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Evaluation of our Media Product: Questions 4, 5, 6 and 7

Date post: 03-Jul-2015
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4:Who would be the audience for your media project?
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Page 1: Evaluation of our Media Product: Questions 4, 5, 6 and 7

4:Who would be the audience

for your media project?

Page 2: Evaluation of our Media Product: Questions 4, 5, 6 and 7

This photo shows our target audience. We appeal to the tastes of male

and female teenagers typically aged around 14-19. We feel that girls

would appreciate our film, enjoying the friendship storyline as well as

the issues raised about ‘stereo-types’ and ‘individuality’ however we

would also appeal to boys with the theme of music and also the cast of

attractive girls.

Page 3: Evaluation of our Media Product: Questions 4, 5, 6 and 7

Television programmes

such as Skins or

Misfits, for the top end of

our age bracket, would

appeal to our audience

as the sense of character

relation makes these

programmes seem more

realistic.

Page 4: Evaluation of our Media Product: Questions 4, 5, 6 and 7

Also the theme of rock ‘n’ roll music

would relate to our audience

who, as teenagers, would typically

be experiencing lots of genres of

music and developing their tastes.

Our audience would shop

in a range of young trend

stores such as

H&M, Topshop and also

independent shops as the

theme of ‘being different’

features heavily in our film.

Page 5: Evaluation of our Media Product: Questions 4, 5, 6 and 7

The target audience we have

aimed our film at would be

interesting in watching the film

mainly because the themes relate

to their life. Also, going to the

cinema is a popular activity for

the age group of our audience.

’10 things I hate about you’ is a film

which is similar to ours because of the

contrasting characters. The film was

released in 1999 however it still

appeals to a similar audience of

teenagers interested in movies

dealing with real-life teen issues.

Page 6: Evaluation of our Media Product: Questions 4, 5, 6 and 7

5:How did you

attract/address your

audience?

Page 7: Evaluation of our Media Product: Questions 4, 5, 6 and 7

GENRE CONVENTIONS

Certain genre conventions have been fulfilled within our film. For example, there

are typical settings in which you would expect a teen movie to be based around. Our

film is set in a college for 16-18 year old students in England. You see typical aspects

of college life such as college bands, corridors and classrooms and also college items

such as posters and lockers.

Page 8: Evaluation of our Media Product: Questions 4, 5, 6 and 7

GENRE CONVENTIONS

Another convention that we have fulfilled is that our two main

characters originally didn’t mix in the same social groups.

Page 9: Evaluation of our Media Product: Questions 4, 5, 6 and 7

GENRE CONVENTIONS

To a certain extent there’s an element of hostility

Page 10: Evaluation of our Media Product: Questions 4, 5, 6 and 7

However there is a situation that brings them together and unites them with

a common interest. This convention is often included in films aimed at

teenagers as stereotypes and cliques are an inevitable part of a modern teens

social life.

GENRE CONVENTIONS

Also our two main characters physically look very different to exaggerate the

contrast between the pair for example Megan is blonde where Francesca is

brunette. However this in itself is a contrast to a typical stereotype as usually the

blonde girl is the nice girl.

Page 11: Evaluation of our Media Product: Questions 4, 5, 6 and 7

USE OF MUSIC

The use of music within our film is very important as music is the main theme in

the film. We have included the song ‘Miss Nothing’ by The Pretty Reckless as it is

a high energy, rock ‘n’ roll song which features in the introduction and also is the

song Megan has to sing in the audition.

Taylor Momsen, the lead sing of the band, is the style icon we based

Megan’s look on and we felt it would be fitting to also include one of her

songs.

Page 12: Evaluation of our Media Product: Questions 4, 5, 6 and 7

UNIQUE SELLING POINT

The ‘Unique Selling Point’ our film is a sense of British reality. A lot of

teen films are set in America and often don’t quite relate with the ‘average

teen.’ Characters in typical teen movies seem too extreme. They’re either

unintelligent Jocks and air-headed blonde cheerleaders or drug addled

rich kids who get away with everything and think they know everything.

Our film is subtle yet effective at portraying how different

people can build a friendship over a common interest. This is

what would entice our target audience of 14-19 year old male

and female teens.

