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Event Proposal - Bayer Dealer Conference 2013

Date post: 21-Aug-2014
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Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work. This sharing hopefully get some feedback from viewers and I am able to learn from you.
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BAYER DEALER CONFERENCE DALAT- LAMDONG 06 / 12 / 2013
Transcript
Page 1: Event Proposal - Bayer Dealer Conference 2013

BAYER DEALER CONFERENCE D A L A T - L A M D O N G

06 / 12 / 2013

Page 2: Event Proposal - Bayer Dealer Conference 2013

BRIEF

1. PROJECT TITLE: Animal health conference 2013

2. TIME: 06 / 12 / 2013

3. VENUE: Dalat city

Page 3: Event Proposal - Bayer Dealer Conference 2013

OBJECTIVES

Business

summary

Client

appreciation

Enhance

Bayer image

Page 4: Event Proposal - Bayer Dealer Conference 2013

AUDIENCE INSIGHT

Entrepreneurs

Distributors

1st class retailers

Mid-aged

Traveling a lot

Meticulous

Must be well-served 300 audiences

WHO ARE THEY?

WHAT THEY EXPECT? UNIQUE In term of activities moment

MEMORABLE SOPHISTICATED In term of message delivery

Page 5: Event Proposal - Bayer Dealer Conference 2013

SAYCHEESE PRESENTS

Page 6: Event Proposal - Bayer Dealer Conference 2013

Scientists They spend years working in the laboratory

Thousands of experiment

Because of one mission

make our life better

Page 7: Event Proposal - Bayer Dealer Conference 2013

ENTER

THE WORLD

SCIENTIST OF

A c h i e v e m e n t . P a s s i o n . D e d i c a t i o n

Page 8: Event Proposal - Bayer Dealer Conference 2013

SCIENCE FOR Theme

A BETTER LIFE

Page 9: Event Proposal - Bayer Dealer Conference 2013

VISUAL

Page 10: Event Proposal - Bayer Dealer Conference 2013

SCIENCE FOR A BETTER LIFE

Visual idea

According to concept, the visual idea shall

indicate the passion & dedication of Bayer

scientists. It shows how Bayer scientist’s take

care of corporate mission – Science for a

better life.

Page 11: Event Proposal - Bayer Dealer Conference 2013
Page 12: Event Proposal - Bayer Dealer Conference 2013

LOGO TYPO

Page 13: Event Proposal - Bayer Dealer Conference 2013

TONE&FEEL MEANINGFUL.MEMORABLE.EXCITING

Be inspired by the core value of science foundation of 150 years.

Be impressed by key moments of whole event.

Get excited with the “treasure” from Bayer

Page 14: Event Proposal - Bayer Dealer Conference 2013

EXECUTION

Page 15: Event Proposal - Bayer Dealer Conference 2013

MASTER TIMELINE

PRE-EVENT IN-EVENT

SENDING INVITATION & GETTING CONFIRMATION

18 – 29 / 11 / 2013 06 / 12 / 2013

CONFERENCE & GALA DINNER

Page 16: Event Proposal - Bayer Dealer Conference 2013

INVITATION OPTION 1

The invitation will be die-cut on the shape of

microscope. The die-cut is able to stand attach with a

small platform.

Page 17: Event Proposal - Bayer Dealer Conference 2013

INVITATION OPTION 2

By using the experimental glass

as the cover, the printed invitation

shall be put inside the glass.

Page 18: Event Proposal - Bayer Dealer Conference 2013

EVENT

WALKTHROUGH

Page 19: Event Proposal - Bayer Dealer Conference 2013

M E E T I N G

Page 20: Event Proposal - Bayer Dealer Conference 2013

AGENDA No. Time Activities

1 08.30 – 09.30 Welcome guest

Photo shooting

2 09.30 – 09.35 Opening moment:

“Achievement of animal health product in 2013”

3 09.35 – 09.40 Opening speech

4 09.40 – 10.30 Business summary report

5 10.30 – 11.00 Lucky draw & Reward

6 11.00 – 11.30 Photo shooting

Closing

CONFERENCE

Page 21: Event Proposal - Bayer Dealer Conference 2013

CHECK-IN

Tag every guests a branding pin Receptionists wear uniform like a scientist

Page 22: Event Proposal - Bayer Dealer Conference 2013

DECORATION At entrance, audience feel atmosphere with the flag

banner decoration

Page 23: Event Proposal - Bayer Dealer Conference 2013

DECORATION At foyer, a collection of science achievement

of Bayer will be displayed as form of each

letter of event theme

“Science for a better life”

Each letter illustrates the shape / body of an

animal

Page 24: Event Proposal - Bayer Dealer Conference 2013

DECORATION A timeline represents achievement of Bayer will be illustrated as the LCD screens.

Each footage is valuable moment for an specific events of its animal health products.

Page 25: Event Proposal - Bayer Dealer Conference 2013

PHOTO CORNER Decorate airship balloon is lifting the logo of conference.

This means Bayer never stops developing animal health division.

Die-cut formex

Neon sign cover

Page 26: Event Proposal - Bayer Dealer Conference 2013

NETWORKING

Bayer representatives take care customer,

network and request dealers sharing their

personal opinion of last year business

status. And recommend them solutions with

their issues.

Serving welcome drink during

networking section

Page 27: Event Proposal - Bayer Dealer Conference 2013

OPENING MOMENT

An video intro that captures all activities in animal health product within 2013

Page 28: Event Proposal - Bayer Dealer Conference 2013

SPEECH

Representatives of Bayer deliver welcome speech

Page 29: Event Proposal - Bayer Dealer Conference 2013

BUSINESS REPORT

Representatives of Bayer presents the report of 2013

98% SALE

50% SHARE

Unveil the impressive figures

& 2014 Objectives

The sale, share figures of 2013 and 2014 objectives are

printed on vertical banner and covered by a white curtain.

