About Australian Football League
• Elements of Rugby mixed with football
• Differences: Direction in which you can pass, how you score
• Formed: 1857, first televised in 1957
• 2017: Womens inaugural season helps grow viewership
• Sponsors: Toyota, Gatorade, Coca Cola, McDonalds
• AFL announces esports league
• 21% of AFL fans watch, play, or follow esports
• About 1.5 million Australians said they were fans of esports
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Fan Attendance/Viewership/Content
• 9.3 million social media interactions
• AFL and WAFL app: Live streaming, scores, stats, tickets
• AFL hosts a "Footy Festival" in Melbourne
• Includes Food Fest, Parade, Kids Zone
• 2017: AFL and Snap Inc. (Snapchat) signed a multi-year deal
• Includes "Our Story" at each match
• Total 2017 Match Attendance: 7.2 million
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Integrating Aon• Player for a day experience:
- Aon employee signs contract to be AFL player for a day
- Press conference, jersey, etc.
- Meets players, joins team practice
- Tickets to AFL game
- Dinner in suite
• AFL Youth Camps:
- Four to five locations in Australia
- Players coach kids
• AFL player content series: Players try new things
- Aon Facebook
- Player works as Aon employee for a day
- Yoga/ballet
- Tea party with a young fan
- Take care of kangaroos/koalas for a day
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About F1• Single seat auto racing
• Consists of ten teams and twenty drivers, two per team
• Season: March to November
• Location: All over the world
• 2017: Fastest growing sports brand on social media
• Will have its own streaming service in 2018
• Races aired on ESPN/ABC
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Viewership and Attendance
• Viewership From 2015:
- F1: Gained 200,000 viewers
- NASCAR: Lost 60,000 viewers
• Twitter: 1.5 million followers
• Instagram: 2 million followers
• Facebook: 4 million followers
* NASCAR has not released attendance numbers since 2013
LeagueTV Viewership (Worldwide)
Attendance
F12015: 400,000,0002016: 425,000,0002017: 600,000,000
2016: 3,740,0002017: 4,000,000
IndyCar2014-15: 20,000,0002016-17: 20,000,000
2016: 10,000,0002017: 13,000,000
NASCAR2015: 180,000,0002017: 120,000,000
3,500,000 (2013)*
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McLaren Formula 1 Team
• Founded: 1966
• Sponsors: Dell, SAP, Pirelli
• Current Drivers: Fernando Alonso and Stoffel Vandoorne
• Partnering with Renault Power (engines)
• Voted as second favorite team by F1 fans behind Ferrari
• 182 Grand Prix wins, twelve Drivers Championships
• Recently partnered with Dell Technologies, supplying to tech division
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Integrating Valvoline
• Pre and post-race show on McLaren Facebook:
- Includes driver and pit crew interviews
- Facebook Live
• Mini-series devoted to race preparation: (like 24/7 on HBO)
- Behind the scenes into driver’s backstory, race preparation
- Pit crew preparation, car updates
- Facebook Watch
• McLaren F1 Retail Opportunity: iRacing competition: (Austin, TX race)
- Customers at Advance Auto Parts get one race ticket
- iRacing machine brought to different Advance locations
- Top three scores compete at an F1 race
- Winner tours McLaren tech center
- Meet McLaren drivers
- Travel/transportation from hotel and racetrack
- Grandstand Tickets and Paddock Club access
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About Stagecoach Music Festival
• Outdoor country music festival held at the Empire Polo Club in Indio, California founded in 2007
• Target Age: 15-30
• 2017 daily attendance: 75,500
• 2017 total attendance: 226,500
• Additional 62,000 guests allowed in attendance
• 2018 Headliners: Garth Brooks, Keith Urban, and Florida Georgia Line
• Date: April 27-29, 2018
• Price: $330 for a three-day pass
• Location: Southern California, 130 miles from Los Angeles
• Sponsors: Monster, Toyota, Sirius XM, American Express
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Stagecoach Following/Attendance Compared to Other Country Music Festivals
NameDays
of Event
2017 Attendance
Instagram Followers
Twitter Followers
Facebook Followers
Stagecoach 3 167,000 69,000 32,000 175,000
Country Thunder 4 138,000 17,000 19,300 154,000
Pepsi Gulf Coast Jam 3 64,000 5,500 7,000 79,000
Taste of Country Festival 3 56,000 8,000 9,000 81,500
Coachella 6 250,000 1,300,000 881,000 2,000,000
Lollapalooza 3-4 400,000 263,000 507,000 1,000,000
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Integrating Valvoline• Retail Customers:
- Discounted 3-day pass
- food and water voucher
• Entered to win:
- Upgrade to standing pit corral
- Backstage pass to Florida Georgia Line
- Mudding experience with Florida Georgia Line
• Content:
- Artist profiles
- Short clips from music videos
- Stagecoach website and on-site
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Red Bull Sound Select Concert Series
• Founded: 2012
• Goal: Pair local up-and-coming artists with the cities tastemakers
• Locations: Chicago, Illinois, Seattle, Washington, Los Angeles, California, New York City, New York, Portland, Oregon, Miami, Florida, Philadelphia, Pennsylvania, Toronto, Ontario
• Price: $15, or less with membership
• Past Headliners: Khalid, Migos, Run The Jewels, Flume
• Partners: Spotify, Soundcloud
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HeadlinersArtist
Spotify Monthly Listeners
Facebook Followers
Instagram Followers
Twitter Followers
RBSS X 823,400 X 32,500
Khalid 30,000,000 392,500 2,000,000 1,000,000
Run The Jewels 2,300,000 318,000 110,000 138,000
Migos 20,000,000 2,300,000 6,000,000 2,000,000
Flume 7,000,000 1,300,000 1,000,000 465,000
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Integrating Valvoline• Content: Artist road trip touring stories:
- Artists favorite stories from touring on the road
- Significance of road trips for the band
• Guitar Hero Contest Pre-Concert:
- Six fans chosen
- Tournament in between acts on stage with projector
- Updates on Snapchat
- Winner receives Valvoline/RBSS/Retail sponsor apparel
- Meets artist post-show
• Content:
- Artist profiles
- Short clips from music videos
- RBSS website and on-site
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About Paris Saint-Germain eSports team
• PSG is a French soccer team playing in the Ligue 1 • Founded: 2016
• PSG eSports team consists of six players, three per game
• Games:- FIFA Soccer (6.5 million hours watched on Twitch)- Rocket League(4.7 million hours watched on Twitch)
• Rocket League: Mix of racecar driving and soccer
• Both rank in the top twenty games on Twitch
• Sponsors: Republic of Gamers-Windows 10, PMU Statistics
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Integrating Valvoline
• Content: PSG behind the scenes:
- Player bios, interests outside of eSports
- Team practices
- Tournament preparation
- Players given Valvoline gear to train in
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About Windy City Smokeout
● Local country music, beer, and BBQ festival
● Featuring the top twenty BBQ pitmasters
● Different social-cultural events throughout the weekend
● 2017 Attendance: 40,000
● Founded: 2012
● Date: July 14-16, 2018
● Price: $110 (age 10 and under are free)
● Location: Bub City in Chicago, Illinois
● Sponsors: Yeti, Abt, Shiner Beers, Lettuce Entertain You
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Headliners
ArtistInstagram Followers
Twitter Followers
Facebook Followers
Spotify Monthly Listeners
Windy City Smokeout
7,100 3,000 22,000 X
Brett Eldredge 1,200,000 1,100,000` 1,100,000 3,100,000
Brothers Osborne 151,000 112,000 127,000 2,300,000
Aaron Lewis 113,000 89,000 734,000 586,000
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