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Evaluation media

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  • 1. Evaluation.By George Parkin.

2. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?My product uses the traditional codes and conventions of real media products rather thanchallenging the conventions. When it conducted my questionnaire to the public the strongestresponse I got was in favour of a particular issue of Vibe magazine, featuring Hip-Hop artistand rapper Eminem on the cover - which you can see on the following slide this issue itself wasparticularly conventional as you will see, therefore I chose to model my magazine after this issueof Vibe as it got such positive feedback when I processed the data from my questionnaire, witha staggering 80% selecting the Vibe title in response to the question: Finally, which of thesemusic magazines do you find the most appealing and if you had to purchase one with yourown money which would it be? you can see the options they had to chose from on thefollowing slide I found this response conclusive enough and I therefore decided to model myproduct around this issue of Vibe, using an proven and successful product as the basis for mineproved a wise decision as I was able to create a unique and individual piece but at the same timeobeying a format that has been shown to work in the real world and subsequently I was able touse Vibe to inspire my product as well as being able to tweak their design with my own personaltouches to create something that obeyed and used the traditional forms and conventions but alsoin parts developed them. 3. Similarities and Differences. On the following slide you will see the issue of Vibe magazine with famed artist Eminemfeaturing on the cover, this is the issue decidedto use for inspiration and as the basis for my product: there are both similarities anddifferences to be noted. 4. Similarities Similarities Main Cover LineCover Lines As you can presumably see there are numerous conventions I have implemented on my product which are present on the VibeAnother element that isissue, for example: I chose to style the left hand side of my page much the same as the Vibe front cover, I had already decided thatpresent on the Vibemy lead story was going to focus on a coming clean, comeback, confession-type which is why Vibe was such a perfect model tomagazine which Iwork from, I use the name of three drugs to really hook people in giving them each their individual line to really give impact, Idecided to work into my included a pull quote much the same as Vibe and to really create emphasis on the artist in question I used colour to my advantageproduct was the covermaking sure the name of my artist; Q.T. stood out much the same as Eminem does on the Vibe front cover. Instead of copyinglines and more the Vibe cover line word for word I tweaked it considerably instead of simply comes clean as it says on the Vibe magazine Ispecifically how theydecided to use the word Talks and then in a downwards fashion listed the words each on their own individual line (much the sameare presented foras how the drugs are presented) and as they happened beginning with the negatives; meltdowns, addiction eventually leading to theexample I decided to break up but finishing on the comeback element, New albums? I felt overall I had managed to rework an already success coverwork the smaller cover line into something unique to my product.lines around the mainSimilarities image rather than Colour Schemeoverlapping them as I Similarities - MastheadThe colour scheme waswanted people to besure that the left hand The Mastheads of both magazines something else I feltcover line was the lead are very similar partly due to the fact I worked well on thestory and that was the received a strong response in favour Vibe front cover and Ione that related to theof bright colours hence the red andtherefore carried itimage. I felt workingpartly due to the fact I felt the drop across onto mythe smaller and less shadow which enabled me to create product, although withimportant cover lines the black shadow across the top was some slightaround the image reallyvery effective when it came to creating inconsistencies but forgave emphasis to the the appropriate mood for mythe major part it is verymain story as well asmagazine, acting almost as if there aresimilar for example, Imaking the smaller storm clouds brewing overhead which I chose to have thecover lines easier to felt could serve as a metaphor for masthead red with theread as they flowedsome of the controversial stories Iovercast black shadoweasily around the page. planned to include (e.g. drugs, crime, and accompany thisI also followed how feuds) stories which I am sure have with a pale greyVibe coloured itsbeen featured both past and present in background much thecover lines and used magazines such as Vibe as well assame as Vibe andthis on my product for Hip-Hop magazines in general due to then have the coverexample it would use the fact artists associated with the lines and other generaldifferent colours togenre often find themselves mixed uptext in various differentmake certain wordsin crime. colours such as;stand out for exampleblacks, greys andin the bottom left hand whites. Much the samecorner the words; Theas Vibe.Roots are in red Differences making them stand out However, there may be many similarities between these two there are any number of differences, I will begin with some of the much smaller differences for example Vibefrom the rest of thehas no barcode, whereas mine does and the fact Vibe has no footer but my product does as I felt these were essential elements that were needed in order to create angrey text, I did a similarauthentic looking finished product. Some of the more noticeable differences include the main image, on the Vibe cover its a mid-shot that works well for showing thething; colouring facial expressions of the artist but it also manages to show body language well too. While on my product the image itself may not qualify as a long-shot quite yet it isDwayne DD in greyclearly showing much more of the artists physique (as you can see his torso, legs and feet) creating a specific emphasis on his clothing, stance and demeanour ratherand making that name than his facial expressions, also of significance is the fact my image is a high-angle shot differing further from its Vibe counterpart, I decided to use a high-angle becauselarger than Eli Asher, I felt it gave my magazine a certain edge, rather than using a traditional generic image (such as the Vibe image) which over time I feel have become overused and haveRoth & Gotti due to thetherefore lost impact, there was nothing I was specifically trying to connote through my high-angle shot I simply felt it worked, by placing his right leg further forward itfact he was the most gave the impression he was travelling or busy or perhaps climbing stairs, overall the readers are free to draw from the image what they please for example they could seeprominent and popularit as the artist it looking up to greater things as he has recently experienced drug and alcohol problems and that is what I plan to focus my double page spread on, so heartist out of the four.could therefore be lower down than the photographer because hes been through a recent slump both in his personal and professional life, but now he is starting to pull himself out of it and move onto greater things. 5. A BC DE16) Finally, which of these magazines do you find the mostappealing and if you had to purchase one with your own money which would it be?A BCHere you can see the see the question and 15% 0% 5%options the participants of my questionnaireD 0% had. You can also see the analysed data inpie-chart format, you can see clearly theywere in favour of the Vibe front cover withA it unanimously being declared mostBappealing and therefore that should explainCDthe reasoning behind me selecting it as aE basis for my product and the reason whymy product uses and develops codes andconventions rather than challenging them.E 80% 6. 