The magazine Mastheads that I have represented in the mood board, mostly seems to like the idea of the boldest colour to be red. To me this is nice but it gets annoying that its used repetitively in a magazine also that more than one magazine uses this idea. I guess they are just following the Forms and Conventions of a magazine. For example; the magazine Q always has a red square around the letter and is in white, they have chose this colour for the magazine name to stand out when its on the shelf as it’s a bright colour and catches the eye quickly. On the contrary I think the Masthead of the ‘Billboard’ magazine is better with the idea of the design, as when the colour of the background is different, the masthead would be either white or black. Also inside the text on the letters they have a fill in and they are bold colours - red, blue, yellow all the primary colours, this makes the magazine unique and eye-catching.

Some of the Magazines have outlined the writing of the Mastheads, I do like it a little bit as its unique not everyone follows this trend however then it doesn’t look great as it does make the text look smaller and tight. Furthermore some have added a shadow behind the text which does look quite nice as it seems that they are coming of the page. For example ‘Rolling Stones’ magazine has used it, this projects what the genre of the magazine is and what type of reader its applied to.