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Evaluation Questions.

Date post: 04-Jul-2015
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Page 1: Evaluation Questions.
Page 2: Evaluation Questions.

After researching many different music magazines of various genres ( internet, shops and school library resources) I developed a strong idea of what features were necessary in order to create a conventional and possibly successful music

magazine. In context to media codes and conventions, of course it is compulsory to have certain features such as a masthead, puff piece and either a top or bottom strip, but as I have come to learn it is much more than this which

creates a unique magazine. It is the way in which the house style is constructed and remained – and which house style you choose of course! It is about the principles of the magazine itself and which ways it can impact on not only the readers but also the world of music. It is the way it represents itself and the artists it is promoting. Bearing all these

points in mind, I found the most difficult stages of creating this magazine was those that begun the whole process – the planning stages. The flat planning, choice of images and most importantly choice of genre. This was an extremely difficult decision for me to make. I brainstormed the conventions of what each genre’s magazine would typically

contain, thought about how I would make mine similar to one of which. For example, if I was to imitate and put my own stamp on a Rock magazine such as Kerrang or NME, it would be most likely that my cover image would be that of a band – typically their pose would be stern, colours would be strong and most likely dark, it would have attitude and

real music inside. But then I thought to myself, do I want to imitate? Is this what the whole world of media is about? Evidently, no? In the world of media, to be noticed, it is all about being unique and different as it is a very, very

competitive world to be successful in, so after a tedious thinking process on how I could make this work, I come to the conclusion that my magazine would be MULTI GENRE. This way, I could incorporate all the codes and conventions of all genre magazines and make almost a “super magazine”, uniting all genres of music and their readers. Not only does this

challenge all typical forms and conventions of magazines, but it is also setting a trend, a trend that could make a difference if practiced in the real world of magazine publishing. There would be something in my magazine for

everyone, every music lover could enjoy and relate to each other about the same thing - no differences, no divides. Not only is it unique, but I also believe that it could be truly inspiring. It would challenge and hopefully abolish all the

possible stereotypes that are associated with music magazines - because let’s face it, it happens. For example, take Top of the Pops magazine. We immediately think, young, innocent girls. Bright colours and aspects. Even though this isn’t a

negative stereotype, it is a stereo type all in all. The only group that I am aiming my magazine at is anyone of a particularly young age, preferably the age bracket that starts at teenagers and young adults and this is not done in any ageist way whatsoever, it is simply because I feel that not only is my magazine different, but it is also cool, young

and trendy – in design and content.

In what ways does your media product use, develop or challenge forms and conventions of

real media products?

Page 3: Evaluation Questions.

My magazine cover has aspects from all different genres :

Black background - black is often associated with Rock.

Bright coloured gradients and house style – starts can be associated with R n B as it is generic to the whole idea of

superstar rich and famous glamour, and the choice of bright colours in

general can be associated instantly with either R n B or Pop.

The contrast of bright and dark colours – this can be associated with

ANY genre, Pop, rock, grime - the list goes on!

My front cover has all the good aspects picked out from each genre, it is not so targeted or specific as these

examples are.

Page 4: Evaluation Questions.

Most magazine creators could answer this question quite easily, constantly referring to the set stereotype that they have based the content and design around, however in my instance my

answer is a lot broader. This is because of the main moral of my magazine, and what message I am trying to put across. The whole concept of me creating a multi genre magazine

was to eliminate a certain stereotype, to catch attention and to try and show that not all music is associated with one set type, by doing this not only will I have a much broader

target audience, but also a much more positive outlook on music tribes in general. The social group that I am trying to represent in my magazine in general is the youth of today, and for once in a good manner. I am trying to show what music artists of today are really are about, and how something as influential as music can sometimes negatively divide groups of people

due to prejudices associated with certain stereotypes, but how it can just as easily unite people everywhere – especially if they are all reading about their artists in the same place! It represents all types of people. But overall it is just a youthful, unique and fun magazine, and

I am more than happy to say that I am representing anyone in any social group possessing these qualities. I understand that it is extremely important to have a certain target audience to aim a magazine at for it to be successful, but the idea of targeting everyone in the same place at the same time with all the different things that they individually know and love seems like a much more exciting, revolutionary and intriguing look on the world of music

and how it is represented in magazines and moreover through it’s fans, the way they dress act and overall live their lives.

How does your media product represent particular social groups?

Page 5: Evaluation Questions.

In order to fully understand how the full production of creating a magazine works, it was inevitable that I researched the institutions and distribution stages. From this research I established that it is the big companies with the instantly recognisable trade marks that hold the key to all the success. They

have their trade mark stamp on hundreds of different products in different mediums of media that as a subconscious human, we probably do not even recognise without a close watch! In the instance of “Seein

Sounds”, I thought long and hard about which institution would be best to distribute my product and the first institution that came to mind was BBC, this was because of how well known this company is. However, after I researched into the current products that they have distributed in the past and are

currently distributing I found that there may be a stereotyped attached to this distributor, this stereotype was pop. This is because of the huge success that they had with the magazine, website and

television show Top of the Pops. After this elimination, I had to think of a distributor which represented many different artists, forms of media and genres and the perfect distributor for “Seein Sounds” is Sony. Sony is a worldwide success, they have a multi million record label Sony BMG which has signed hundreds if not thousands of artists from all over the world who come from completely different genres – some of which are featured in my magazine. I highly admire this record label as I feel they are trying to portray

the same values that I am with my magazine. However, in today’s day and age, technology plays a huge part in peoples lives, and it just so happens that Sony are today’s king of technology, producing mobile phones, televisions, laptops and many more other technological products which take up many hours of our lives! Because of this, I feel that these products are perfect to promote Seein Sounds, for

example through the feature of Bluetooth advertising on Mobile Phones, Internet Advertisements and also Television Advertisements, and in turn “Seein’ Sounds” could advertise Sony and all it’s products

creating a huge circle of media success.

What kind of media institution might distribute your media product and why?

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