EVALUATION / CONTEMPORARY MEDIA ISSUES / ADVANCED … · SECTION A: Textual analysis and...

MEDIA STUDIES A Level King’s College

Cambridge International Examinations

Advanced Subsidiary Level 9607

2016

EVALUATION / CONTEMPORARY MEDIA ISSUES / ADVANCED PORTFOLIO

COURSE PLANNER Please note checkpoints will be set prior to deadlines (these will be set via Facebook).

Week Date Topic Assessment & Homework

Term 1

1 1-5 February Media introduction

2 8-12 Feb “

3 15-19 Feb “

4 22-26 Feb Music video promotion package - Advanced Portfolio /

Critical perspectives - theory introduction for Evaluation of Production Skills Development

Advanced Portfolio

Critical perspectives: Part A

5 29-4 March “ “

6 7-11 March “ “

7 14-18 March “ “

8 21-25 March “ “

9 28-1 April Critical perspectives - Contemporary media issues: Post-modern media /

Music video promotion package - Advanced Portfolio

Advanced Portfolio

Critical perspectives: Part B


Music videos - Advanced Portfolio

“



“

Term 2


1 2-6 May Critical perspectives - Contemporary media issues: Post-modern media /


Advanced Portfolio

Critical perspectives: Part B

2 9-13 May “

3 16-20 May “

4 23-27 May “

5 30-3 June

6 6-10 June Critical perspectives - Critical perspectives - theory introduction for Evaluation of Production Skills Development

Critical perspectives - Contemporary media issues: Post-modern media /

Critical Perspectives: Part A and B

7 13-17 June “

8 20-24 June “

9 27-1 July “

Term 3

1 25-29 July Critical perspectives - Critical perspectives - theory introduction for Evaluation of Production Skills Development

Critical perspectives - Contemporary media issues: Post-modern media /

Critical Perspectives: Part A and B

2 1-5 August “

3 8-12 August “

4 15-19 Aug “

5 22-26 Aug “

6 29-2 Sept “

7 5-9 Sept “



8 12-16 Sept “

9 19-23 Sept “

Term 4

1 10-14 Oct “

2 17-21 Oct “

3 24-28 Oct “

4 31-4 Nov “

5 7-11 Nov “

6 14-18 Nov “

7 21-25 Nov “

8 28-2 Dec “

9 5-9 Dec “



COURSE OUTLINE Purpose

Learners who study this course will be able to apply practical skills creatively, use research and evaluation, information management and project management skills, as well as be able to critically analyse media texts and products, and reflect critically on their own learning.

Course entry requirements Learners should have attained literacy skills from either IGCSE English Language (C or better) or Level 1 NCEA English (at least 14 credits).

AS Level students study the following topics:

Component 3: Advanced Portfolio

• Option 1: Music Promotion Package: a promotion package for the release of an album, to include a music video (major task), together with a website for the band and a digipak for the album’s release (minor tasks)

Component 4: Critical Perspectives

• Section A: Evaluation of production skills development

• Section B: Contemporary media issues

A Level candidates take:


Components

All candidates take:

Weighting

Component 1: Foundation Portfolio Coursework in which candidates work individually, or as a group, to produce a media product, digital evidence of the process of their work and creative critical reflection

100 marks Internally assessed and externally moderated

and

Component 2: Key Media Concepts Written examination consisting of two questions. (2 Hours)

There are two sections to this paper:

SECTION A: Textual analysis and representation (50 Marks) Candidates answer one question based on an unseen moving image extract.

SECTION B: Institutions and audiences (50 Marks) Candidates answer one question from a choice of two.

100 marks Externally assessed

25%

25%

Component 3: Advanced Portfolio Coursework in which candidates produce a campaign of media products, digital evidence of the process of their work and a creative critical reflection.

100 marks Internally assessed and externally moderated

and

Component 4 Critical Perspectives Written examination consisting of two questions (2 Hours)

There are two sections to this paper:

SECTION A: Evaluation of a production skills development (50 Marks) Candidates answer a two-part compulsory question.

SECTION B: Contemporary media issues (50 Marks) Candidates answer one question from a choice of five topic areas. There will be a choice of two questions for each topic area.

100 marks Externally assessed

25%

25%


Component 3: Advanced Portfolio

Component 4: Critical Perspectives

Written examination consisting of two questions 2 hours

Section A: Evaluation of production skills development

Section B: Contemporary media issues

Candidates work individually, or as a group, to produce

Option 1: Music Promotion Package: A promotion package

for the release of an album, to include a music video (major task), together with a website for a band

and a digipak for the album’s release (minor tasks).

