3. What kind of media institution might distribute

your media product and why? Media institution: A media institution is an established, and often

profitable company, that deals with the distribution of advertising, entertainment and information services. It helps in gathering

information, and perceptions about different groups of people and their originality.

The target audience of our film are young people aged between 12 and 30 years old, therefore the institution must have experience of distributing films that have a similar target audience. A possible institution may be Film4 Productions which is a British film production company which is owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom. It has distributed films such as ‘The inbetweeners movie’, ‘This is England’ and ‘Slumdog millionaire’ which all have a similar target audience to ours and have been successful.

Which institution may distribute our film?

Film4 has a lower budget than such as Warner due to it being an independent institution. The institution for our film doesn’t have to have a big budget because the distribution our film will not be on a large scale. The distribution of our film would be on a small scale such as just only Great Britain. As its a local company its better for local audiences as they will know what British audiences like and what they want to see. Our target market are younger British people so this would benefit our film.

How may Film4 distribute our film?

Film4 productions have distributed many action/thriller films like ours, such as Kill list where film4 had a limited budget (£500,000), “Kill List” lacks the special effects and elaborate sets of its genre rivals. It was shown in some vue cinemas and showcased at Sundance festival. The film was quite successful as it had a US box office of £26.3k

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