How did you use media technologies in the construction and

research, planning and evaluation stages?

Research YouTube, Google and social networks was some of the main

sources to conduct our research into this whole project.

YouTube gave us endless amounts of music videos similar to our genre giving us a wide range of different ideas as to what our final production would look like. There was a variety of music videos from high budget excellent quality music videos to the lower end

which was not quite sophisticated and believable to watch. By watching them we was able to piece together what made a music video of our genre electro pop good quality despite of having a low

budget and limited equipment to work with. Also as YouTube allows the public to comment on the video, we was able to see

whether the feedback that was given was negative or positive, as it would be mostly from their target audience. By repeatedly watching similar types of music videos we was able to see a

pattern in the mise-en-scene used, which then gave us insight on how to take the next step which was planning on how to brand

the star, chose settings to film ect.

Instgram was one of the main social networking sights we used as instagram is an online photo-sharing, video-sharing service that enables its users to take pictures and videos.

This came in great use as we was able to view make up artists accounts and get inspiration on how to create the branding look for our artist and actress in our music video.

The collage below was some of the images we found on Instagram which was most appropriate for the type of Music we chose. From the pictures We managed to transform and create a similar look for our Artist which can be see on the right.

We then created an instagram account as it is currently a popular social networking site that is used by many meaning that we will be able to make connections with our audience. Our target audience would typically be between the ages of 16-19, therefore as this site is aimed at teens this would make it suitable to get possible feedback from our target audience. We like Instagram because it allows you to upload pictures. As you can see, the first image we uploaded on Faith's account was of some decks showing that she is in a music studio. This would immediately tell anyone who is viewing her profile that her occupation is to do with the music industry. The next picture that we uploaded was of one of our filming days at the beach. We uploaded this because it is a cool and interesting image that Faith's fans would probably be interested by. From researching of social networking sites we was aware of the types of images that artist upload and they often upload images of filming days and days in studio in order to promote their new singles or new albums or simply just themselves as an artist. Among the uploads we have posted an image that would be known today as a 'selfie'. This is a new way of photographing yourself that almost every mainstream teenager does and it has become very popular due to social networking sites: such as Instagram and Twitter. By creating an instagram account we are providing our target audience with another form of communication. It allows the audience to make connections with their idol, Faith, and be aware of what is it that she is up to. Without this branding would not be as successful and so on.

PlanningWhen planning our final music video in order to keep things organized, we researched everything from the weather of the day we was going to film by using Siri on the IPhone 5 to checking the traffic on the AA website to insure we could make the most out of the time we had to film.

Also we used Microsoft Excel to create a table which included all the essential things that we need to know and have for filming.

For more depth into our planning we used Google to find the lyrics of our chosen song ‘Heartbeat.’ By analyzing the lyrics in depth we was able to relate the artists feelings and emotionson how she would portray her facial expressions and body language to give the best performance she can.Also we found that some of the lyrics linked into

the narrative, which gave us ideas on how to put across our actress. As tempo of ‘Heartbeat’ is quite fast, lip syncing in some bits were difficult but by doing this it gave us a simple structure of where we thought lip syncing would fit in best so it could look as real as possible.

ConstructionTo piece together our final production we decided to use a SONY camera with 5.3 mega pixel to ensure we could have the best quality in our budget range. We also used a tripod to keep the camera clear and steady for the majority of our shots. When editing, we used Adobe Premier Pro, and Adobe After Effects. Premier Pro allowed us to fit together all our shots that we filmed precisely and in time with the beat and music. It had various tools which allowed us to cut and focus only on the footage which worked well when sections were put together. Premier pro also allowed us to add transitions that suited the genre for example when the tempo of the music slowed down, the fade transition gave impact to the tone and atmosphere of the music video as it flowed and kept the calmness during that section. Furthermore the cutting tool created simple short fast flashes without the hassle of keeping to insert substitutes for it.

We used Adobe after effects to create flashing lightening strikes and flashing lyrics to sync with the music. As we had not used this software before, we gathering knowledge on using After Effects by watching YouTube tutorials and learned how to create and develop these effects then import it into Premier Pro and edit it with the rest of the production.

To make our artists official website we used ‘Wix’ which was simple and straight forward to use. Before hand we researched artist such as Rita Ora, Beyoncé, Rhianna and Avril as they had similar music genres to what our Artist Faith had. By looking at their website we got inspired on how to create our and came up with the following pages:

Main Page

Tour dates and merchandise:

Music page:

Gallery page:

Contact page:

DigipackWhen creating our digipack we used a digital Panasonic camera which was good quality to take the pictures. We edited each individual picture adjusting the colour, texture, size and inputting font on to the covers by using Adobe Fireworks and this is what we created:

EvaluationWhen answering our evaluation questions we wanted to keep It as interesting as possible. We tried to do this by using a variety of different ways to present each question. One of the main ways of presenting information throughout the year was through Prezi, as it was straight forward and when played, it flowed smoothly in different directions making it more appealing. Another website we used was Emaze, which is very similar to Prezi, this was also another effective way a producing large amounts of information but at the same time keeping it eye catching. We edited feedback on Premier pro and made a video on what we learnt and how we improved out music video by getting feedback off of our target audience. By doing this on Premier pro we was able to put a voice over certain parts we edited to show the audience what changes were made and why. Lastly we used Slide share to show mainly pictures from the days we filmed as it was a simple way in presenting different points.