Date post: | 19-May-2015 |
Category: |
Technology |
Upload: | sandy-blanquera |
View: | 375 times |
Download: | 0 times |
Even Blondes
Use Social Media:You can too
Sandy BlanqueraPrincipal & Blonde
Shift Happens!
The world is changing fast.
The first text message was sent
in 1992.
Today, text messages outnumber
people on the planet at 8 billion
per day.
~ Tomi T Ahonen
Today, 1.5 billion people use the web.Internet World Stats.
India is the number one
English speaking country in the world.
100% of college graduates speak
English in India.~ wikipedia.com
If Facebook were a country,
it would be the 8th largest country in the world.
Facebook had 132.1 millionunique visitors in 2008.
My Space had 117.6 million unique
visitors in 2008.
Your competition is already using social media.
Be an early adopter before
your competition gets to your target audience.
Citizens are creating the web
content. Are you one of them?
Social media sites have experienced
incredible growth – Twitter | 2,400,000 | 343% growth– Ning | 251%– Linkedin | 11,924,000 | 193% growth– Facebook | 39,003,000 | 116% growth– My Space | 59,352,000 | 1% growth– As of September 2008~ Nielson wire
What does all this shifting mean?
If you aren’t part of the shift,
you could get left behind.
I’m curious.Tell me more!
Web 2.0 is
Changing trends using World Wide Web
technology and web
design to enhance creativity communications secure
information sharing
collaboration and functionality of the
web.
What is Social Media?
SOCIAL MEDIA is an umbrella term.
It defines web activities.
integrates technology creates
social interaction and the construction
of words pictures videos and audio.
http://www.wikipedia.org
Looks overwhelming.How do I make sense of all the applications?
Conversations Powered by certain applications…
BlogsMicro BlogsOnline Chat
RSSWidgets
Social NetworksSocial BookmarksMessage Boards
PodcastsVideo Sharing SitesPhoto Sharing Sites
Wikis…to name a few
Build your social network
one relationship & one conversation at a time
Pick your channels carefully!
• WWW Reach
• Size of population
• Demographics
• Growth and adoption rates
• Nature of interaction
Channel characteristics% Growth vs. Immediacy vs. Unique audience size in
Millions
664, 3
1382, 7
145, 55
146, 12
228, 66
82, 13.4
-100
100
300
500
700
900
1100
1300
1500
1700
<-- less - immediacy - more -->
% g
row
th y
ear
ove
r ye
ar
Facebook - Dec 08 LinkedIn - Dec 08 Twitter - Dec 08
Facebook - Feb 09 Linkedin - Feb 09 Twitter - Feb 09
What should you do?
Go Blonde.•Get your feet wet
•Create a social media strategy
•Explore personal branding
•Learn production tools
•Engage consistently
•Get feedback