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Evaluation of PHO’s KT Project
Mel Brockman
June 17, 2014
Overview CIHR supplement grant obtained.
Time period: June 2012 to June 2013.
External evaluation arranged in late 2013.
Project Overview Two target audiences:
Community/general public. Decision-makers.
Goals: Promote awareness. Encourage action.
Integrated knowledge translation (iKT) approach
Key Activities
Purpose of Evaluation Assess whether…
awareness was generated; action was prompted; and iKT was achieved.
Improvement-focused.
Type of Evaluation
Process Project operations and implementation.
Outcome Short-term (learning-based). Intermediate (action-based).
Methodology Records review.
Key informant interviews (N = 17).
Online surveys: Summit participants (N = 20). PHO network (N = 7).
Key Findings – Positives
Della video a big hit.
Summit was a success despite not arriving at a national agenda.
Public opinion survey a valuable KT research activity.
Partners happy to see the Region getting involved.
Key Findings – Areas for Improvement
Planned activities with school community.
Some groups not effectively engaged.
Process-tracing issues.
iKT not really achieved.
Recommendations Create a comprehensive conceptual
table at the outset; preferably, prior to submitting the grant application.
KT activity
Rationale
Aim Target audience(s)
Target sub-group(s)
Goal(s) activity will contribute to
Recommendations Provide potential partners with enough
information to make an informed decision about whether they are willing and able, time- and resource-wise, to sign on to the grant.
Recommendations Involve committed partners and other
stakeholders in the conceptualization of the project; preferably, prior to submitting the grant application.
Recommendations Collaboratively create a “game plan”
and clearly articulate project team members’ roles and responsibilities at the outset.
Recommendations Establish process-tracing procedures at
the outset.
Recommendations Continue to strive toward better internal
communication and coordination.
Recommendations Be more specific in the identification of
target audiences and target sub-groups within them.
Recommendations Focus on the quality of the activities, not
the quantity.
Recommendations As a team, develop a project plan that is
proportionate to the time and resources that will be available across all team members.
Recommendations Continue to explore creative communication
and dissemination strategies to engage the general public in order to go beyond “preaching to the choir.”
Recommendations Give people specific options for actions
they can take to make a difference.
Recommendations Invest the most time and resources in
activities aimed at increasing health equity locally and provincially.
Recommendations Articulate the desired actions that will
be prompted by the KT activities.
Recommendations Identify at the outset what will be
measured for evaluation purposes and design measures accordingly.
Recommendations Strive to achieve higher response rates
with data collection activities.
Activity Level of Fit
Della video High
Computer game for youth High
School presentations and student forums High
Interactive social media tools (e.g., CVC) High
Health Equity Summit High
Mobilize! forum High
Dissemination of SHS report Medium
Conference presentations, journal publications Medium
Replication/public opinion survey Low
Follow-up questionnaire with those who received SHS report Low