My Poster Existing Poster

It was important when designing my poster to convey a consistent design between it and my digipak. There must be an element of synergy that links the two together in order for an effective pair of ancillary text’s to be created, and work well with my main product, my music video. As I was using a different design on my poster to my digipak I found it necessary to use the same fonts and colour scheme through out the two products. I also decided through my research into existing products that I would include the cover of my digipak onto my poster design in order for the audience to easily establish a connection between the two. My poster design also worked well in comparison to my main text; my music video. This is as it featured a close up of all the band members which was at the bottom of the poster design, the band were instantly recognisable when viewed on either texts as they would remember the faces. It also conveys Goodwin’s theory of the star image into a print media text opposed to a music video as it gives a clear and recognisable image of the band.

In order to maintain a professional and effective combination between my main

product and my ancillary text it was essential to make the band look as if they fit the rock genre. Through my research

into existing bands in the genre I gathered the general styles and clothes that were consistent throughout rock

bands. There for I was able to establish not only a good connection between my ancillary texts and my main product due to the bands style, but also link it clearly with the genre to establish an exciting

image for the band.

Through my research in class into the existing products that exist I stumbled upon the Biffy Clyro album artwork and instantly liked the design. Tying in the theme of nature and the band being unsigned and young I

thought it would a great idea to interlink the idea of nature and the seasons into my artwork. The general concept of the bare tree was to signify winter and hard work, which would be considered the slow burning and tough part of band life at the very beginning. As the band progress and more alums are made the tree

could enlarge and grow leaves to signify summer, which would highlight the bands success and how it has been through the worst and put in the hard work in order to flourish in the summer. The tree was also edited in

order to create a vibrant and exciting front cover, which also gave the tree a 3d simulated type effect which contrasted strongly with the nature and normality of the tree itself. The red and black colour scheme however

most importantly ties the album cover into the stereotypical colours and conventions of the rock genre and makes it easily recognisable as a digipak front cover of this genre, as well as looking effective and

aesthetically pleasing.

It was important to maintain a sense of synergy and consistency throughout my ancillary texts and music video. In order to do so I decided to use the bands logo featured both above and below on both texts, and also develop a font (featured below) to use also. To do this I had to gather an idea of what kinds of fonts and styles

are popular in the industry, and what works effectively. Through my research into the digipak for the band ‘Paramore’ on their album ‘riot’ which is displayed on my blog, I was able to do so. The album consists of a

‘scratched’ type font which appears as if it has taken course as some kind of vandalising perhaps has been done by the band and ties in with the rebel image usually associated with the rock genre. The digipak is also

very simple and only uses two colours on the font, black and orange; black for the background/main body and orange for the title, to make it vibrant and stand out.

In my opinion the digipak and the poster work together extremely effectively as a combination. I especially like the faces at the bottom of the digipak as they give an instant portrayal of what the band are like, and not to sound clichéd, puts a face to the name.

As I have seen many of these posters and digipaks before it is instantly apparent which genre they fit. I think they look very professional and give a good first impression for the band. In regards to the music video also they most definitely work together well.

The poster looks like something I would see in Kerrang, it works well in combination with your video and digipak and I especially like the fonts used. Lastly the synergy between the two looks very convincing, enforcing the combination.

The addition of my ancillary texts to support my main text strengthen the personality and image of the band most definitely. For example the use of the faces on the front of my magazine poster portrays an alternative and wild image of the band, which would increase their popularity within the genre. It is also apparent that a sense of a consistent identity is evident throughout all three texs, for example using a consistent text and colour scheme on both print products. Similarly in terms of the video, the childlike and carefree nature of the band is first presented, and then conveyed in both the digipak’s inside panels and also the front of the poster. Lastly I am very happy with the outcome of my three products and feel they all work effectively to produce a professional and interesting media product.