2) How does your media product represent particular social groups?With my magazine being primarily focused on the Hip-Hop genre people are likely tostereotypically presume it will only focus on African-American males who bask themselves in thegangster image, however you would be wrong to assume this, as early on in my research periodI discovered this is not what the vast amount of my potential readership would want. It becameapparent the stereotypical Hip-Hop magazine with connotations of crime, drugs and misogynywould no longer satisfy the modern readership which is why I worked particularly hard to makesure I created something that both represented different social groups as well as appealing todifferent social groups.However, I didnt go into the production stage without an idea of who I was aiming my magazineat and who I was planning to represent (obviously one decided the other, because as soon as Idecided who it was going to be aimed it naturally had to represent a certain type of people inorder to appeal to this readership) I settled on the traditional target market of males aged fromtheir mid-teens to their early twenties, specifically 15-25 years. I chose this specific readershipbecause judging from my research they are the easiest to cater for, nevertheless as I havealready said I didnt want to exclude people. There of course was a target market but I neededto be appealing on some level to a range of people from different classes, social groups andbackgrounds. 7. 3) What kind of media institution might distribute your media product and why? The music industry is complex with hundreds of companies involved in different aspects of magazines; many individuals are involved at different stages in order to get the publications onto the shelves and into the hands of the readers. I have conducted some research into potential publishers both before I created my products and now, during the evaluation period and of course there are many media institutions that maybe an appropriate publisher for my product, during the initial research period I found one particular potential publisher, that was of Quincy Jones/David Salzman Entertainment who I discovered early on in the planning stage and wrote about in task 7, I even went as far to name Quincy Jones and his production company as perfect publishers for a product such as mine and although I stand by that, I also feel have completing more in depth research I have found a better fitting media institution that I feel would be the best all around for distributing my media product. The media institution I feel would be most appropriate distributor is Harris Publications; my reasoning behind coming to this conclusion is simple, Harris Publications is a well established American consumer-magazine publisher with over thirty five years experience in the publications industry has lead Harris Publications becoming one the most successful, experienced and accomplished publishers working in the industry today. A brief history of Harris Publications only proves that this is the kind of media institution that might distribute a media product such as mine; Harris Publications has a long history, being founded in 1977 by Stanley R. Harris who was an accomplished man in his own right even before Harris Publications humble beginnings back in the 1970s, having over twenty years experience prior to Harris Publications first starting out in the publications business as early as 1955 giving an incite as to why the company is as successful today as it was then as it was founded and backed by some influential publishers and expert industry insiders. Over thirty years later and Harris Publications has emerged into a leading publishers (on slide 13 you can see a list and photographs of their titles both past and present) with several successful magazines currently being published including many music magazines, specifically Hip-Hop related music magazines. I will go into further detail about these titles on subsequent slides. 8. 3) What kind of media institution might distribute your media product and why?ContinuedAs you can see from this slide, these are just some of the popular and successful titles Harris Publications areproud to include in their portfolio.Harris Publications has been involved with many different types of magazines over the years, some of which youcan see on the following slide. From automotive magazines including; 0-60, Celebrity & Lifestyle magazine;King, Firearms and weaponry; Guns & Weapons for Law Enforcement and Sports and Health; SLAMMagazine, its fair to say over the years judging by that short list alone Harriss previous and present works havebeen varied and theyve been sure to cater for all the main markets, despite their adventurous subject matter theyhave never lost their interest in the music industry and at one time or another have always been publishing somekind of music magazine like: Revolver and Guitar World which was in publication for well over twenty years butmore importantly in recent years theyre increasing involvement with the Hip-Hop genre is what first sparked myinterest in them as potential publishers. Two notable examples include; Scratch which was marketed under thetagline; The Blueprint of Hip-Hop and then of course there is perhaps the most popular of all: XXL which hasproven a hit with the readers ever since its first publication by Harris in 1997.Furthermore, its not Harris Publications past successes that lead me to believe they will make a suitable publisherfor my product, nor is it the fact they are one of the leading publishers in North America. What assumed me HarrisPublications would be the right people to distribute my product was something else entirely, of course theirsuccess and respect in the publishing field was undoubtedly a factor it was the fact they already had a strongrelationship with African American community, and over the years had built up a large distribution networkcreating products that catered directly for the African American male, such as King which is described as; amonthly mens magazine geared toward African American and urban audiences this clinched it for me, and thatswhen I decided Harris Publications deep routed connection with African Americans (my target audience) coupledwith their long history distributing Hip-Hop magazines I realised they were ideal. 9. Here you can see just some of thewide range of publications Harrisare involved in, I have includedvarious issues of Hip-Hopmagazine XXL because it isundoubtedly their best known title,however other music relatedpublications include: Scratch andGuitar World in addition to that Ihave included publications thatare not music related for exampleyou can see Guns & Weaponryfor Law Enforcement, basketballmagazine; SLAM and of coursemale lifestyle magazine: King.In recent years Harris Publicationshas expanded significantly andsome of these titles have beensold off in order to make way fornew titles for example magazinessuch as the automotive 0-60 onlycame into publication in 2007,meaning Harris is an everexpanding company alwayslooking for the next project, whichcould indeed be another Hip-Hopmagazine, such as mine, as thereis already a proven formula tothem that strikes a cord with thereader time after time, and a largereason Harris Publications hasenjoyed such success is their wisedecision to concentrate on Hip-Hop publications more so thanever. 10. 