Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | ca-technologies |
View: | 1,617 times |
Download: | 3 times |
Event-full Social Media Maximize the Impact of Events
through Social Media
For Event Marketers
Create a Plan
‡ Objectives ‡ Strategy ‡ Checklist ‡ Create references
‡ Social media. Use it. Live it. Love it.
‡ Internal resources – don’t carry this load alone!
‡ Blog – give ‘em a little something extra
‡ Utilize all of your social channel capabilities
• Facebook contests
• LinkedIn groups
• Google+ events
• Twitter lists
• Email signature
Pre-event Actions
During the Event
‡ Tweet and retweet
‡ Blog live from the event
‡ Post photos from the event
‡ Take videos and post – interviews, surveys, etc.
‡ Engage with online discussions
‡ Include speaker Twitter handle and event hashtag on all presentation slides and post to SlideShare
‡ Host a contest via Facebook
‡ Host a Google+ Hangout
Post Event – Wrap it Up!
‡ Use platforms such as GaggleAMP, hashtag tracking,
bit.ly, and Radian6 for share and reach metrics
‡ Post “Thank You for Attending” messages, contest results, and remaining images and/or videos
‡ Post session replays and presentations
‡ Write a blog post highlighting the event
‡ Look for attendee feedback on the event and join the conversation
For Event Attendees
‡ #1 Google ranking
‡ 150,000+ impressions on Twitter
‡ 130+ mentions and retweets
‡ 65+ new followers
‡ 3,000+ blog hits
‡ 200+ video views
AWS re: Invent – Case Study
Show Coverage
‡ Social outreach and promotion
‡ Bring your gear
‡ Tweet
‡ Take photos
‡ Daily roundups
‡ Continue the conversation
Guidebook CamCard Twitter Bizzabo
Questions
‡ What if I rarely use Twitter? ‡ How many team members should cover a conference? ‡ What was the most challenging part of covering the conference? ‡ What are our plans for covering conferences in the future? ‡ Suggested apps? ‡ Other questions? Please ask!