Evaluation.Question 2

Eleanor Carter

Question 2:How does your media product represent particular social groups?

Types of subculture

Question 2:How does your media product represent particular social groups?

ROCKERS EMO

S

SKATERS

CHAVS

METAL HEADS

HIPSTERS

INDIEThose highlighted in yellow are the main target audience for my magazine.

The most famous rock bands/ artists include: • The Beatles.• The Rolling Stones.• The Doors.• Bob Dylan.• Elvis Presley.• Jimi Hendrix.• Led Zeppelin.• David Bowie.

Question 2:How does your media product represent particular social groups?

Anybody who listens to rock music frequently (usually heavy rock music) is referred to as a ‘rocker’.There are different types of rock

music such as: rock & roll, metal, heavy metal, hard rock, industrial rock, rap rock, indie rock etc.

‘Rockers’ are an appropriate audience for my magazine as they listen to the type of music which my magazine focuses on.

Types of Indie music:• Indie Pop.• Indie Rock.• Indie Hip-Hop.• Indie Dance.• Indie Electronic.• Indie Folk.

Question 2:How does your media product represent particular social groups?

‘Independent Music’, known as ‘Indie’ Music is music produced independently from major commercial record labels.

Indie bands include: Awolnation, Bastille, The Cardigans, Foster The People, Fountains of Wayne, Arctic Monkeys etc.

Question 2:How does your media product represent particular social groups?

Types of Audience

The type of audience which my magazine aims to attract is:• People who are interested in

Indie/ Rock music.• People who go to concerts/

festivals.• People who enjoy listening to

music frequently.• People who want to know

exclusive information about their favourite bands/ upcoming artists.

I have included a cover line which attracts people interested in rock.

I have used some of the top rock/ indie artists on the front cover.

I have included an upcoming artist ‘VEX’ who the audience will be interested in as they want to know exclusive details.

Question 2:How does your media product represent particular social groups?

Race, Ethnicity, Gender, Social Class, Age, Disability

In my magazine, all of the people featured are white meaning that my target audience will most likely be targeting white people. This is because rock/ indie fans are usually white- however it does not exclude other races/ ethnicities from my target audience as non-white/ non- British people exist in the subcultures of rockers/indie.

Question 2:How does your media product represent particular social groups?

Race, Ethnicity, Gender, Social Class, Age, Disability

There will be no dominant gender of the audience of my magazine. Most of the artists featured in my magazine are male- this could attract both genders as other males will aspire to be like the artists and females could be attracted to the people featured- therefore they would pick up the magazine.

Question 2:How does your media product represent particular social groups?

Race, Ethnicity, Gender, Social Class, Age, Disability

My magazine mainly targets the middle class people as they are more likely to be able to afford a weekly magazine. Also, the rock/ indie cultures mainly consist of middle class people who purchase albums/ download music. This does not rule out the working class/ other social classes, however as rock/ indie cultures also contain many other social classes who would be interested in purchasing this magazine.

Question 2:How does your media product represent particular social groups?

Race, Ethnicity, Gender, Social Class, Age, Disability

My magazine represents teens and young adults of both genders- this is because the artists used in my magazine are young- therefore my particular magazine would most likely attract young people- from the ages of about 14-25 years old. This does not exclude people under or over this age- as a wide range of ages enjoy listening to rock or indie music.

Question 2:How does your media product represent particular social groups?

Race, Ethnicity, Gender, Social Class, Age, Disability

My magazine does not address whether or not it is aimed at people with disabilities/ without disabilities. People either with or without disabilities listen to rock music and indie music- therefore it is aimed at both. People with disabilities could have an issue with going to concerts/ festivals if they are in a wheelchair but usually these big events provide facilities for people who need them.