EVENT PROPOSAL - regonline.com fileEVENT PROPOSAL IDP Indonesia’s Australia, UK, U.S, Canada & New...

EVENT PROPOSAL

IDP Indonesia’s

Australia, UK, U.S, Canada & New Zealand Education Fair

12-15 Oct 2018 Information for Canada Clients

Event Proposal | IDP Indonesia | IDP Education Pty Ltd

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Table of Contents

Indonesia Market Update 3

1. Event Objective 4

2. Event Format & Student Profile 5

3. Benefits of IDP’s Australia, U.K, U.S, Canada & New Zealand Education Fair for clients 6

4. Pre-Event Promotion 7

a. Online Marketing

b. Offline Marketing

c. Local Institution Outreach

5. Post Event Follow up 8

Application process

6. Event Participation Cost 9

7. Event Calendar 10

8. Travel and Accommodation 11

8. Freight 12

9. Contact details – IDP Indonesia key staff and branch offices 14

10. Important Dates – Checklist 15


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IDP Education Indonesia will continue its persistent efforts to promote the value of Canada Education and facilitate platforms for interaction between our partner institutions and potential students. Canadian institutions together with IDP need to encourage students to study in Canada. We at IDP Indonesia are extremely passionate about Canada as desired education destination, along with Australia, UK, US and New Zealand. IDP Indonesia is a preferred student placement provider for Indonesia students who want to study in Canada. At the same time, IDP Indonesia intends to expand the business to UK, Australia, US & New Zealand market segments and expanding the business to be preferred placement provider for Australia, U.K, U.S, Canada and New Zealand. IDP is committed to work closely with all of our clients to attract quality students and ensure a steady growth. We believe that focused approach for each destination and robust integrated marketing campaign for all destinations will bring strong contribution to the business. We want to continue as market leader in Canada education business and we want to leverage positive outcomes in terms of increased enrolments in U.S, U.K, Australia, Canada and New Zealand universities and institutions. The major focus market for this event will be in Jakarta.

For Canada Institutions, IDP Indonesia is predominantly a mixed market with more of under graduate (UG) program with around 60% students applying for UG programs (including colleges, foundation programs, etc) and the PG market around 40%. The popular courses in Indonesia are Business and Management, Information Technology, Engineering, Accounting, Science, not to mention Creative Industry is an emerging popular study program. We encourage Canada universities and institutions to participate with us to promote education in Canada and showcase the quality, values and graduate outcomes of Canada education. See you in Indonesia at IDP Indonesia’s Australia, UK, US, Canada & New Zealand Education Fair! Purwanto Chandra Country Director

Indonesia Market Update


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1

Event Objective

Objective

The key objective is to maximize conversions using multiple approaches to reach prospective students. Annually a large number of students are recruited by Canadian institutions and this event offers another big opportunity to reach to a large and wider audience.

Objective 1: Conversion

Move students from offer to acceptance stage - Convince a student to submit/accept an offer previously made.

Generate pre-counselled students who therefore have higher probability to conversion when they have a face to face or one-on-one interaction with clients.

Objective 2: Lead Generation

Invite potential students to engage with IDP and the participating Canadian institutions.

Opportunity to attract, invite and convince walk-in students to submit an application at the event to

the participating institutions. Indonesia is a mature market now and we expect quite a number students and parents to come prepared post the initial research about the institution and course in which they wish to pursue their higher education and that will match and meet their academic, financial and career needs.


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2

Event Format and Student Profile

IDP Indonesia offers an event format best suited to attract good students The event will follow a ‘pre-counselled students’ format. IDP would work towards generating qualified leads and preparing applications for specific universities prior to the event. Pre-counselled students will be sourced from a variety of events and promotions. IDP Indonesia will provide the opportunity for you to:

a) Meet with pre-counselled, qualified students. b) Outline the course structure, facilities and services offered by your institution. c) Determine the eligibility of students and encourage applications. d) Issue on-the-spot-offers where appropriate. e) Discuss specific student requirements in terms of academics, accommodation or other

student support services. f) Any ‘walk-ins’ on the day of the event will also be pre-counselled by the IDP team before

being directed towards suitable institutions. Student Profile:

Students who have completed / pursuing their Master Degree programs

Students who have completed / pursuing their Bachelor Degree programs

Working professionals who want to pursue education in Canada

Students who are completing their Year 12, IB or equivalent exams

students who are not yet completing high school and looking to do pathway in the Canada

Popular courses:

Programs in the following fields are most sought after in Indonesia

Business & Management

Information Technology

Engineering

Social Science

Science

Liberal Arts


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3

Benefits of IDP’s Canada Education Fair for clients

The IDP Indonesia event has a range of benefits!

Qualified leads

Opportunity to have qualify leads for the next two intakes from pre-qualified leads and walk-in’s

Event Management

OSCAR: An effective CRM tool for pipeline management of the students registered during the event, increasing the chances of student conversion

Wide Reach: Over 14,000 students have attended the IDP education fairs since last year

Best Counsellors: Highly skilled education counsellors have been trained on Canada study

Centralized web leads qualifying team: To ensure high quality & standardized response for all 1st

time leads generated through website and classify them on the basis of course interested and start date

Web marketing capability: Generate good quality qualified leads through various online marketing campaigns

Dedicated Canadian Client Relations team: to facilitate exchange of information and updates between institutions and counsellors and to ensure best service standards are delivered to the students and clients.

