Advanced Production

NAME: REBEKHA WHITECANDIDATENUMBER: 4953Aquinas College: 33435

OCRG324

BRIEF.

Question 2. How effective is the combination of

your main product and ancillary texts?

Large Masthead within the top left hand 1/3 of the page

Date

No colour scheme

Price

Website

Tabs allow the reader to navigate through the magazine easier

Large and easy to read font

Other soaps are referred to in box, using the names of the characters

Forms and conventions of existing soap opera magazines

Large Masthead within the top 1/3 of the page.

Date and issue number

Colour scheme created by the photography

Large font

Anchored onto the characters face

Website

Strap with extra features

We decided that for our soap a cheap looking magazine would not suit our brand identity yet a magazine similar to that of the sun’s fabulous would go much better as

it will appeal to my younger more glamorous demographic.

ANCILLARY TEXT ONEMY MAGAZINE FRONT COVER

Large Masthead within the top 1/3 of the page.

Date

Colour scheme created by the photography

Large font

Anchored onto the characters face

Twitter

Forms and conventions of existing soap opera billboard

Channel 4 branding- logoChannel 4 branding- Font

Logo not in the corner like E4 billboards

Channel 4 colours- black and whiteStars of the soap

ANCILLARY TEXT TWOBILLBOARD

E4 branding- logo

E4 branding- Font

E4 colours- purple and whiteStars of the soap

E4 logo positioned in the corner of the billboard

BILLBOARD IDEAAs a group we collectively decided that we did not want to create the conventional soap opera poster of the cast shown either in action or stood in a conformed triangular line, we wanted to

challenge the conventions like Hollyoaks did on the previous slide.

We took an element of our storyline and decided to interpret it in an abstract form, Nat’s character Sierra is controlling in a way the other characters within the trailer as she is the only one who knows everything. We thought it would be a good idea to show this by creating a puppet and master type image. This would be an image that would

not only grab our demographic but a larger audience also.

I used the E4 off-air identity style guide to make sure the colours, logos and font were correct when making my ancillary products, especially the billboard.

These two print- print screens

allowed me to know the position and size to have my logo in order to match E4 brand identity and allow my product to look as real as possible.

This is the font E4 uses on everything from billboards to title cards.

This showed me exactly where and how the banner should look on my billboard in order for ancillary product to look professional and fit E4’s

brand identity.

Audience representation in both ancillary products and trailer

Actors/actresses of the same or similar age to the target audience (16-24)

Up too date fashions

Make Up

Lively bright colours

Clear fonts

ROMANCE AND RELATIONSHIPS

CHEATINGGOSSIP

USE OF TECHNOLOGY

STORIES THAT APPEAL TO THE TARGET AUDIENCE

SOCIALISING

ISSUES THAT MY TARGET AUDIENCE MAY BE EXPERIENCING

Audience representation in both ancillary products and trailer

SETTINGS

Within social groups there always seems to be the one that knows everything and gossip.

Many people within of primary audience will be of the age where they feel something is controlling them in some way. e.g. education

Audience representation in both ancillary products and trailer

Realistic issues seen through all three products- how one person knows everything and is controlling the situation.

Issues are dramatised by the actors yet still real life issues

Realistic issues seen through all three products- how one person knows everything and is controlling the situation.

Characters- People can relate to the characters or know somebody who reminds them of one of a few of them

Audience representation in both ancillary products and trailer