Evaluation questions 4 &5

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

My target audience: Both females and males Between the ages of 16 to 25 From working class/middle class Interested in Indie rock alternative music I know who my audience would be for my media product as I had a focus group which consisted of people who fit my target audience. With the help of this focus group I was able to get information and opinions on what would attract them in a magazine such as mine.

This would be the audience for my media product.

Attracting my target audience: During my the ‘planning and research’ part of my work, I had

done some research about what my target audience would be interested in/attracted to. This is what I found out:

MinimalistNeutralChilled/layed back expressionBlack Leather jacketGuitarDrums70’s lookBlack and whiteVintage photographyPolaroidUrban locationRecords/vinylFestivalsSimpleEye contact with audience

This information I got from my focus group helped me know what kind of things to include in my magazine in order to attract my target audience. In addition to this I also made a mood board which is currently on my blog so that I had a clear idea of what I was aiming for.

How I attracted my target audience: Colour scheme:

Since my focus group said they liked black and white (monochrome) and simple/neutral colours, and also since my target audience consists of males and females I wanted to include neutral colours (eg: black, white, red) and in particular no gender specific colours in order to attract both genders equally.

Colours that I used in my final production.

I purposely used colours (house style) similar to NME’s and Q’s because I wanted my magazine to look similar to them as it would instantly catch the attention of that specific target audience .

How I attracted my target audience:Direct mode of address: I established direct mode of address in order to create a personal

relationship between the reader/audience and the model. I also did it for the model (female) to be the subject and not the object

(which is unconventional). What is did was radical/pluralistic (ie: broke down stereotypes and

challenged the hegemonic perspective) therefore I knew it was going to catch the attention of both females and males.

This could also be seen as empowering for the female audience as the model (female) looks fierce/ confident, therefore this would definitely attract the female audience.

Main image: I made the main image look imposing. I made it the focus of the front cover by having the colours stand out

(eg: the model’s hair and lipstick next to the black and white (plain) colours of the font/text.

This would catch the attention/attract my audience.

Front cover

How I attracted my target audience:

Features – Pull quotes & buzz words: I used pull quotes to attract my target audience

as they create hermeneutic questions and therefore entices the reader.

In addition to this I used buzz words such as ‘exclusive’ to attract the audience as it suggests that it will be something that can solely be seen in my magazine.

As well as that I made the featured artist name stand out by putting it in a bolder/bigger font and by making it red in order to attract my target audience immediately when they look at the front cover.

Attracting my target audience:

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Attracting my target audience: Pull quote: I used a pull quotes to entice my

target audience to read the article on the double page spread and create hermeneutic questions.

I purposely made both of the pull quotes controversial and interesting to create even more questioning (hypodermic needle).

Anchorage text: I made the name of the artist into

anchorage text in order to make it eye-catching and get the attention of my audience. Double page spread

Attracting my target audience: Colour scheme:I kept the same colour scheme in order to make the audience associate these colours with my magazine so that later on I could potentially create a loyal fan base.

Main image: I purposely used direct mode of address to create a relationship between the reader and the artist, also the eye contact makes the image more striking and eye catching. I also made the image stand out (due to colours) to make it bolder and therefore attract the attention of audience once again.