4) Who would the audience be for your media product?Of course as I have outlined in earlier questions my ideal target audience was males aged 15-25, this was myprimary audience and I tried to cater towards them as much as possible without excluding other potential readers.However, with target audiences, outlining mine as males in their teenage years was really only the tip of theiceberg, I decided on teenage males early on but later I had to consider several other elements such as; socialclass, ethnicity and psychographic profile.Obviously Hip-Hop is generically focused on the African American male, many of whom are from poor working-class backgrounds, deprived areas and have found themselves mixed up in crime and drugs, the artists livesmirror that of the listeners and that can often act as a form of escapism for working-class or unemployed peoplewho hope to get out of the ghetto as the artist who they were inspired by did, this was a distinction I felt Hip-Hophad from other genres of music something that made it unique, and the fact it plays a role in so many adolescentmales lives on their way to adulthood I felt it was important my product identified itself with that unique bondbetween artist and listener or in this case artist and reader that Hip-Hop music has built up over the years. So, asa result I primary target audience ended up as teenage and young adult male whilst my primary target audiencessocial class would most likely be working-class, and the ethnicity as I have already said already is AfricanAmerican males, mainly due to the fact black people, males especially have a long history and association withHip-Hop music that stems back to as early as 1970s New York, however this does not exclude other ethnicitiesas several white people are featured or mentioned in the magazine, an attempt at trying to diversify themagazines appeal to a different type of males, some of whom have exactly the same backgrounds as the AfricanAmericans although their white heritage from leave them alienated from a magazine that only features blackartists and vice versa so I was sure to include or mention a diverse range of people in my product in order createsomething that many could find satisfactory. In addition to that it is wise to acknowledge the fact that themagazine does not particularly lean towards the female demographic, the exclusion of women was not intentionhowever I did not spend much time catering towards females as I always had the mindset that this would be amagazine predominantly purchased by males, however I did not actively seek to discourage females frompurchasing or reading my magazine. 11. 4) Who would the audience be for your media product? ContinuedOriginally Hip-Hop was a niche audience when it first began during the 1970s appealing predominantly to young male loweconomic status African American and to a lesser extent Hispanic American. However since late 1990s Hip-Hop has becomesignificantly more mainstream to include a wider demographic, of a young, white, and more affluent people from variousdifferent cultures and backgrounds, especially with people across the Atlantic in the UK and other European countries.Originally the audience demographic would be drawn from deprived areas of cities in the UK specifically Detroit, Michigan andBronx, New York City where there were high levels of deprivation, unemployment, and a high crime rate and drug culture.Disposable income would be low and therefore money spent on expensive material goods would be minimal, however peoplewere able to enjoy and express themselves through Hip-Hop music specifically by the widespread availability of demo-tapes.Since the late 1990s the popularity of Hip-Hop has gained momentum resulting in a shift of the audience psychographicprofile including the ethnicity of those who listen to it. During the early years the audience for Hip-Hop music waspredominantly black, urban African American in the bands of C2 (skilled blue collar workers such as electricians, plumbers andcarpenters) D (semi and unskilled manual such as drivers, post sorters) and E (the unemployed). However in recent years theaudience has broadened to include the band of C1 (white collar, junior management, bank clerks and nurses). This group hasmore disposable income and as a result they are able to spent large amounts of money on the music and products associatedwith the music including clothing lines therefore it has become more commercialised and more mainstreamed which has lead tomore and more companies cashing in on this lucrative market. The emergence of stars such as Eminem, 50-Cent and Jay-Zduring the last decade has opened up global markets leading them to become the figureheads of the genre and thepersonalities behind the music. The celebrity culture surrounding these artists has lead to them amassing a vast personalfortune which has influenced the audiences aspirations, which links into the Get rich or die tryin mentality.The middle classes increasing association with Hip-Hop can arguably be seen as both bad and good. When Hip-Hopemerged it front itself at the forefront of controversial issues. In places like Detroit, Michigan during the decline of theautomotive industry Hip-Hop surfaced through the cracks at a difficult time when a revival of the area was yet to begin andracial tension, drugs, crime were climbing and Hip-Hop was also a backdrop to problematic times in California, specifically LosAngeles during this time when African-American and Hispanic-American males image became tainted during racial and civilunrest, examples include the 1992 South Central Riots, The Rampart Scandal and the United States Crack Epidemic allhindered the birth of Hip-Hop as the corruption and crime surrounding these events often lead back to deprived areas whichwere dominated by African-Americans who were normally avid listeners of Hip-Hop music. 12. 4) Who would the audience be for your media product?ContinuedThe result of this was for many years, decades even Hip-Hop was largely ignored as a genre because of peoplesprejudices and the assumption that those involved with it had criminal ties. The problems it encountered in theearly years undoubtedly limited its commercial success, however as it has become more and more accepted bymainstream audience and a broader demographic case in point, the middle classes some of what it meant as agenre has been forgotten, originally these were disadvantaged and underprivileged people rapping about familyproblems, racial tensions and cultural deprivation but as the genre was exploited by corporate business thatmessage was arguably loss in favour of financial gain leaving some listeners morally bankrupt.So overall in the early years the advantage of Hip-Hop not having to conform to industry standard meant itappealed to the urban working classes, however as it has come a worldwide phenomenon the inaccessibly natureof the genre especially by Caucasians is now gone and it truly is music for the masses, even if some of theoriginal anti-authoritarian undertones and explicit lyrics are a thing of the past.As of today to try and define the Hip-Hop genres audiences as one particular group would be a understatementas it is something that can be enjoyed by all. However Hip-Hop listeners can be characterized on some level,they are often seen as Aspirers. Aspirers are seeking to improvement themselves. They tend to definethemselves by high status brand names which they own and consume, absorbing the ideologies of the productsas their own and believing that their status is established by this conspicuous consumption the Aspirer can beconsidered a modern day Hip-Hop fan as the high status brand name they own and consume link into thecommercialised side of the Hip-Hip genre something that is a much more recent development only havinghappened in the last decade or so. Not only does being an Aspirer link into the fact many Hip-Hop fans chose itas a way of life not just as a music preference, draping themselves in clothes the artists wear and jewellery orbling for the desired image but it also links into how some of the morals of Hip-Hop have been lost by itscommercialisation for example many of the people who are interested in the genre today in fact no nothing of thedeprived upbringings, gang culture and loss many of the Hip-Hop artists speak of in their lyrics, they have noway of buying into the cultural other than materially and aesthetically, through the purchase of expensive clothesand other memorabilia. Again, generally speaking Hip-Hop fans of modern times can be considered TribeWired; digital, free-spirited, creative young singles. This is reasonably self explanatory and expected given thenature of the music and many of the listeners backgrounds. 13. 