Page 13: Evaluation of our Media Product: Questions 4, 5, 6 and 7

Our film would be rated a 12A as there may be minor swearing or

‘mature themes’ such as relationships as more characters became

involved

FILM RATING

Page 14: Evaluation of our Media Product: Questions 4, 5, 6 and 7

6:WHAT HAVE YOU LEARNT

ABOUT TECHNOLOGIES

FROM THE PROCESS OF

CONSTRUCTING THIS

PRODUCT?

Page 15: Evaluation of our Media Product: Questions 4, 5, 6 and 7

PROGRAMMES/ WEBSITES USEDWe used Adobe

Premiere to edit our

project

We used YouTube for

research and to upload

our video onto.

Blogspot was used

for the write up

We used Photoshop

to import fonts.

We used Slideshare

to make our slide in

to a video clip

Page 16: Evaluation of our Media Product: Questions 4, 5, 6 and 7

TOOLS USED

Selection Tool/Cursor

Track Select

Razor Tool

Zoom/Magnify

Tool

TIMELINE

Page 17: Evaluation of our Media Product: Questions 4, 5, 6 and 7

ADDING VIDEOS TO THE TIMELINE

To add videos to the timeline you

first select them in the left hand

column and drag it to the place to

want the video to be on a video

track on your time line as shown

here

Video tracks

Page 18: Evaluation of our Media Product: Questions 4, 5, 6 and 7

ADDING MUSIC TO THE TIMELINE

Adding music is very similar to adding videos

however you drag the selected audio clip to an

audio track on the time line

Page 19: Evaluation of our Media Product: Questions 4, 5, 6 and 7

Video transitions used:Cross Disolve

Dip to Black

Audio transitions used:Exponential Fade

Page 20: Evaluation of our Media Product: Questions 4, 5, 6 and 7

QUAD SPLIT SCREEN

This is and example of one of

our split screen shots. In this

example we have four screens in

one shot.

To do this we selected the video clip

we wanted to use and resized the shot

by dragging the corners as shown on

the red guitar in this photo

Page 21: Evaluation of our Media Product: Questions 4, 5, 6 and 7

ADDING TITLES

We added titles to some of our split screen shots and

introducing character shots to list the cast etc.

We added titles by clicking on Title, New

Title and then Default Still

After naming the

title it appears in

the left hand

column

Page 22: Evaluation of our Media Product: Questions 4, 5, 6 and 7

ADDING TITLES

The edit new title window

opens where you can

add text,

select font,

change font size

and text colour

Page 23: Evaluation of our Media Product: Questions 4, 5, 6 and 7

7: LOOKING BACK AT YOUR

PRELIMINARY TASK, WHAT

DO YOU FEEL YOU HAVE

LEARNT IN THE

PROGRESSION FROM IT TO

THE FULL PRODUCT?

Page 24: Evaluation of our Media Product: Questions 4, 5, 6 and 7

PRE-LIM SIMILARITIES

Establishing Shot

OVER SHOULDER SHOT

Page 25: Evaluation of our Media Product: Questions 4, 5, 6 and 7

PRE-LIM SIMILARITIES

MATCH ON ACTION

Page 26: Evaluation of our Media Product: Questions 4, 5, 6 and 7

A mistake we made in our pre-lim film is that at times we filmed

from a high angle when we should have been at eye level.

However we learnt from our mistake and didn’t do this in our

coursework.

PRE-LIM MISTAKES

Page 27: Evaluation of our Media Product: Questions 4, 5, 6 and 7

EDIT TERMS

We used Keyframes to change the volume of the background music so

that speech could be heard and too add effect.

We also used this technique in our pre-lim but it’s use was much more

subtle in our coursework film.

(Pre-lim)

Page 28: Evaluation of our Media Product: Questions 4, 5, 6 and 7

EDIT TERMS

We’ve used a dip to black in both projects however in our coursework the

effect was appropriately placed not just at the end.

In both projects we complied with the 180 degree rule.

Page 29: Evaluation of our Media Product: Questions 4, 5, 6 and 7

FINAL NOTEOur thinking has changed throughout the process of making our film as we

discovered how hard it was to involve a large number of cast. We changed

our film ideas slightly to accommodate filming times and time restrictions.

Also sets were often unavailable due to us filming in a real college. We

have learn a lot about editing and media conventions as we realised there

was a certain criteria we had to fulfil by making a teen movie. We learn

about the importance of continuity and tried very hard to make sure there

were no errors. To conclude although the process has been difficult and

time consuming we feel very happy with our finished film.


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