Digital evidence of the process of their work and a creative critical

reflection

Part (a) will require candidates to focus on the discussion of their

own skills development on to one or two specific production

practices from: use of digital technology, creativity, research

and planning, using conventions from real media texts.

Part (b) will require candidates to select one of their own

productions and evaluate it in relation to a media concept from: genre, narrative, representation,

audience, media language.

Candidates answer one question from a choice of two:

Post-modern media:

• What are the different versions of post-modernism (historical period, style, theoretical approach)

• What are the arguments for and against understanding some forms of media as post-modern?

• How do post-modern media texts challenge traditional text-reader relations and the concept of representation?

• In what ways do media audiences and industries operate differently in a post modern world?

100 marks 50 marks 50 marks

Internally assessed Externally assessed

50% 50%


6.3 COMPONENT 3: ADVANCED PORTFOLIO 100 MARKS

This component is internally assessed coursework. Candidates produce a music video promotion package for the release of an album to include: a music video (major task), together with a website for the band and a digipak for the album’s release (minor tasks). They present evidence of the process of their work (research, planning and production) on an online blog. Candidates also reflect critically on their finished media product in a creative digital format of their choice, answering a series of prompt questions. All work involved in creating the portfolio, including process, finished product, and creative critical reflection, is put online for moderation purposes using a group and individual blog.

Students may work individually, or in a group of a maximum of three.

Assessment Objectives AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and when evaluating their own practical work.

AO3: Plan and construct media products using appropriate technical and creative skills.

AO4: Undertake and apply appropriate research.

Music video promotion package: individual and group blog Candidates produce a music video promotion package for the release of an album to include:

a music video (major task), together with a website for the band and a digipak for the album’s release (minor tasks).

You may work individually or as a group.

All images, text and music used in the task must be original, and produced by the student(s) or from an approved outside source. Sound should be predominantly original, though music taken from an acknowledged source may be used.

Students MUST have an individual blog and group blog which is started at the beginning of the project. The blog must contain a complete set of evidence from the preliminary tasks, research, planning, production elements, the finished product and the creative critical reflection.

Research titles and film openings and upload your findings to your individual blog. Create the following planning on your group blog clearly named by the student responsible for the planning: concept, treatment, storyboards, script, location scouting with images, production call sheets and permission forms, production meetings, production schedule, cast and crew list with images and a props and costumes list.


Audience feedback Throughout this process it is imperative you seek audience feedback through questionnaires, video diaries, surveys and filming during the editing process. All audience feedback and your own refinement/reflection must be uploaded to your group blog.

Creative critical reflection: individual blog Students must reflect upon their work using a digital format (director commentary, slideshow with voiceover, podcast, prezi or screencasts – a full list will be provided) individually.

Candidates may collaborate in the production responses. In their critical reflection, each candidate should give a clear understanding of their contribution to such collaboration to allow teachers to allocate an appropriate mark.

The following questions are compulsory:

1. How do your products use or challenge conventions and how does it represent social groups or issues?

2. How do the elements of your production work together to create a sense of ‘branding’?

3. How does your product engage with audiences and how would it be distributed as a real media text?

4. How did you integrate technologies – software, hardware and online – in this project?


Component 1: Assessment objectives and sources of evidence

Assessment objective

Description Sources of evidence

AO2Apply knowledge and understanding to show how meanings are created when analysing media products and when evaluating their own practical work

• An online blog which details the process of the candidate’s work (research, planning and production)

• A finished media package designed by the candidate

• The candidate’s creative critical reflection on their own finished media product

AO3 Plan and construct media products using appropriate technical and creative skills


• A finished media product designed by the candidate


AO4 Undertake and apply appropriate research


• A finished media package designed by the candidate



Markers must take close account of the following elements when applying the mark scheme below:

Component 3: AO2

Level 5 16-20The application of knowledge and understanding to show how meanings are created in media products is excellent, as demonstrated in the blog, in the finished product and in the creative critical reflection.

Level 4 12-15The application of knowledge and understanding to show how meanings are created in media products is competent, as demonstrated in the blog, in the finished product and in the creative critical reflection.