5) How did you attract/address your audience?Attracting your audience and addressing them is difficult task, you need to have created a product that standsout on the shelf successfully, drawing and hooking the potential readership in, attracting the reader is the simplepart, you can do this with bright bold colours and a chaotic presentation style including large fonts, exclamationpoints and various eye-catching cover lines however, this may work well at hooking the reader in it does notalways ensure that they will remain hooked as the chaotic styling that first attracted them is likely to put themoff when actually get down to the business of reading articles as the magazine may come across as very inyour face. Indeed it is a complex task in order to create something that is both eye-catching in the beginning butsoon becomes something that is subtle, easy on the eye and easy to pick up and read at a glance from there onout, fortunately early on in my planning and research period I chose to ask the right questions during thequestionnaire and focus group tasks and therefore as a result I had the valuable feedback I needed in order tocreate something that attracted in as many readers as possible but after they were hooked treated them ashuman being and addressed them as if they were too.Although I clearly asked the right questions the response I received was sometimes not entirely helpful, Ireferred back to the question I asked during my focus group for an impartial view; What type of language doyou expect in a music magazine, formal or informal, direct or indirect? This question which I put to myfocus group was the most similar to this question that I am answering now. Even though I did not get aconclusive response from those involved in the focus group on the whole the response was in favour of amagazine being informal but direct, basically it should address you directly singling you out as an individual butat the same time it should also use informal language, so it speaks to you calmly and pleasantly so you feel as ifyou are talking to a friend rather than reading a magazine that may often be speaking factually. Even if I hadntconducted this research I would of worked of this assumption all along as you can see above I felt it wasimportant that a magazine caught your attention early on then spoke to you as an intelligent human being whenyou began reading in depth articles to avoid the reader feeling patronised and alienated. 14. 5) How did you attract/address your audience?ContinuedOnce I was aware of how I needed to attract/address my audience I began modelling my product around this, Iwas quick to ensure that my front cover was bold and eye-catching hence the use of bold colour including thecolour red which contrasted well against the pale backgrounds helping elements like the masthead stand outeven further, however once I decided to use the bright and bold colours I was ensure to limit myself, I wanted to Icreated a product that was friendly to look at and easy on the eye I didnt want to go overboard and I felt the boldcolours would be enough to ensure it would be a product that stood out on the shelf therefore there was no needto have a chaotic front cover so I tried to keep it as clear and ordered as possible, sticking to this theory when Icreated my Double Page Spread I made sure it had a relaxed tone and addressed the reader directly, so on thefirst half of the double page I included various images so the double page didnt seem to dominated by text andthe reader was free to enjoy the images, I included small snippets of text around the image on the first of thedouble page, for example I featured a pull-quote this addressed the reader directly and began to get themintrigued and involved with the article gradually. On the second half of the double page is where I wrote thearticle, the article is reasonably long so in order to keep the reader focused I decided to present the article in aquestion and answer format, this involved the reader more so than a regular article with quotes as they weregetting direct responses from the artist they were interested to find out about. The article was direct, as the artistwas speaking directly to the reader however as it was straight from the artists mouth meant it was an extremelycasual conversation between the interviewer and interviewee this fluid style that was created by the gentle backand forth banter between the two people in the article meant you could stop reading at the end of a question andpick it back up very easily, reading it in small segments rather than a traditional article were you either have toread it all in one go or keep marking the point you are up to, the question and answer format allows you to stop atthe end of a question and come back later. The informal nature of the speech in the article teamed with the factthe article was speaking very directly meant I had met the winning criteria and managed to create something thatwas eye-catching at first glance (the front cover) but in depth and engaging where it mattered (the Double PageSpread and its article). 15. 6) What have you learnt about technologies from the process of constructing this product?For creating my products I used the college computers, that is where I completed all of design and construction of my cover, contents and double page spread. My products were constructed on Adobe Photoshop CS3 and Adobe InDesign CS3. I completed my front cover on Photoshop, whilst I did the latter two, the contents page and double page spread on InDesign. The various computers I used and these two primary programmes was the majority of the technology I used.However I did use various other programmes during the planning and research stage notably Microsoft Office Word 2003 and Microsoft Office PowerPoint 2003 and of course the Internet extensively for researching the magazine industry and completing other tasks in the planning and research booklet.In addition to that I used other technologies including two different types of digital camera and of course I used my memory stick which was essential in transporting work home and transferring work Id done on college computers to my own computer at home to be completed or improved. 16. Adobe Photoshop CS3Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated.In the several slides following this you will see how I constructed my products and what I learnt about thetechnologies during the design process.I learnt how to perform various different procedures during the long process of using my planning and research toconstruct a professionally looking magazine front cover, contents page and double page spread that were bothaesthetically pleasing all well as successfully functioning products that obeyed the codes and conventions ofmusic magazines.In the various slide following I have given in depth and detailed explanations regarding how I performednumerous tasks. All of my explanations contain step by step instructions regarding how to perform certain tasks,all of these explanations contain screen prints as well as small snippets of text explaining what is happening in thevarious screen prints that are featured throughout this question. 17. Creating a Background on Photoshop. To the right you will be able to see a screen print of thetoolbar that I mentioned when I was talking about the previous screen shot, this is an enlarged version of the toolbar and you can clearly see I have pressed theRectangle Tool down thus enabling me to create ashape large enough to cover the entire background of the A4 page Once you have created the large rectangle acrossyour page having the choice of whether you cover it partially or fully depending on your preference, in mycase I have decided to covered the entire background in one block colour, once you have drawn the outlineacross your page you are able to change the colour. In my case I went for a pale grey as the background formy front cover. When you first open Adobe Photoshop you will go through some basicprocedures which will include selecting what sized paper you would like,obviously I have selected A4, and once I did this, this is the screen you will begreeted byThe icon on the tool bar the arrow is pointing to is the button you need to use inorder to create a background. 