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EVALUATION

QUESTION 4:

How did you use media technologies

in the construction and research,planning and evaluation stages?

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We used a l o t o f web techno l ogy to a i d our const ruct i on and research o f our f i na l A2 med i a

product , i t he l ped us d i s t i ngu i sh types o f genre and a l l ow us to chose our p r e fe r red cho i ce .

Yo u Tu be was a b i g a id in o ur c o ns t ruc t io n and r es ear c h , i t g ave u s un l i mi ted a c c es s to s t r eam

and watch f i l m t ra i l e rs o f a ny genre meani ng i t a i ded us i n ou r f i na l dec i s i on . We were ab l e to

watch and ana l yse such t ra i l e rs as We Need to Ta lk About Kev in and Amel ie . The use o f th i s

generated our cho i ce to p roduce a t ra i l e r on the genre Romant i c Comedy .

I t a l so const ru cted our p i ece fu r ther as i t gave us access to tu to r i a l s , such as f i na l cu t and

prezz i e . These rea l l y he l ped as our sk i l l s were deve l op i ng fu r th er i n techno l ogy . Not on l y d i d i ta i d us i n the p repar at i on but a l so once we had f i n i shed our t ra i l e r i t a l l owed us to d i s t r i bu te i t ,

th i s mean i ng we cou l d show i t to an aud i ence and rece i ve feedback . I t a l so meant we cou l d

embed i t i n to wordpress , and h ave an even eas i e r access .

The use o f be i ng ab l e to d i s t r i bu te i t on YouTube was rea l l y he l p fu l and our ta rge t au d i ence 18 -

25 s use the in te rnet and YouTube very o f ten .

CONSTRUCTION AND RESEARCH- WEB

TECHNOLOGY

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In the production of our media trailer we used a canon mini

DVSLR camera, this was really useful and excelled our

production much further. It allowed us to expand our shots,

quality of shots and effects. Such as being able to focus

manually, meaning we were capable to create a dazed ef fect

and add emotion to shots through the un-clear haze. Welearnt new techniques like depth of fie ld, we used this to show

distance and the feeling that the character is alone and lost.

The quality of filming was really clear and modified, it was

able to take in a lot of light and adjust well to its

surroundings. For example, changing and capturing the light

from the candle light we used. We also used a tripod to

impact the quality even further, it was really stable and

adaptable making the shots really steady and varied as we

could move it around to different heights and levels.

HARDWARE

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MINI DVSLR CANON CAMERA

HIGH QUALITY TRIPOD

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Developing our media technology from AS foundation por tfolio I Movie

to A2 advanced using Final Cut express was a giant leap for us that

excelled our skil ls tremendously. Allowing us to create a much higher

standard edit to our scenes and shots. It really pushed us technically

and to a higher standard.

Through Final Cut we were able to edit and cut clips to the exact

second meaning much more precise scenes. Also through the edit ing

we were able to improve our transit ions an d expand from straight cuts

to cross dissolves allowing us to show time progressing and char acters

coming together. It is a very advanced softwar e, we were also able to

adjust the sound at any point to make it quieter for the voices.

Final Cut as a sof tware is extremely organised and compatible, I was

able to view both un-edited clips and edited clips at the same time sideby side, I was able to constantly see the t imeline on which I was edit ing

on along with the music and dialogue.

I was able to create really high skilled scenes, for example cutting the

shots to make a spilt screen that shows two different things happening

at once. Creating a high quality scene.

SOFTWARE- FINAL CUT

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A big difference that took us by surprise was having to make ourown music in A2, which meant using a completely new softwarethat would challenge us highly.For this section we used Garage Band, somethi ng we had neverused before to make our music. This aided in the creati on of ourfinal trailer drastically as it allowed us to make music that fitted

perfectly to every scene in our production and through the use offinal cuts precise editi ng we were able to change it, dub it and fitit amazingly to the every scene.By creating our own music on garage band we were abl e to chosewhich instrument to use, for example when we wanted a musicchange to show the climax we changed the music from an up-beat guitar to a slow paced piano. The skill to chose our music,

pace and tempo allowed us to make smooth changes in scenesand show change in emotions throughout. We changed the musicthree times, each different songs and tempo. This created suchvariety in our trailer and made it feel li ke time was constantlychanging showing that the over -all film had more to offer.

SOFTWARE- GARAGE BAND

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For our ancillary part of our production making we needed to

take on entirely new tasks and complete new skills. We

needed to make a poster for our trailer and a magazine to

show distribution.

Firstly we needed to develop our skills of photography and

using cameras to create the correct images that suits to ourgenre and style of trailer. We used Adobe Elements Photoshop

to edit our images, again it was a new software to use and

entailed using new skills, such as composition of text, colour

and framing.

For the poster we downloaded and used a Penelope Anne textfor the title and quotes, then downloaded onto it a Credit

Block text to do the credits. We changed around composition

and added an old fash ioned layer to make it appear gritty and

add to our theme and location.

ADOBE ELEMENTS PHOTOSHOP

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For the magazine cover, we needed to appeal to a certain

audience that read the magazine Little White Lies. This is a

specific magazine with very different covers of films, each

cover is very unique and detailed to the style of film.

For our cover we used the issue of Kir sten Stewart anddecided to cartoon our image. To make it to the best ability,

entirely unique and specific to our style we used a Bamboo

Tablet that allowed us to draw on the picture and create a

cartoon appearance. This aga in was a completely new

software for me, and pushed my ancillary further as I was

showing new and creative skills. It fitted per fectly to the

image as the background was a graphitised wall, so the

cartoon matched per fectly and the drawing effected added to

the light hearted realism.

BAMBOO TABLET

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I also used paint to crop and add the

Little white lies logo and to composition it.

I used Photoshop to add the title of the

Film and composition it as well.

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To upload and dist ribute documents and power points of our

planning and evaluation onto our blogs we used such sites as

Scribd and slideshare. This was a really vital piece to our

production, it made accessibility to all our research and

planning extremely easy and then further construction. It gave us key presentation skills and made our blog vi sually

pleasing whilst showing our technical ability towards

illustration.

PLANNING AND EVALUATION

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Wordpress was fundamentally the key essential to our

production, everything we created, researched and planned went

straight onto our wordpress blogs to document. We showed our

journey throughout A2 through wordpress, it taught us valid skil ls

such as documenting every detail, laying out a key blog, making

it accessible and strai ght forward for a viewer. It also gave us the option to widely gain skills in new embedding

software, new web-technology and teaching us the convergence

from YouTube to wordpress.

Wordpress allowed us to track our progression and visualise I

creative abilities and strong points. It also became a vital place

for our audiences to learn about our film and then watch it . Allour planning and research went straight onto there and showed

us what we have done and then what we needed to do in an

organised form.

WEB TECHNOLOGY- WORDPRESS

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