I A

I N S T I T U T I O N M I G H TD I S T R I B U T E Y O U R

M E D I A P R O D U C T A N D

W H Y ?

DISTRIBUTORS



Bauer Media publish a wide rangeof successful magazines, music

magazines included, and own morethan 80 influential media brands.

DISTRIBUTORS

Bauer already publish two very

successful and popular musicmagazines 'Q' and 'Kerrang' so ifmy magazine were to bedistributed by Bauer, cannibalismcould occur as there would be justtoo much competition between the

music magazines.

They run radiostations such asKISS FM and

MAGIC.

They run musicchannels such as4MUSIC, KISS andThe Box.

Bauer publish magazinessuch as 'Heat' and 'Closer'

that focus more on celebrityculture and can be seen astrashy and cheap magazines.Although teens do read thesemagazines, my targetaudience are less likely to.Bauer has no experience withmy kind of magazine or target

audience.

DISTRIBUTORS



DISTRIBUTORS

IPC Media publishes a huge range ofmagazines. NME is published by IPC

and therefore if my magazine were to betaken on by IPC, there would be verystrong competition as NME is such anestablished music magazine. This is areason why IPC may not be a suitabledistributor for my magazine.

IPC don't publish anymagazines like mineand with the sametarget audience as

mine.

Has a very wide range ofmagazines so may be open tonew ideas and new magazinesor unconventional magazines

like mine.

They do, however,

publish Wallpapermagazine which has asimilar simplisticdesign which indicatesthey would be open-minded about myminimalistic designand layouts.

Too much

competition from NME

DISTRIBUTORS



DISTRIBUTORS

I N D E P E N D E N T L Y

C r e a t i v ec o n t r o l = n ob o u n d a r i e s s oc a n b e m o r er i s k y t o a t t r a c ty o u n g t a r g e t

a u d i e n c e

I HAVE DECIDED TO DISTRIBUTE MY MAGAZINE INDEPENDENTLY BECAUSE:

I n d e p e n d e n t

m a g a z i n e s u s e al o t o f t e c h n o l o g ys u c h a s i n t e r n e ta n d s m a r t p h o n e st o c o m m u n i c a t ew i t h t a r g e t

a u d i e n c e

M y m a g a z i n e l o o k s m o r el i k e o t h e r i n d e p e n d e n tm a g a z i n e s s u c h a s I - D ,Ta n k a n d W o n d e r l a n d .

A l o t o f h i g he n dm a g a z i n e sa r ei n d e p e n d e n t l y

p u b l i s h e d a n dd i s t r i b u t e d .

T h e r e i s c o m p e t i t i o nb u t m a i n l y f r o mi n d e p e n d e n t f a s h i o n

m a g a z i n e s . L e s sm u s i c m a g a z i n e s .



W H O W O U L D B E

T H E A U D I E N C E

F O R Y O U R M E D I A

P R O D U C T ?

TARGET AUDIENCE



TARGET AUDIENCE

T A R G E T A U D I E N C E :

A

G

E

16-25Young Adults

GENDER: PREDOMINANTLYFEMALE BUT SOME MALEMAYBE MORE FEMALES DUE TO SOME FASHION CONTENT

GENRE : MUSIC/INDIE BUT WITH

ELEMENTS OF FASHION, TRAVEL,

PHOTOGRAPHY AND FILM etc.CLASS: MIDDLE CLASS

STUDYING OR WORKING IN CREATIVE FIELD OF

WORK/CREATIVE INDUSTRY

LIFESTYLE : 'NON-MAINSTREAMERS',

Interested in new music - under the radar artists. Very

Creative and reasonably fashion Conscious, Indie,

Uniqueness. Spontaneous. Risk Takers.

PEOPLE WHO LIKE TO

GO OUT TO GIGS, LOTS

OF REFERENCES TO

TOURING

LOW INCOME BUT

WOULD SPLURGE

ON MAGAZINE AS

AN INDULGENCE



H O W D I D Y O U A T T R A C T /A D D R E S S Y O U R

A U D I E N C E ?

ATTRACTING/ADDRESSING THE AUDIENCE




T H E C O V E R

Direct eyecontact

Bold black and

white design.

B+W favourite

colour scheme in

questionnaire

Unconventional

design

Price tag of

£3.75=affordable

but still high end.