18. Creating a Masthead on Photoshop.To the left, you will be able to again see anenlarged Photoshop toolbar, this time a button with a large T on it has been selected, as it is clearly marked T for Text, as you select this tool for writing, in this case writing your Masthead.Above you can see a screen shot of a tool bar, this tool bar appears at the top ofPhotoshop and you can use it for generally adjusting the text, for example the size and the font type.Once you have selected the text tool you simple draw your text box and begin typing inmy case I wrote my Masthead: Example however text does not usually appear as yousee here, I will go onto show you what I did in order to achieve my desired Masthead This menu is were you can tweak the Gradient Overlay you achieve your desired effect, in my case I chose black and red byHowever, the font and its size are only the tip of themixing them together it forms the shadow effect, however when iceberg when it comes to creating a Masthead. To using a Gradient Overlay you are not limited to just creating agenerate the effect I have here, with the large black shadow. There are various other things you can do and variousshadow on top of my masthead and the piercing red atcolours to chose from, furthermore the mixture between my two the bottom you need to use the effects tool, this is acolours is between much fifty percent black and fifty percent red button labelled fx, it can be found in the bottom right however this can be altered too so the mixture makes one colour corner of your page. You can see I have clicked on itclearer and more dominant.although it is mostly covered by the sub-menu that has appeared from clicking itOnce you are happy with the colours you have chosen and how you have blended them together clock OK and it will apply your The name of the effect I have on my Masthead is knowneffect to your writing and that is how I achieved my Exampleas a Gradient Overlay one you click it you will be Masthead.greeted by a new menu which you can see in the farright 19. Creating a Header & Footer on Photoshop. Using the same method to type the text that I describedearlier I wrote the Header and Footer for my magazine frontcover, all I did was change the font size, type and colour apart from one fundamental difference I used a new kind ofeffect which differed from the Gradient Overlay I used whencreating the Masthead. The Stroke effect allows you create an outline around your text, as you can see on the Header and Footer, both of which have a small black outline. There an adjustable bar which you can move up anddown in order to control the thickness, mine is of course only verythin however you can make the outline particularly thick.Once you have written your desired text, changed the fonts, colours and got the text looking as you want it to you can addthe effect you consider necessary, once again visit the bottom right hand corner of the page and click on the fx, theprocedure used for putting on a Gradient Overlay, but insteadyou click Stroke you then will be met by a menu similar to the one relating to the Gradient Overlay Once you are content with the thickness you may click OK this will apply the Stroke effect, and you will be able to visibly see a outline of your desired thickness around the specific piece of text in my case the Header and Footer. Once its done you can clearlysee how much it helps the text stand out off the page. 20. Placing an image in Photoshop.Bringing an image from the internet into Photoshop and then placing it onto your front page product is perhaps one of the easiest takes to perform in PhotoshopFirst of all you must click on File and go to Place once you clicked on that you will see a menu which will look like the onebelowOnce the image has been placed in Photoshop it will ask you to confirm it, in case you have chosenthe wrong you can click; Dont Place however ifyou are happy with how it looks click Place and you will be able to resize it and move it around the page until you are happy with it.Here you can clearly see the image I have placedinto Photoshop and onto the front cover of mymagazine, it is a barcode, I resized the image and moved it to its designated location on the page.This simple procedure is essential in being able to create a successful media product. You will need to go into the folder which has the image youwant to place into Photoshop. As you can clearly see I am inmy folder where I keep my various images (in this case it is aimage saved from the internet into my area on my computer) all I have to do is click the one I want and click Place. 21. Once you click on Extract this is the Extracting an image in Photoshop. screen you will be met by, as you can see I have already cut around the image very intricately. To give an impression ofHaving just explained how to place an image into Photoshop inwhat I had to do to the previous slide its naturally expected that the image itself willachieve this you cancome with itself background, whether you want it or not. In my see the beginning ofcase I wanted to extract the image which meant cutting it out from yet another greenits backgroundoutline on the left side of the image, I am doing this to improve edge of the image to give it an even and smooth finish to it, once you have done this and you are happy with the finish on the image you can click OK and go back to the front page with the extracted image. To the right you will now be able to see in full view the now extracted image back in its rightful place on the front page of my product. This method of extracting the image from its background mayHaving placed the image in its normal form ontobe tiresome and time-my front cover I then went to Filter and clicked consuming however I feel outon Extract this is the tool you use for extracting of all the different methods ofthe image from its background, it will changedoing it both within Photoshop your screen entirely taking you away from yourand in other programmesfront cover and leading you onto a new windowoverall produces the cleaneststill within Photoshop.and sharpest edges to the image. However it does depend on your level of intricacy and time spent. 22. Creating Cover Lines in Photoshop. Part 1.I felt the creating of Cover Lines on my front cover wasparticularly important therefore I decided to separatethis into two different sections.In part one I wanted to discuss how I created the wordQ.T. which was part of my main Cover Line to beidentical to my Masthead, it was far more difficult thana simple copy and paste, I had to locate the identicalcolours, get the size and font type right as well asgetting the Gradient Overlay correct.However I think I have successfully done this and as aresult have created a consistency between theMasthead and Cover Lines.I wanted to deal with this element of the Cover Linesseparately because the rest of Cover Lines areregular text so to speak, with just a Stroke effect onthem something which I have already talked abouthowever I have not talked about this so I felt it neededto be acknowledged as another piece of intricatedesign that adds to the overall feel of my magazine. 23. Creating Cover Lines in Photoshop.Part 2. The Cover Lines are the last thing I amHaving already spoke about going to summarise about regarding effects, specifically Gradient what I learnt during this stage. Overlay and Stroke there islittle to say however I did Looking at my product now you maydecide to include the screen think I have skipped ahead and addedshot explaining the Stroke on many more features withouteffect again in case anyone explaining what I did or how I learnt tohad forgotten the explanation I do it, however this is not true, simplypreviously gave. all I have done is add in the Cover Lines and they are also one of the All in all the majority of things I easiest elements of my magazine frontam speaking about here I have cover to create. already provided anexplanation for earlier on in There is little need to provide an inthis question. depth series of screen prints and explanations when everything creating the Cover Lines involves I have already talked about, for example the various sizes of text, the different colours used, mainly the mixture of white and grey. Overall the most difficult part of the Cover Lines (excluding the Q.T. designed to look identical to the Masthead) was simply applying a Stroke effect to much of the writing.Finally, in addition to the Cover Lines there are several other small details which Iadded in along with them during this stage including: the price, the website, the dateand the line: Like us on facebook and follow us on twitter. These were much smallerinsignificant details and involved doing little more than drawing a text box and writing afew words, they have no extravagant colours, fonts or effects on them. 24. Abobe InDesign CS3Adobe InDesign is a software application produced by Adobe Systems.In the several slides following this you will see how I constructed my products and what I learnt about thetechnologies during the design process.I learnt how to perform various different procedures during the long process of using my planning and research toconstruct a professionally looking magazine front cover, contents page and double page spread that were bothaesthetically pleasing all well as successfully functioning products that obeyed the codes and conventions ofmusic magazines.In the various slide following I have given in depth and detailed explanations regarding how I performednumerous tasks. All of my explanations contain step by step instructions regarding how to perform certain tasks,all of these explanations contain screen prints as well as small snippets of text explaining what is happening in thevarious screen prints that are featured throughout this question. 