In what ways does your media product use, develop or challenge forms and conventions of real media products?

By Lucie Stevens

Using conventions.One of the conventions used is her clothing. At one point she is covered up when she

is outside however when she is inside she is wearing a tight vest top accentuating her breasts. This is typical of a music video to attract male audiences. She is also in her pajamas which attracts young female audiences who like to relax in their pajamas. These images show the different outfits/costumes in my music video.

…..The actions and dancing in the video is conventions of a pop music video. When we

watch a music video there is a lot of dancing around being done by the female. This is included in my video. This image is of Taylor Swift in her music video for ‘22’ and I believe that this really highlights the dancing used in her music video. The actions are quite similar in my music video.

This is an image of Bridgit Mendler in her ‘ready or not’ video and this action is used in my music video.

….Lip synching is another convention of a pop music video.

This is included throughout my music video which I think is very well done by the girl in the video and is very effective. This is an image showing her lip synching.

Magazine Advert.This is my magazine advert which includes some conventions including the quotations showing opinions of audiences and different text. It also includes a photograph of the artist. I believe that a logo could have been added at the bottom to demonstrate the music company to which it belongs. The image of the artist on the magazine advert is also the image which is on the back cover of the digipak. This is a convention and interlinks the texts together. It also interlinks the music video because it is taken from the actual video.

Challenging conventions. I don’t believe that my music video

challenges any conventions of the music video. This is because there is lip synching, dancing and a change of outfit and scenery throughout. There are no challenging conventions to this aspect. There are also no challenges in the magazine advert apart from the fact that the background is white and is not very bold. However this is contrasted with the boldness of the red rose and I believe this factor also highlights the image of the artist and her clothing. The digipak is quite typical also. However it challenges conventions because there are no close ups of the artist, when usually there are close ups included on the digipak to connect to the audience and make it personal. I think my digipak is quite fun.

Examples of digipaks with close ups.