Date post: | 21-Mar-2017 |
Category: |
Business |
Upload: | startupsbe |
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GROWTH HACKING How to scale fast with data driven
marketing?
GROWTH HACKING CASES
HOW YOU CAN START GROWTH HACKING
THE GROWTH HACKING MINDSET
I want to show you:
@evelinesmet
Growth hacking mindset
@evelinesmet
IT’S OK TO FAIL!
@evelinesmet
Growth hacking skills
Famous growth hacks
DROPBOX REFERRAL HACK
TWITTER ONBOARDING HACK
@evelinesmet
Hotmail referral hackSPOTIFY REFERRAL HACK
MC DONALDS ACQUISITION HACK
ZAPIER ORGANIC SEARCH HACK
MOSTLY TECHNOLOGY BASED
AUTOMATE THE PROCESS
USE NON-TRADITIONAL METHODS
What is different?
RUN EXPERIMENTS
MEASURE & SCALE WHAT WORKS
Growth hacking in each stage of the funnel
Ok.. But how can I start growth hacking my startup?
Choose your one metric that matters -OMTM- & grow
1
Data overload
A wealth of information creates a poverty of attention
@evelinesmet
Your OMTM is your true north
IT CREATES FOCUS FOR THE ENTIRE COMPANY
IT INSPIRES AN INTERNAL CULTURE OF EXPERIMENTATION
IT ANSWERS THE MOST IMPORTANT QUESTIONS FOR YOUR BUSINESS
Why do you choose OMTM?
@evelinesmet
product market fit
growth
scaling
revenue
expansion
INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)
LOYALTY CONVERSION
INVENTORY LISTINGS
ENGAGEMENT CHURN
DOWNLOADS CHURN
VIRALITY
CONTENT SPAM
TRAFFIC VISITS
RETURNS
CAC SHARES
REACTIVATION
CAC SHARING
INHERENT VIRALITY
CAC
WOM APP RATINGS
CAC
RETENTION SHARING
CONTENT VIRALITY
TRANSACTION CLV
CONVERSION %
TRANSACTION COMMISSION
UPSELLING CAC CLV
CLV ARPDAU
ADS DONATIONS
CPE AFFILIATE % EYEBALLS
AFFILIATES WHITE LABEL
OTHER VERTICALS
API MARKETPLACE
SPINOFFS PUBLISHERS
ANALYTICS USER DATA
SYNDICATION LICENSES
BU
SIN
ESS
STA
GES
Find your growth metricBUSINESS MODEL TYPES
ECOMMERCE 2 SIDED MARKET SAAS MOBILE APP MEDIAUSER GEN CONTENT
Set an actionable goal
2
BY INCREASING DAILY ACTIVE USERS
GROW MY COMPANY
Set an actionable goal
INCREASE CONTENT CREATION BY MEMBERS BY 15% BY END 2017
EDUCATE MEMBERS ABOUT CONTENT CREATION VIA
SHOW CONTENT FEATURES ON THE HOMEPAGE
INCLUDE CONTENT CREATION IN ON BOARDING EXPERIENCE
INCREASE RETENTION
Business objective
Business goal
growth metric
actionable goal
growth experiments
Create a culture of experimentation
3
START HERE
CHOOSE A METRIC YOU WANT TO
FOCUS ON
DRAW A LINE IN THE SAND FOR THAT METRIC BASED ON YOU BUSINESS MODEL
BRAINSTORM FOR GROWTH EXPERIMENTS TO IMPROVE
THE METRIC
EXECUTE THE BEST GROWTH EXPERIMENTS
COLLECT THE DATA
WAS THE GROWTH EXPERIMENT A SUCCESS?
SCALE YOUR EXPERIMENT AND HACK YOUR GROWTH DRAW A NEW LINE
MAKE AN OVERVIEW OF YOUR EXPERIMENTS & CHOOSE WHICH ONE TO EXECUTE
YES NO
Disclaimer: growth hacking = hard work
I’t all starts with knowing your customer
Why are Nigerian spammers good growth hackers?
@evelinesmet
Why is Nigerian spam so badly written?
BAD LANGUAGE
1000 EMAILS SENT 1000 EMAILS SENT
10% CONVERSION = 100 RESPONSES
0,1% CONVERSION = 1 OR 2 RESPONSES
1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY
PROPER ENGLISH
SCALABLE NOT SCALABLE
@evelinesmet
Nigerian spammers have learned to understand their target market & their customers
@evelinesmet
Need help with growth strategyBecome a growth hackerJoin the growth hacking community
@evelinesmet [email protected]