25. Placing an Image in InDesign. Part 1.Placing an image in InDesign is a reasonably easy task however I have madenumerous altercations to my image to attain my desired effect meaning the task itselfbecome considerably more complicatedThe first stage ofimporting animage involvesgoing up to theleft hand corner ofthe InDesigndocument andselecting Fileand then youscroll down toPlace once youclick Place youwill be greeted bya new menuwhich I havescreen printedand you can seeit to the right. As you can see when you first open up InDesign and select the type of page you want this is what you will see, in my case it is a blank double page spread.From this menu is where you select the image you want toappear on InDesign and then click Open which will place theimage from your folder onto your document 26. Placing an Image in InDesign. Part 2.As you can see I have now placed the image into InDesign and onto my Double Page Spread, however you maynotice I have already edited the picture adding an effect and resizing the image so it fits half of my double pagespread, acting as a background almost. I will go onto explain how I achieve the effect on the image in the following slide however regarding resizing the image you simple click on the image which makes the transforming controls appear you then simply transform the size until you are happy with the size of the image and the portion of the page it covers. Once the image has been resized you will need to make it correctly fit the frame so it does not appear distorted or any elements of it are cut off, the various button shown in the screen print to the left are the button you need to use to make sure the image fits and is not distorted or stretched. 27. Placing an Image in InDesign. Part 3. Smart Filters.The final adjustment I made to my image was adding on the effect I spoke about earlier unlike theprevious adjustments adding an effect of this nature can be complex procedure however if youunderstand how the tool works it becomes very simple.In this screen to theleft, you can see thesame menu,however I am usingmy cursor to hoverover the FilterGallery if you wantto experiment withvarious differenteffects this is the toolyou use as you cansee in the screenprint on the followingslide.In the screen print above you can see I have selected Filter and I have been greeted by themenu you see above, you can see the list of the various different effects including: Artistic,Blur and Brush Strokes there is sub-menu that comes of these in the screen print you can seethe sub-menu of Artistic contains the effect Fresco this is the effect that I used on myimage. 28. Placing an Image in InDesign. Part 4.Smart Filters Continued.Once you have clicked on the filter gallery this is the screen you will be met with, in the top right hand corner there are variouscollapsible menus all of these can be opened up and you can preview various different effects here you can see the Frescoeffect is applied and if I like the look of it all I have to do is press OK and the effect will be present on my image. 29. Placing an Image in InDesign. Part 5.Smart Filters Continued.I decided to include one final slide just to empathise the difference between the before and after images. Obviously to the left is the original image whilst the image to theright is the one with the Fresco effect, as you can see there is a dramatic change, as you can more than likely see many things change once the effect is added, thecolour becomes more grainy, the bars he is sitting on appear to be almost chrome and areas of the photograph that are in shadow become considerably darker, you willnotice this especially in the top right hand corner of the photo where the dark window frames and lack of light from the overhanging roof gives the photo and eerie gothiclike look whilst the areas that are in natural light are brought about more so by the effect for example some of the brickwork appears brighter and cleaner as does his faceas it almost gives the impression he is looking off into the bright horizon and leaving the darkness behind him, this serves as a metaphor for Q.T. and his life as thesubject of my double page spread is an artist overcoming his dark past (Drug and Alcohol abuse) and resurrecting his career 30. Creating a Background on InDesign.To the left you can see a enlarged screen print of the InDesign toolbar.The arrow is pointing to the tool you will need to use in order to create abackground, select this tool and in the following screen print you will seewhat you need to do with this tool in order to create a backgroundHere you can see I have selected the tool and amusing it to draw an outline I screen printed it as I wasstill using the tool therefore you can see I have onlypartially drawn the box, as I want to cover the wholeright hand side of my page. When you are using thistool you are free to make whatever sized shape youplease Naturally you will realise once I had drawn the box it didnt naturally change to the colour I desired, to change the colour I selected the box itself and clicked on Swatches which can be found on the right hand side of the page. Once you have accessed the Swatches you will have various different colours available to chose from. Although it may be difficult to see due to the light nature of the colour but I have in fact drawn the box across my entire right page and then coloured it in. you will notice now that it is a pale grey colour as opposed to the standard white it was before. 31. Placing an Article in InDesign.Placing an article, which I hadalready typed up in word is oneof the far more easier tasksinvolved in constructing adouble page spread. Eventhough I placed this article inInDesign rather than Photoshopthe way in which you do it isvery similar and also verysimple.To the left you can see I haveselected file and then gonedown to place as you can seeit is very similar to placing itemsin Photoshop you select whatit is you want to place in thiscase the article for my DoublePage Spread and then yousimply place it onto the pageand you are free to resize thetext, change colours, fonts,make parts bold, italic and evenmore complicated procedureslike text rapping which involvesIn the screen print above you can see my article once it has been placed into InDesignmaking the text flow aroundimages. 32. Writing text in InDesign. Writing text in InDesign is very simple andstraightforward as it is in almost allprogrammes, to the left you can clearly seean enlarged tool bar from InDesign whichitself is very similar to that of Photoshop; they both have the same icon for text alarge T, this button needs to be selected in order to draw a text box and then beginwritingHere you can quite clearly see I have been able to write the date, websiteand the title for my article using the text tool, the title of article differs from the rest as the title was written in InDesign and the article itself was written in Microsoft Word I have screen printed the tool bar, you can use the tool bar for various different things including changing the front size and changing the front itself, for example when it wrote the title of the article I wrote it in a standard format however whilst writing the date and website for the magazine I used the bold function. 