EVALUATION TECHNIQUES FOR STRATEGIC CONTROLBy:

Chandni Narang

Roll No.0321663909

IMPLEMENTATION CONTROL

Implementation control is designed to assess whether the overall strategy should be changed in light of unfolding events and results associated with incremental steps and actions that implement the overall strategy.

Strategic implementation control continuously

questions the basic direction of the strategy. The two basis types of implementation control are:

Monitoring strategic thrusts (new or key strategic programs). Two approaches are useful in enacting implementation controls focused on monitoring strategic thrusts: (1) one way is to agree early in the planning process on which thrusts are critical factors in the success of the strategy or of that thrust; (2) the second approach is to use stop/go assessments linked to a series of meaningful thresholds (time, costs, research and development, success, etc.) associated with particular thrusts.

Milestone Reviews. Milestones are significant points in the development of a programme, such as points where large commitments of resources must be made. A milestone review usually involves a full-scale reassessment of the strategy and the advisability of continuing or refocusing the direction of the company. In order to control the current strategy, must be provided in strategic plans.

SPECIAL ALERT CONTROL A special alert control is based on a trigger

mechanism for rapid response and immediate reassessment of strategy in the light of sudden and unexpected events.

Done through formulation of contingency strategies and assigning the responsibilities to crisis management teams.

EVALUATION TECHNIQUES FOR OPERATIONAL CONTROL

OPERATIONAL CONTROL It is aimed at allocation and use of the

organizational resources through evaluation of the performance of the organizational divisions/units/etc, to assess their contribution to the achievement of organizational objectives.

Operational control systems are designed to ensure that day-to-day actions are consistent with established plans and objectives.

TECHNIQUES:

Internal AnalysisComparative AnalysisSpecial Purpose Techniques

INTERNAL ANALYSIS TECHNIQUE

It deals with the identification of the strengths and weaknesses of the firm.

VRIO Framework- Valuable, Rare, Inimitable, Organized.

Value chain analysis- Ability to segregate the total task.

Quantitative analysis Qualitative analysis

COMPARATIVE ANALYSIS TECHNIQUE

Historical Analysis- Comparing the performance over a time period

Industry Norms- Comparison with the rivals/competitors.

Benchmarking- Firm finds the best performance and tries to reach that level.

COMPREHENSIVE ANALYSIS TECHNIQUE Key Factor Rating- Evaluating the

performance on the basis of some recognized key factors.

Business Intelligence Systems- These provide as effective inputs of information

The balanced Scorecard- Evaluation on the basis of key performance measures.

SPECIAL PURPOSE TECHNIQUES

Network TechniquesManagement by objectivesThe Parta SystemMOUEvaluation Studies by NGOs

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