Evaluation Question 2

How effective is the combination of your main product and the

ancillary texts?

-The Digipack-

• The digi-pack was in fact an easy obstacle. The images used are shots from the music video itself which I felt encapsulated a part of the video (that of the masked character). I felt this would key in well with the video as well as the website, holding true to the mysterious elements of the overall project. For the font of the front cover I used a website called ‘dafonts.com’, it was filled with many brilliant designs and it took a while to settle on one that I felt did the cover justice.

-The website-

• The website was a lot harder to create. I wanted to keep the three products linked as strongly as possible. To do this I kept a focus on the masked character, as opposed to the old man, so as to intrigue the consumers into viewing the other products. The creation process was made a lot easier through the online website editing program Wix.

-The link between the products -

• As mentioned before, the masked character was used almost as a kind of logo. It was maintained throughout each of the 3 products. This was really the only thing that, I believe, stood out in the music video. Most people found the character interesting, almost as if he is completely unknown to anyone. I wanted to keep this air of mystery and carry it into all the products, in the hope that eventually people would ask ‘Who is the masked man?’, whereas our product will have been a success.

-Does the design complement the genre?-

• I believe it does. Progressive metal is known for having very strange album covers. From Mastodon to Opeth, their videos and digipacks that is, harness odd elements and may be done to confuse the listener but also to gain their attention.

-Conclusion-

• The three platforms are truly linked well, in my opinion. It’ll keep the consumer enraged with confusion over the masked character, or such is my hope.