33. Creating a Rectangle in InDesign.To the left you can see an enlarged version ofAdobe InDesign tool, below you can see abutton is selected this is the Rectangle Tool,you will need to use this tool in order tosuccessfully create a coloured rectangleshape on InDesign. Once you have selected the Rectangle tool all you need to do is click down and drag the box until it reaches the size you desire. In the screen print above you can see I have drawn the rectangle and its grid is visible the small squares in the corner can be clicked on and used to change the size of the rectangle. You can simply click on the box itself to adjust its place on the document, in my case I chose to have it in the top half of my double page. Furthermore you can change the colour of the rectangle by using the Swatches. In addition to that you may notice that my rectangle is slanted, to achieve this effect you need to select the tool that you can see in the screen print below.Once this tool is enabled you can click down on the rectangleand rotate it to various different angles, in my case I chose itto be partially slanted so part of the box disappears of thedouble page itself. 34. Colouring a Rectangle in InDesign. I mentioned in the previous slide that you use Swatches to change the colour of the rectangles, I will now elaborate upon this: above you can see I have created various other rectangles, one is black whilst the other two are white in colour, you can see I have selected the Swatches in the top right hand corner of the screen print, below you can see a clearer screen print of what I am doingYou can clearly see an enlarged screen print of the Swatches, using the Swatches you can change thecolour of the Rectangles to almost any colour that may want. 35. The Final Product in InDesign.To the right you will be ableto see a screen print of myfinished product you willnotice some elements of itmay have changed which Ihave not directly explainedhowever I have alreadyexplained them previously forexample the much smallerimage in the bottom right ofthe double page I did notexplain how I brought thatimage into my double pagespecifically however I havealready explained theprocedures regarding placingan image extensively insteadusing the main image as theexample. This is the samestory with many of therectangle shapes and texthowever nothing new ispresent on the double pagethat I havent alreadyexplained in depth how toperform in InDesign, exceptfor two fundamentalelements: the large lettersQ.T. belonging to the title ofthe article and the mastheadexample in fact there is littleto explain here as I havealready explained how tocreate these elements inPhotoshop and they aresimply transferred over intoInDesign to make sure theywere identical to those usedon the front cover andcontents page. 36. The Contents Page in InDesign.To the left you can see a finished copy of my Music MagazinesContents Page.Due to the fact that two of my products; the Double Page Spread andthis, the Contents Page are created in the same programme. That ofAbobe InDesign CS3.As a result of this in response to question six of the evaluation: Whathave you learnt about the technologies from the process ofconstructing this product? I dealt with the three products separately,obviously the Front Cover of my Music Magazine was designed inPhotoshop therefore I required a different type of evaluation with totallydifferent screen prints from the ones that I took during the evaluationof my Double Page Spread which is on InDesign however becauseboth the Double Page Spread and the Contents Page have beenproduced on the same page it renders almost everything I was goingto say about what I learnt during the construction process of theContents Page irrelevant. Due to the fact I would just be repeatingmyself as I have already provided an in depth explanation of what Ilearnt on InDesign and there would be no point me explaining how tofor example place an image or draw a text box. Furthermore there isno piece of technology that I used within my contents page that I didnot use in my Double Page Spread, in fact the Double Page Spread isin fact much more complex, using techniques I did not utilize in mycontents page for example Smart Filters.However upon viewing my contents page if you do have any queriesinto how a certain element of it was constructed please consult theInDesign construction of the Double Page Spread. 37. 7) Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product?Since my preliminary task I have learnt an enormous amount. Ive have learnt any number of things at variousstaging, throughout the research period I learned many things, for one the research and planning was far more indepth and detailed than anything we had experienced during the preliminary task so I picked up many differentskills throughout that period some of which build upon what I already knew. For example during the research andplanning stage everything we did was as I have said far more in depth, even if we were repeating similar tasks tothe what we had done during the preliminary stage it wasnt repetitive as everything we had learnt then becamevital during the planning, research and construction of these products.To name a few things I learnt during the research and planning period is a simple task, I felt especially I gained agreat incite into the magazine industry and during task four (IPC questions) in particular I picked up a lot ofinteresting information about publishers, what role they play and the history of many magazines that remain onour shelves today. I learnt to put together a professional looking questionnaire, participated in a focus group andanalysed all my research and findings through a variety of different methods including pie-charts, percentagesand simple writing a explanation.Not only was there a steep learning curve during this task in comparison to the preliminary task but there was alsoa huge leap forward in terms of creating the product, what we created during this task far surpasses anything Iwould have been able to-do when the course first began, clearly indicating what I have learnt in the progressionfrom preliminary to the full product has been vast.On the following slide you can see how my finished preliminary products vary from the finished products relatingto this task, and how and where I learned from my mistakes on the preliminary task eventually used thesemistakes to my advantage thus being able to improve the final products on this task. 38. Of course the stark differences between the two front covers should highlight just how much I have learnt since completing the preliminary task and undertakingthis piece subsequent piece of coursework, I will now go on to highlight some of the main similarities, differences and what I learnt, changed and improvedbetween the two products.One mistake I felt Imade during thepreliminary task was After completinghow I laid out the topThe Preliminary Product.The Finished Product.the preliminaryhalf of my page, task not only wasespecially the a bettermasthead. I feel the experienced inarea which is a large Despite the fact it seems I was only grasping what ablock of grey inable to improve or rework elements real magazinehindsight is far to from my preliminary products on my looked like, but bythick, it almost steals second set of products due to thethe time I finished Ifocus from the main extra experience and knowledge I had acquiredimage, there is not had gained after completing themany of the skills Ienough text on thepreliminary task, however this is notneeded to creategrey background and true and many of the basic ideas something moretherefore it appearsbehind my preliminary task I carried altogether morefar to blockedover as they were all essentialrealistic, fortogether with not conventions needed to creating a example on theenough text breakingsuccessful magazine that had preliminary taskup the very worked well on my preliminary task the originalunforgiving colourand as a result I was sure to includebackground of thescheme, this was an them in my next product. Which isimage remainselement I was surewhy the basic layout and look is and this is not anot to recreate onsimilar in many aspects, for example:particularsubsequent frontthe barcode and footer are just twoproblems as somecover I created,elements that are almost identical magazines chooseinstead of the block of and carried straight across betweento remove thecolour I opted for athe two products and of course somebackground of themasthead and header of the less noticeable elements such image and othersthat stood alone with as the fact I continued with an imagedont however I feltno block of colourof a single person rather than a to achieve thebehind it, I steeredmaster shot. overall effect Iaway