Level 3 8-11The application of knowledge and understanding to show how meanings are created in media products is apparent at a satisfactory level, as demonstrated in the blog, in the finished product and in the creative critical reflection.

Level 2 4-7The application of knowledge and understanding to show how meanings are created in media products is limited, as demonstrated in the blog, in the finished product and in the creative critical reflection.

Level 1 1-3The application of knowledge and understanding to show how meanings are created in media products is minimal, as demonstrated in the blog, in the finished product and in the creative critical reflection.

Level 0 0 There is no evidence of the application of knowledge and understanding.

Component 1: AO3

Level 5 48-60

The ability to plan a media products is excellent, with detailed evidence across video, print and web work. Decisions and revisions are detailed as part of the process, showing a clear journey of the production. The finished product shows clear evidence of being the outcome of this process. The sense of branding across the three products is excellent. There is evidence of excellence in the appropriate use of technology in making meaning apparent for the viewer. Digital creative tools are used to excellent effect in the creative critical reflection.

Level 4 36-47

The ability to plan a media products is competent, with evidence across video, print and web work. Decisions and revisions are evident as part of the process, showing the journey of the production. The finished product shows clear evidence of being the outcome of this process. There is competence in terms of a sense of branding across the three products. There is evidence of competence in the appropriate use of technology in making meaning apparent for the viewer. Digital creative tools are used to competently in the creative critical reflection.

Level 3 24-35

The ability to plan media products is satisfactory, with evidence across video, print and web work. There is some evidence of decisions as revisions as part of the process, indicating some sense of the journey of the production. The finished products show some evidence of being the outcome of this process. There is satisfactory sense of branding across the three products. There is satisfactory evidence of the appropriate use of technology in making meaning apparent for the viewer. Digital creative tools are used to satisfactory effect in the creative critical reflection.


Level 2 12-23

The ability to plan media products is limited; some areas of video, print and web work may be incomplete. There is limited evidence of decisions and revisions throughout the process, indicating a limited sense of the journey of production. The finished products show limited evidence of being the outcome of the process. There is little sense of branding across the three products. There is limited evidence of the appropriate use of technology in making meaning apparent for the viewer. Digital creative tools are used to limited effect in the creative critical reflection.

Level 1 1-11

The ability to plan media products is minimal; some areas of video, print and web work may be incomplete. There is minimal evidence of decisions and revisions throughout the process, barely indicating a sense of journey of the production. The finished products show minimal evidence of being the outcome of the process. A sense of branding across the three products is barely apparent. There is minimal evidence of the appropriate use of technology in making meaning apparent for the viewer. Digital creative tools are used to minimal effect in the creative critical reflection.

Level 0 0 There is no evidence of ability to plan a media products, and no evidence of use of technical or creative skills.

Component 1: AO3


Markers must take close account of the following elements when applying the mark scheme below:

For the music promotion package: evidence of research into music artists websites, branding, music videos, digipak design and website design should be clear.

BLOG TASKS

Component 1: Advanced Portfolio Use Wordpress. This blog is essential for your Advanced Portfolio coursework which comprises 50% of the overall grade for A Level Media Studies. Your blog will be a collection of all the evidence needed to award you a grade for your contribution to the thriller opening scene. Set up two blogs individually, one for Advanced Portfolio work and the other for homework tasks. In your group, set up one group blog.

Component AO4

Level 5 16-20

The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of other media texts, research into conventions, audience and institutional factors. The finished products also demonstrate the effectiveness of this research. Research informs the creative critical reflection to a high degree.

Level 4 12-15The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of other media texts, research into conventions, audience and institutional factors. The finished products also demonstrate this research. Research informs the creative critical reflection to a good degree.

Level 3 8-11

The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of other media texts, research into conventions, audience and institutional factors. The finished products also demonstrate some evidence of this research. Research informs the creative critical reflection to some degree.

Level 2 4-7

The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog with limited examples of other media texts, research into conventions, audience and institutional factors. The finished products also demonstrate limited evidence of this research. Research informs the creative critical reflection to only a limited degree.

Level 1 1-3

The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of other media texts, research into conventions, audience and institutional factors barely apparent. The finished products also demonstrate minimal evidence of this research. Research informs the creative critical reflection to only a minimal degree.

Level 0 0 There is no evidence of ability to undertake and apply appropriate research.

6.4 COMPONENT 4: CRITICAL PERSPECTIVES 100 MARKS

This is an externally assessed written component in two sections.

