Who would be the audience for your media production

and How did you attract/address your

audience?

Our Target Audience

• In the audience research we undertook before making our opening sequence we decided that the target audience for our opening sequence would be teenagers and young adults between the ages of fifteen and thirty who are interested in solving complex storylines and find the often dramatic twists intriguing. • We will be trying to appeal to both male and female aspirers

(Young and Rubicam) who are looking to watch films as a diversion to entertain them (Blumler) and are of the lower middle, skilled working and working classes (socio-Economic Scale). • The opening sequence should also appeal to others that do not fit

under all of these categories but are fascinated by the physiological thriller genre.

Mainstream or Niche?• Our opening sequence does not have a mainstream audience,

because the physiological thriller genre does not appeal to some groups and they are not often seen as family films.

• For example it would not be suitable for young children who may find it frightening and disturbing and would find it difficult to understand the complex storylines associated with this genre of film.

• An older audience may also find it disturbing and stereotypically prefer a more classic genre of film.

• However teenagers and young adults tend to enjoy physiological thrillers and find them interesting and entertaining.

• Therefore we have a ‘niche’ audience, as this genre of film does not appeal to all. This has made it possible for us to focus more on our target audience throughout the planning and producing stages, because we know exactly who they are so can focus our opening sequence on what they want to see and what will appeal to them.

How does your opening sequence appeal to your target audience?• The chosen genre for our opening sequence is physiological

thriller, the target audience for this genre is generally not young children, as they might find the events of the films disturbing and frightening and the storylines too complex to understand fully. Making the genre more appealing to them. • Our sequence will appeal to our target audience because it has

everything that would intrigue someone who likes psychological thrillers. • We use a range of locations for filming that would frequently pop

up in a lot of films of this genre for example dark alleys and grave yards. This would make our Film appeal to the target audience as it would meet the criteria of a psychological thriller, therefore fulfilling their expectations.

How is it relevant to them?

• Our opening sequence will be relevant to our target audience who will be young adults and this will be relevant to them because of the video games that they play and the music they listen too. This will effect what they watch. • We have made this film relevant by taking into

consideration the wants and needs of someone who likes these films and we have looked at other physiological thrillers to see what they have and what we can put into ours.• We also chose to use characters that would belong to

our target audience so that our audience can relate to them.

What messages or values are you trying to communicate to your target audience?

• One of our hidden messages is karma. Because our main character gets haunted by the fact he kills his friend he thinks he is being followed all the time, he feels like he is never alone and his life has turned unbearable. This is karma for killing his best friend. Karma is a belief in life that we wanted to portray in our film. • Also there is a message about how important friends are. I know

this is a broad message but it shows that once he has killed his friend, though he is schizophrenic and feels like he is never alone. He happens to be a very lonely person and has no one to talk to once his friend is dead. This would show to the viewer about how important friends and family are and how close you should keep them.