from dark wanted I neededcolours, like the grey I to remove theused in theoriginalpreliminary task and background and Another mistake I learnt from and managed to improve once I brought this convention over onto the second set of products was how I useddecided instead to place the image of my cover lines, I felt there was some fundamental problems with the cover lines on the preliminary product, one major problem was the fact Ifavour much lightermy artist on one of designed them to be too long, which meant due to limited space I could only include a small number of them. In addition to that the detailedand paler colours, thismy choice this is nature of them limited their impact as they were far to in depth and not nearly clear enough to read at a glance, I obviously needed to havehelped the mastheadan example of how cover lines on my second front cover so I totally changed how I used them, on my Example front cover, for example I decided againststand out and askills I learnt formatting them as I did in the preliminary task, as they almost appeared in paragraph form, I decided to make them much smaller and justsimple black outline during the focus on a few key words, on the preliminary task all the words were the same font, size, colour etc. I decided against this also, introducingaround the headerpreliminary task different front sizes and colours to really emphasis specific words, I even went as far as using the same colours and font for the words Q.T.was enough to make aided me once I as the masthead, so it would really draw in the reader as I felt this was important to create focus on my main cover line, something which myit clear and eye-progressed onto preliminary task lacked as there was no lead cover line, so to speak they were all presented in the same manner and as a result of that somecatching without the making my next of the potential impact of having a main or most important cover line was lost, something I decided to rectify when it came to creating myneed for dark colours. product. Example front cover. 39. Again, I will be providing an explanation as to what I feel I have learnt from the preliminary task and how I have implemented what Ihave learnt into the finished music magazineContinuing with the theme ofcreating something a moreThe similarities between theprofessional piece I improved Another element I was able tocollege magazine and the musicupon the colour schemework on from the preliminary taskmagazine contents pages I feelearly on during the design of was the general use of images, onare much stronger than that ofmy college magazine I the preliminary task contents pagethe similarities between the twothought it necessary to onlyI included three images one was afront covers I previously using very sharp contrastingvoucher for a free Costa Coffeecompared, despite the overall The Preliminary Productcolours as I felt otherwise itThe Finished Product. whilst the other two were meant tolook being the same the would be too understatedcreate a contrast between the twoExample contents page isand people would not take main elements of college life, theclearly just a refined and more note of it, but when it camesocialising and the learning,polished improvement on the to designing the musichowever when it came to creatingcollege magazine, for example magazine I went against thismy Example contents page I felt Ithe general layout of the theory as our research hadcould improve upon this, I decidedfeatures is improved, in thebeen much more in depth onagainst including multiple imagescollege magazine it is separatedthis piece of coursework than and instead made the contentsinto sport, film and education a the preliminary task Ipage focus on the features of thewell thought out way of dividingdiscovered I was right in the magazine in writing rather thanthe page using the items in the fact people liked bold, brightusing pictures to representfooter on the front page as and eye-catching coloursfeatures in the magazine becausenames to separate out the however I also found outI realised if people were interestedvarious features of this particular they like the understated enough to reach the contents pageissue, however due to mynature and subtle colours theres obviously something theyinexperience in using the used in many magazines as are interested in therefore there isprogrammes I wasnt able to they felt if the magazine was no need to bombard them withclearly outline around each box to bold or in your face theyimages, its better to give them thefor sport, film and education felt as if they were beingfacts plain and clear, which is whywhich means there was no strict shouted at instead of being I only included the one image sodefinition of where they began or talk to like a human being, not to steal focus from theended meaning they do not taking this into account Iimportant features I have writtenproperly line up and run in a moved away from the about moreover I feel by includingcorresponding fashion down theclashing and zany colours toone single image especially onepage, this was something I wasmore subtle and relaxed that appears to be part of a photosure I was going to rectify withcolours for the backgroundshoot which I have usedmy new found skills, which is one but still retained some eye throughout my product addsof the reasons my Example catching edge to thecontinuity and I also feel it givescontents is clearly better thoughtmagazine through the bright an overall professional feel andout. I made sure to clearly definered masthead and otherlook to the product, something Iwhat fitted under which heading,similar features. was going for.by creating this correspondinglayout I feel it has a much betteroverall look and feel to it, for oneOverall however it must be noted despite the obvious improvements I was able to make once I became more familiar with the programmes we designed themits much simpler to read andon the general layout remained the same because I felt it was a successful well thought design. Almost every aspect of the college magazine has been carriedeasier to understand at a glance. over in some way or another. A few examples include: The word contents in italics, the separating of the magazines content into different categories and theSecondly, the visual style makesvaried use of pull-quotes. The notable fact of this observation is no where nearly the same amount was changed with these two contents pages as there wasit mirror a professional lookingwith the equivalent front covers and I feel the fact I designed the college contents page after the college front cover is more than a coincidence moreover it canmagazine far more than thebe said even in the short time I spent creating the front cover I had already picked up a lot of vital skills allowing me to develop and improve the contents page,college magazine, it meets my even though the two products were constructed on two different programmes I feel what skills I learnt during the making of the front cover were still importantaim of appearing more polishedwhen it came to creating the contents page as it was not specifically the skills I learnt when operating the programmes they of course only came useful whenand official than the preliminary operating the same programme but it was rather the fact I had gained the experience and the know how to create something realistic, something that could betask. found on our shelves, and with each product I created it became more refined until I reached the Example contents page the most effective, realistic andprofessional product I have produced as yet. 40. Comparison of conventions. 41. Header. Header. Price.Masthead.Masthead.Website.Date.MainCoverline. Main Coverline(s) Coverline.Coverline(s)Online Links.Barcode. Date. Website. Footer.Main Image. MainImage. 42. Contents Title.Date & Website.Contents Title.Images/Illustrations. Date & Features. Website. Features.Caption. Features.PageImages/Illustrations. PageCaption. References. References. Features. 43. Date &Double Page Spread Title.Website. Pull-Quote.Main Story/Subject of the Double Page Spread. Main Story/Subject of thePull-Quote. Double Page Spread. Main Image. Caption.Main Article. Images/Illustrations. Main Article. Caption.Images/Illustrations.Main Image. Drop Cap. 44. By George Parkin.

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