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EVALUATION OF BROADCAST MEDIA Consider future trends in TV, internet and radio and how they will influence the use of these media in advertising.
EVALUATION OF BROADCAST MEDIAConsider future trends in TV, internet and radio and how they will influence the use of these media in advertising.
Common TV Dayparts
Primetime USA
Primetime Tonight
Cable TV US
Top Syndication US
Top Among African Americans
Top Among Hispanics US
Top Ten Web Parent Companies W&H
Top 10 US Web Parent Total
Mobile & Smartphone Trends
Top Ten Video Games to Buy Next
Top PC Game Titles
Media Giants
Media Giants
Program Rating• The program rating is calculated by • dividing the number of households tuned to a particular
show by the total number of • households in the area. For example, if 14 million
households (HH) watched House, the • national rating would be 13.1, calculated as follows:
Sweeps Ratings• February• May• November• August
Radio Advertising• Demographics• Talk Radio• Hispanic Radio• Network• Spot• Local
