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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
PRA-417 SYLLABUS
Hakan Türkkuşu
Event Management
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
This week
week # 5
03/11/2011
Classification of the events...
-
Mass: target audience / goers
-
Venue: content / profile
-
Time: time bound / frequency
presentation of GA
success formula
of AE
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
MASS
ABC of an event
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
What about the targetted profile:- goers / users / consumers - by age: kids / teens / youngs / adults / senior citizens- female / male / mix- free / paid (ticket)- students / graduates- physical limits (min height, max weight, etc...)- experienced / well trained - financial welfare: charity / auction- media / opinion leaders
Mass: audience
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
VENUE
ABC of an event
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Where about the real hosting:- continents / countries
cities / zones / districts (address, coordinates)
- indoor / outdoor- open to public or
for a closed group- virtual (rapidly groving
& developing option for the events)
Venue: allocation
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
TIME
ABC of an event
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- Seconds- Minutes- Hour/s- Day/s- Week/s- Month/s- Quarterly- Seasonal- Annual- Biennial- Special occassions
Time line
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D
Event business has...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
One dimension
In mathematics we use the term of length
to name the measure of a one-dimensional
object.
Though we might straighten out a piece of string to measure its length against a ruler, the length of the string is the same even when it is curled or folded.
Dimensions
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Two dimensions
We call the measure of a
two-dimensional object its
area with their length & width
OR width & height
OR length & height...
We also measure the
length
of the
boundary of the two-dimensional object --
the line segments or curves that enclose it. The length of the
entire boundary is called the
perimeter or
circumference.
Dimensions
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Three dimensions
We call the measure of a three-dimensional (3D) object its volume. Because edges are one-dimensional, and faces are two-dimensional, their measures are length and area, respectively.
As for naming the dimensions of a three-dimensional figure, the only rule is
be sensible and clear.
Dimensions
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Someone developed a math formula for
success!
If “A” equals success, the formula is: A=X+Y+Z...
Formula for success
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
This may be the most important mathematic equation you will ever
see;
- “X” is work, - “Y” is play, - “Z” is keep your mouth shut.
Math equation...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Guess who he is?
Must be genious...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
One
of
the
greatest
minds
of
all
time
Albert Einstein
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
#1 Work:
He had a tremendous work ethic and because of that gave more to society and modern science than any person in recent times.
#2 Play:
Einstein, however, did not work 24 hours a day and made time for fun and relaxation.
#3 Keeping your mouth shut:
Shift your mind-set from being a talker to a listener. Basicly, ask questions and then keep your mouth shut!
Basics of achievement
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Three-dimensional space
is a geometric model of the physical
universe in which we live.
The three dimensions are commonly called length, width and depth
(or height), although any three mutually perpendicular directions can serve as the three dimensions.
3D consists of XYZ
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
ABC = XYZ
Event simulation:
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D = XZY
x = time
z = venue
y = profile
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D = XZY
x1
xn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D = XZY
y1 ynx1
xn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D = XZY
z1
zn
y1 ynx1
xn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3D = XZY
z1
zn
y1 ynx1
xn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
this is your event in the world!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Basic : Entertainment
Group
: MassiveType
: Festival
Profile... -
goers
/ users / consumers
-
kids / teens / youngs
/ adults
/ senior citizens-
female / male / mix
-
free
/ paid-
education based
/ graduated
-
media
/ opinion leaders-
others...
Event built up
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Name
:
İz FestVenue
:
İEÜ
campus
Plan : İF map
Allocation... - outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths,
media compound, security, etc...-
indoor: catering, restrooms, medical aid, production office, etc...
-
open to all İEÜ
students
/ graduates of İEÜ
/ other universities
Event built up...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Name
:
İz FestVenue
:
İEÜ
campus
Date : May 2012
Timing... - Pre-Event: ~200-300 days before D-Day
(conceptualizing, planning, purchasing, artist booking, talents, etc...)-
EVENT: weekend starts with D-Day, on a TGIF(executing the event & supervising all operations)
-
Post-Event: ~15-60 days after the event(load-out, reporting, ROO & ROI analysis, etc...)
Event built up...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Any questions...
UESTIONS
NSWERS
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
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