3. What have you learned from your audience feedback?

Establishing my target audience. The primary target audience being teenagers/ young adults ages 16-25 and the secondary audience being 26- 35. Being people that are interested in the sub culture of HIP HOP.

Target audience.

Client profile.

Name: Emily Jessica MartinAge: 18 Occupation: Still studying Interest: Music and fashion Background: English and partly Irish. Music preference: Pop, Hip- hop.Free time: go out with friends and having a good time. How often they listen to music: ‘In all my spare time’ Music icons: Jessie J, Rihanna. How do you listen to music:?Through YouTube, IPhone or TV music channels.Mood: Happy

Feedback involving:

Group interviews- gaining feedback from people in group sessions of people that go to my school, within my target audience. Showing them the video then noting what they felt about the video and how it could be improved (early stages of developing the music video) I gained a very positive response to the video and people anonymously noted on paper what they though could be improved and paced it in a box. ( this provided honest and accurate critical feedback including shot lengths and having more edits)

Secondary audience:I interviewed my parents and a few teachers after showing them the video and found that they conveyed it in a different light. They understood the fun element to the videos and thought the home videos was a creative way to express the narrative very well. They also found that London was expressed in a accurate and positive way however went on to say that they wouldn’t be as enthusiastic in listening to the actual sound track more then once.

Putting my music video on YouTube to gain feedback. Also by gaining likes and dislikes to see the overall impact of the video. A very positive response.

One of many comments I received.

Early stages of my production.

Gaining feedback from social networking sites like twitter.

How the target audience feedback helped me develop my ideas and product to measure the success of my product.

Uploading my final digi-pack to Facebook to gain feedback, once again from the audience I have chose to target.

( Showing ‘likes’ I got on Facebook)

Feedback I Gained

Primary audience

Secondary audience

Getting Feedback through skype, showcasing a interview after showing my client all the products I made.

This allowed me to gain in depth feed back from the specific target audience I am looking at.

Questionnaire :

1. Did the video link with the sub-culture of hip-hop?Yes NoSlightly2. Which of these words best describes the video?Fun Fast Bright Innovated 3. Did you see enough of the artistYesNo4. Where did you watch music video?YouTubeITunes FacebookTwitter 5. Do you think it was well aimed for the target audience?Yes No Sometimes 6. Do you think the location of the video was a good choice?No YesPartly7. Do you think the content of the video was suitable for the target audience?Yes No

Q1: The majority of people that I asked said that the video was linked to the sub-culture of hip-hop, this is very encouraging as it means that the genre characteristics of hip-hop used have been identified by the audience.

Q2: When making my video I wanted to make sure that I used bright colours and fast images. Most of the feedback given to me was that all the fast-forwarding made the video fast and fun. I think I could have emphasised the colours used as only 20% of the 20 I asked believed that the video was bright and colourful.

Q3: The majority of people I asked (85%) said that they saw enough of the artist. When studying Goodwin's theory I realised the importance of close-ups for both the record label and the audience. Therefore I believe that the results of this questionnaire show that I have been successful in the amount of close-ups used.

Q4: From my second questionnaire I found that the majority of my target audience use YouTube most of the time. Again when I asked in my third questionnaire where they watched the video, 65% answered with YouTube. This illustrates the fact that YouTube amongst my target audience is commonly used.  

Q5: From these results, the majority of people asked believed that the video was well aimed at the target audience, therefore I have been successful in targeting my audience.

Q6:  70% of the people I asked believed that it was set in a good location. However, if I was able to ask people other then Londoners I think that I might have got a different response.

Q7:  95% agreed that the content was appropriate for my target audience, proving to have been successful.