When presenter talks about those figures, 02 receptionist

will pull down one by one curtain to reveal hidden banners.

Page 30: Event Proposal - Bayer Dealer Conference 2013

LUCKY MOLECULE 1. Preparation:

A plastic cage, blowing machine, mock-up molecule (marked with seat

numbers).

2. How to play:

- Blowing machine blows molecule fly around the cage

- A guest will be invited and catch the molecules.

- The number on the molecule will match with the seat number.

- The lucky man will receive the prize immediately.

Page 31: Event Proposal - Bayer Dealer Conference 2013

Conference ends.

Page 32: Event Proposal - Bayer Dealer Conference 2013

G A L A D I N N E R

Page 33: Event Proposal - Bayer Dealer Conference 2013

AGENDA No. Time Activities

1 18.00 – 18.30 Welcome guest

Photo shooting

2 18.30 – 18.35 Opening moment:

“150 years – Science for a better life”

3 18.35 – 18.45 Thank you speech

Toasting

4 18.45 – 19.30 Dinner

5 19.15 – 19.30 Entertainment (part 1)

6 19.30 – 19.45 Awarding (part 1)

7 19.45 – 20.00 Games with audiences

8 20.00 – 20.15 Awarding (part 2) & Lucky draw

9 20.15 – 20.30 Entertainment (part 2)

10 20.25 – 20.30 Closing moment

GALA DINNER

Page 34: Event Proposal - Bayer Dealer Conference 2013

WELCOMING

An pianist, whom wears white blouse,

entertains guest with classical melody.

The piano will be decorated with the hand-

writing chemical elements.

Page 35: Event Proposal - Bayer Dealer Conference 2013

DECORATION

Stage idea

A large panel LED to illustrate video, motion of the event

Page 36: Event Proposal - Bayer Dealer Conference 2013

OPENING

Borrowing Silhouettes dance performance

To illustrates the Story

OPTION 1

The story

Each scientist has to fail sometimes, but any failure teaches them to be patient, to believe each others. The success will

not come easily to you like “piece of cake”. It requires sacrifice, tears and a heart. And by the time it reaches you, it not

only brings you joy but also makes human life better

Page 37: Event Proposal - Bayer Dealer Conference 2013

OPENING

Execution idea

An video motion describes the evolution of a molecule, it is growing, growing and growing to completing shape.

An cello artist play along with video from slow melody to higher emotion.

And ends by the Bayer theme song

OPTION 2

The story

It is inspired from the Evolution of Life. Any form of life starts from molecule and growing. The same as scientists, they

begin studying and researching from molecule, experimenting and combining different ways. Eventually, any successful

combination not only makes an evolution but also becomes a revolution to serve human.

Page 38: Event Proposal - Bayer Dealer Conference 2013

SPEECH The representative of Bayer

shares his gratitude to

guests and make a wish for

the next prosper year.

Page 39: Event Proposal - Bayer Dealer Conference 2013

ENTERTAINERS

Kasim Hoàng Vũ

(Option 1)

Trà My

(Option 2)

Phạm Anh Khoa or Thảo Trang for back-up

Selection Criteria

- Be able to sing English

- Well-interactive

- Good vocal

Page 40: Event Proposal - Bayer Dealer Conference 2013

GAME 1.FUN QUIZ

MC interact with guests by fun quiz

about animals / about Bayer

achievement

Any correct answer will be

rewarded

2.PERFECT COUPLE

MC will give 02 persons the

lookalike 5 images.

Person no. 1 arrange 5 images in a

row and describe by gesture the

order of 5 images to person no. 02.

The person no.2 has to arrange his

image exact the same order of his

teammate.

REWARD

Health balance bracelet

Page 41: Event Proposal - Bayer Dealer Conference 2013

LUCKY DRAW By using a lucky draw software, it randomly pick up guest’s name.

The name will be automatically projected on LED screen

Page 42: Event Proposal - Bayer Dealer Conference 2013

AWARDING CLIENTS

Bayer representatives gives award to excellent dealers.

(The structure of award base on Bayer requests)

Page 43: Event Proposal - Bayer Dealer Conference 2013

CLOSING MOMENT Celebrate 150th anniversary

Execution idea

The MC call up on stage the dealers whom have birthday in December. Then Bayer staffs pull

out from backstage the 150th anniversary cake. And together we celebrate dealers birthday as

well as Bayer. The signer of event will perform the theme song along with Bayer staff.

Page 44: Event Proposal - Bayer Dealer Conference 2013

Gala dinner ends.

Page 45: Event Proposal - Bayer Dealer Conference 2013

SUMMARY Entering the world of scientist CONCEPT

Science for a better life THEME

Scientist dedication and passion VISUAL

Meaningful. Memorable. Exciting T&F

Walkway of Achievement: Achievement panel / History board /

Photo corner / Others

Décor

Harmony of Sc. & Music: Piano corner

LED stage for performances

Report unveil: Vertical banners along 02 sides of meeting ballroom

Page 46: Event Proposal - Bayer Dealer Conference 2013

EVENT

Opening moment: Remarkable footage of animal health products MEETING

Business report unveil

Lucky molecule

GALA Opening moment:

Option 1: Science for a better life

Option 2: Evolution of life

Entertainers:

Option 1: Kasim

Option 2: Tra My

Lucky draw by software

Entertainers back-up

Option 1: Pham Anh Khoa

Option 2: Thao Trang

Closing moment: Happy 150 years anniversary

Page 47: Event Proposal - Bayer Dealer Conference 2013

THANK YOU Say cheese


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