Magazine EvaluationBy Jermaine Ogwuda

Ways in which my media product use, develop or challenge forms and conventions of REAL MEDIA PRODUCTS My media product product is a music base hip hop/ R&B

magazine, my product develops the codes and conventions of real media products of the same category rather than challenge it because it follows the codes and conventions of real media products, and I have developed my flat plan in order to create a a professional hip hop/ R&B magazine which would appeal to the target audience of teenagers and adults, appealing more to the male sex. I have demonstrated my use of knowledge by using the codes and conventions, used in real music magazine and have altered my magazine so it fits within the same category. I chose the name “ BASS “ as I believe it resembles the hip-hop genre, as hip hop music/ R&B is usually loud, rhythmic and noisy. Also the word bass is associated with the loud single beat in music and music lovers seek for headphones, speakers or earphones with the clearest bass. The audience would assume this magazine would be prestigious by just the name and its association. Another reason I used “BASS”; as the name for my music magazine was, that is resembles the typical 16-24 year old age group is about, turning from a teenager into a young adult and in sense , you are turning up a level and are open to a whole new widespread world in the music industry, moreover the aspirers which my magazine is targeted at are usually “wanna – be’s” , which follow the trend in terms of what is “cool “ and “in", and by amplifying your life you are making it more exciting and adventurous. I have also used the left – third to attract aspirers to buy my magazine, as I have included top list celebrities which are usually popular among the typical 16-24 age group who are into the hip- hop/R&B genre , also by adding the fact that its “exclusive” the reader will be the first to know about there favorite celebrities and therefore alter their lifestyles and idolize them, e.g. if a celebrity has certain diet secret, young aspirers will change there diets to become like that celebrity. As I have mentioned before the left hand third is the left side of the magazine which sticks out for the magazine as they are stacked vertically and my top-list celebrity exclusive interviews will stand out amongst the rest and will, hopefully persuade people to buy my magazine.

How does your media product represent particular SOCIAL GROUPS

Use of model who is clearly is in the age range of the target audience so I assumed this would appeal to the target audience as they would feel comfortable to a similar character. Also I believe the model looks like many of hip hop & RnB artists like the likes of Usher, Jeremih, Trey songz etc. From my research which I found out that most of my target age audience favorite genre was either hip hop or RnB. Also I found out that all of them mainly read only this type of magazine such as VIBE and CHASER. As well as that all of my target audience knew major hip hop artists such as Trey Songz which I have included in my magazines.

I think my music magazine is easily recognisable and potentially appealing to someone who's is specifically into Hip Hop music and RnB. I feel my magazine would be popular in this social group as Hip Hop is a very recognizable genre as it is publicised in the media through celebrities and big music artists such as Chris Brown

Background – My background is plain with two simple colours of black and white. I believe that the background helps to represent the social group of my target age range, as many hip hop artists feature in their music videos in black or white as it’s a very bold colour when worn correctly, also the colours counteract each other which makes the audience think if the magazine is going towards a dark them or a light theme.Images- the images are taken of one male within the target audience age range, and therefore people would buy my magazine because the celebrity on the front cover is of the same age group to them and is going through the same difficulties and obstacles in life as the reader, and in theory they would buy the magazine as it would relate to them, and the exclusive interview would give them advice on how they overcome their struggles, and how the readers can conquer there troubles so that they can succeed in life.

Fonts & colour schemes- the fonts I used were meant to be simplistic, bold and basic, this was to help reach out to a wider audience , also the colour scheme appeals to both genders at it is not bright pink which would stereotypically appeal to females also I used my colour scheme which is red, white and black and the occasional odd colour to make certain sub - headings stand out .I believe it effectively reflects my target audience.