Popular price

range in

questionnaire

60's style hat willattract audience

Quick to read,straight to the

point cover line

Rule of thirds

House style and

brand image

masthead attract a

reader

Popular/well know

artists/cover stars





T H E C O N T E N T S P A G E

By being

unconventional

this will attractaudience

Bold title will

attract and

address

Image and

graphic of NY

skyline will

attract young

people who

like/want to

travel

Same fonts and

similar colourscheme to

covers and DPS

creates brand

identity and will

attract audience

Articles will attract

young audience:

-festivals popular

with young people

-popular artists

within this target

audience

-indie/folk/pop

artists

-references to

touring will attract

Includes artwork

which will

attract creative

types





T H E D P S

By being

unconventional

this will attractaudience

Reference to

iTunes relates toyoung target

audience and

evolving

technology

Black and

white=very bold.

Creates house

style which willattract audience

Laid back,

informal article

Giving insight

into backstage

alter ego of

artist in

interview

Lots of imagery

VW van is retro

and cool,

attracting young

indie audience

Providing quick

information with

short interview

Interview favourite choice ofarticle in questionnaire.

Contact sheetelement links to

photographywhich attracts



W H A T H A V E Y O U L E A R N T

A B O U T T E C H N O L O G I E S

F R O M T H E P R O C E S S O F

C O N S T R U C T I N G

T H I S P R O D U C T ?



P H O T O S H O P

Eye dropper toolBrightness and Contrast levels

I completely over-exposed this image

to create a kind ofpop art effect andto create lots ofwhite space

Fill



I also used Photoshop elements to create my blog

banner/title using the brush tool

I N D E S I G N



I used the pen tool to write the name of theartist in the masthead for an autograph effect

I used the square tool a lot to draw mycolumns and connect my two pages

with the extended 'L' shape

I N D E S I G N



Designing what your blog will look like e.g. blog title, colour scheme and fonts

Learnt how to create a new post and insert images

Good way of displaying

your work and keepingorganised with yourwork and a good placeto post any inspirationsfor your magazine.





L O O K I N G B A C K A T Y O U RP R E L I M I N A R Y T A S K , W H A T D O YO U F E E L Y O U H A V E L E A R N TI N T H E P R O G R E S S I O N F R O M ITT O T H E F U L L P R O D U C T ?



O n l yu s e do n e f o n t

D i d n ' t e d i tm y c o v e r

i m a g e a ta l l

L e a r n t m o r e a b o u t w h a td e s i g n i s o n t r e n d a n d i n

t h e m a g a z i n e m a r k e t

U s i n g I n D e s i g n h a sc r e a t e d n e wo p p o r t u n i t i e s i n m yd e s i g n s

L e a r n t m o r e a b o u t t y p i c a lc o n v e n t i o n s b u t a l s o h o wi t i s o k t o b r e a k o rc h a l l e n g e t h e m

M a s t h e a ds t a n d so u t a l o tm o r e

M u c h

m o r es t r i k i n gi m a g ew i t hm o r ee x t r e m ed i r e c te y ec o n t a c t

T e c h n i c a ll y c o r r e c te y e f l o wb u t p r e f e rm o r es i m p l i s t i c

d e s i g n

N o w k n o w h o w t om a k e b l a n k / w h i t e

s p a c e l o o k g o o di n s t e a d o f j u s t e m p t y

L e a r n t t ot a k ei n s p i r a t i o nf r o m t h i n g s



B o t h h a v e

a r t / d r a w i n gi n v o l v e di n s o m ew a y

L e a r n t a l o t m o r ea b o u t f o n t s a n d w h i c hf o n t s a r e o n t r e n d a n dl o o k p r o f e s s i o n a l

T h i s p a g e l a c k sm a y b e s o m e c o l o u r o r

d

L e a r n t h o w t o k e e pa c o n s i s t e n t c o l o u r

h

M yd e s i g n sa r e a l o t

b e t t e r n o wb e c a u s e o fn e w s k i l l sa n d t a k i n gi n s p i r a t i o nf r o mt h i n g s a n d

u s i n g i t i nm yp r o d u c t i o n

L e a r n t s o m u c h m o r ea b o u t m o r e u n c o n v e n t i o n a ls t y l e s o f m a g a z i n e s a n db e e n i n s p i r e d b y t h e m

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Evaluation 28th

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