Section A: Evaluation of production skills development (50 marks)

In Section A, candidates describe and evaluate their skills development in their production work from Components 1 and 3.

Section B: Contemporary media issues (50 marks)

In Section B, candidates will be studying post modern media. They will be asked to demonstrate their understanding of a contemporary media issue through reference to a range of texts, institutions, audiences and debates.

The examination is two hours long. Candidates are required to answer two questions. The component is marked out of 100, with each question marked out of 50.

Assessment Objectives AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately.

AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and when evaluating their own practical work.

SECTION A: EVALUATION OF PRODUCTION SKILLS DEVELOPMENT (50 MARKS) Part A will required candidates to focus the discussion of their own skills development on to one or two specific production practices.

• Use of digital technology

• Creativity

• Research and planning

• Using conventions from real media texts

SECTION B: CONTEMPORARY MEDIA ISSUES (50 MARKS) Post-modern media:

One question is to be answered from a choice of two.

Candidates might explore combinations of: ways in which post-modern media relate to genre and narrative across two media, computer/video games, virtual worlds, augmented reality and new forms of representation, post-modern cinema, interactive media, social media and social networking, reality TV, music video, advertising, post-modern audience theories, aspects of globalisation, parody and pastiche in media texts, or a range of other applications of post-modern media theory.

• What are the different versions of post-modernism (historical period, style, theoretical approach) • What are the arguments for and against understanding some forms of media as post-modern? • How do post-modern media texts challenge traditional text-reader relations and the concept of

representation? • In what ways do media audiences and industries operate differently in a post modern world?

SUGGESTED READING AND RESOURCES LIST Art of the Title [blog] http://www.artofthetitle.com/

A Pocket Guide to Analyzing Films; Robert Spadoni; ISBN 9780520280700

Convergence Culture: where old and new media collide; Jenkins, H; ISBN: 9780814742952

Film Art: An introduction; Bordwell, D and Thompson K; ISBN; 9780073535104

Only the best short films: http://www.filmsshort.com/

Pete’s media blog: http://petesmediablog.blogspot.co.uk/

Postmodernism for Beginners; Powell,J; ISBN: 9781934389096

Roy Stafford’s world cinema blog: http://itpworld.wordpress.com/author/venicelion/

The Media Student’s Book; Branston, G and Stafford, R; ISBN: 9780415558426

The Net Delusion: How not to liberate the world; Morozov, E, ISBN: 9780141049571

Useful A Level Media Links: http://usefulalevelmedialinks.blogspot.co.uk/

Ways of Seeing; Berger, J.; ISBN: 9780141035796

SUGGESTED WATCHING - IN AND OUT OF CLASS MEDIA TEXT AIMS - IN AND OUT OF CLASS

Our Key Texts for Study:

Journalism

• Syria crisis

Music Video:

• TYGA “Stimulated” (2015) • Kanye West “Bound” and “Bound 2” (2013) • Robin Thicke “Blurred Lines” ft T.I., Pharrell Williams (2013) • Thicke Parody “Defined Lines” (Auckland Uni Blurred Lines Parody - 2013) • MIA (various music videos) • Lady GAGA “Born This Way” • Rhianna “We Found Love” (2011) • Iggy Azalea ft Charlie XCX “Fancy” (2014)

Computer Games

• Grand Theft Auto • Sims

TV

• Entourage (Season 1 and Season 4) • Black Mirror (Season 1 and 3 and Black Christmas special with John Hamm) • Unreal (Season 1) • Keeping up with the Kardashians (Season 10 and 11) • Making a Murderer (Netflix Documentary series) • House of Cards (Season 1) • The Simpsons (Season 25 - 27) • Family Guy (Season 13 and 14) • Glee (Season 3, Episode 5) • Modern Family (Season 1) • Community (Season 1 and 3) Specifically Season 3, Episode 9

Film

• Cabin in the Woods • The Congress • Midnight in Paris • Her • Suicide Room (2011)

• Grand Budapest Hotel • The Big Short • Ex-Machina • Django Unchained • The Final Girls (2015) • Final Girl • Cinderella • 21 Jump Street • 22 Jump Street • Straight Outta Compton

Internet

• Youtube • Facebook • Twitter • Instagram • iPhone and Android Aps

Graphic Novels

• All Star Superman • Flex Mentallo: Man of Muscle Mystery • Batman: Whatever Happened to the Caped Crusader?

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