Evaluation Part 2Hamza Hanif

How does my magazine a particular social group?

My classical music magazine is aimed a higher class audience because it’s colour scheme is gold, black and white. This is because gold is seen on rich people so they can show their wealth, black because it shows seriousness and white because it shows the classic side. My audience would pay £3.50 for a music magazine, I asked several people in a higher class area (Baildon) and showed them my product and they all said that they would pay up to £5 because the BBC MUSIC magazine charges £4.99 and the colour scheme looked “Rich” and “appealing”.

What type of institution would distribute my magazine?

I think Rhinegold Publishing company would be interested in my magazine because not too high of a price to sell and they specialise in music magazines. They have produced different types of music magazines, they have not got a magazine which focuses about classical music artists or events, their magazines are mainly about concerts which have occurred across the globe whereas my magazine focuses on events which will occur in the Britain and artists which are from Britain.

Who Is the audience?

My target audience is not gender specific but it is aimed at people 25+ this is because looked at other classical music magazine covers and they have older people and had nothing for slightly younger audience to read in their magazines. I have aimed it at people 25+ because they aren’t in many classical music magazines, on my front cover I used a teen boy and it shows me challenging the music magazine conventions because it’s very rare to see a young artist on the front page.

How did I attract my audience?

I attracted my audience with the colour scheme, because I chose black, white and gold I used certain colours for different reasons. I used black because it shows the seriousness of the magazine, I used white because it is associated with the word classic and I used gold because my target audience is mainly people with a higher quality of life and people who are retired. I also aimed it at young teens because they normally go through a phase which they don’t have a specific taste in music but are open to different types of music.

What technology have I learned from the process?

I have learned how to use Photoshop on a more professional level, I learned more editing tricks like the blur tool. I learned how to use the black and white effect but use it to play on the word classic, when people think of classic they think of old things, black and white shows how old something is and many years it has survived, but I took photos with modern props and background. I also learned how to use InDesign, I learned how to use it to create a magazine, I learned how to use InDesign to create a professional looking magazine which customers would buy.

Looking back a preliminary task what have I learnt?

Since the preliminary task, I have learned how to use a green screen and manipulate the image to make an object look like it’s somewhere else. I have learnt to organise a photoshoot better and I have also learnt how to use a camera on Manual not auto because to achieve somethings in my product I needed a depth of field shot which I achieved.I also learnt how to aim a product a specific age range or gender because on my school magazine It was aimed at students between 16-19 and my music magazine I aimed it at people aged 25+. I also learned how to use a colour scheme to my advantage, I used gold to make it appeal to higher class people and for it too look appealing to anyone who goes past the magazine