Reach to a bigger prospective student market

Indonesia has a huge potential of students looking for education opportunities abroad, some number of students go to Canada for higher education. We will undertake initiatives to reach out to this large and relevant target audience.

Showcase for Canada education

An Indonesian platform to showcase the university/institution

Reaffirm the value of a Canada qualification and its global acceptability

Opportunity to assert the brand value of the university/institution


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4

Pre-Event Promotion

IDP Indonesia will plan an extensive advertising and marketing campaign in order to raise the profile of Canada education, promote the fairs, generate qualified leads, and encourage student attendance at the events. The following marketing campaigns will support the build up to the Education Fair:

Online marketing:

Internet marketing o SEM on Google o Display ads through networking and education sites that will reach out to large target group

of students o Promotion on IDP Indonesia website o Social Media marketing through Facebook & Instagram

E-marketing & SMS o E-mailers to targeted student database o SMS to student database o Location Based SMS to targeted student’s location

Offline marketing:

Print advertising o Effective levels of print advertising, promoting Canada education and the IDP event in leading

national daily / newspaper.

Marketing Collaterals

o Posters and Flyer distribution across popular student locations o Standees and other promotion material at all IDP branch offices

Local Institution outreach:

IDP would do promotional activities in Local Institutions in each city to generate potential leads for the event. Put up posters, distribute flyers, counsel students and promote the event.


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5 Post Event Follow up

IDP Indonesia would follow up with all student applicants after the event and assist them through the entire process till they reach the institution.

Application Process: • IDP counsellors would follow up with the students and get the documentation completed • Complete applications with/without decisions would be sent to the institution local or

international office • Trouble shoot student queries while finalizing the institution • Guide them on Visa Process and check financial documents • Assist them to register for IELTS examination • Provide assistance on accommodation and pre-departure orientation


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6

Participation Cost

Participate in the IDP Indonesia event:

Number of cities participation Participation price

1 city participation CAD 1650




Extra table request: CAD 1000 per city Additional fee for representation by an IDP counsellor: CAD 500 per city The participation fee is inclusive of the following: • Lead generation activities • Promotion activities and advertising • Pre-event briefing and market overview • Venue hire and facilities • Tea/ coffee breaks and lunch on event days The booking for this event will close on Friday 7 September 2018


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7

Event Calendar

12-15 Oct 2018 Event – Schedule

Date Day Cities

Venue Time

12-Oct Friday West Jakarta TBC* 12:00 - 14:00 : Lunch and Networking 14:30 - 19:00 : Event

13-Oct Saturday North Jakarta TBC* 12:00 - 13:30 : Lunch and Networking 13:30 - 18:00 : Event

14-Oct Sunday Jakarta TBC* 12:00 - 13:00 : Lunch and Networking 13:00 - 13:30 : Country Briefing 13:30 - 18:00 : Event

15-Oct Monday Bandung TBC* 12:00 - 13:00 : Lunch and Networking 13:00 - 13:30 : Bandung Briefing 13:30 - 18:00 : Event

*To Be Confirmed


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8

Travel and Accommodation

Business visas IDP Indonesia would be happy to assist you with visa letters. Kindly email all requests for visa invitation letter to [email protected] The following information will be required to prepare the visa invitation letter: (As in passport) Name: Mr. / Mrs. / Ms. /Prof.: Name of the Institution: Designation: Date of arrival: Date of departure: Email ID: Phone No: (Country Code) (City Code) Passport Number

The letter(s) will be emailed directly to each participant.

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Travel and accommodation arrangements We recommend participants to book travel arrangements and make hotel reservations directly, or book through your own travel agent before travelling to Indonesia. There will be no IDP-designated rate arranged. Please contact hotels directly to secure your reservation.


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9

Freight

Material for the respective IDP Indonesia offices The brochures sent to the IDP offices will be given to students who visit the offices prior to the event and register for the event in advance. As a general rule, participants are requested to send around 75 to 100 brochures for each city. In case participants require any further clarification regarding the requirements of a specific IDP Indonesia office for, the respective office manager may be contacted. Participants must ensure that the promotional material reaches each of the individual IDP Indonesia offices at least 2 weeks prior to the event. All material should be received in each location (See item 10 for IDP’s addresses) at the latest by: Monday, 24 September 2018 Mode of dispatch of promotional material and payments IDP Indonesia advises participants to send all promotional material through courier rather than airfreight, to avoid customs delays. Furthermore, to ensure that the consignment is delivered on time and to avoid unnecessary interrogation and delays, all consignments should include the following information:

Education Material Only

No Commercial Value – Not for Resale Participants must e-mail a scanned copy of the airway bills to the respective IDP offices to enable IDP staff to track the consignments online and notify participants in advance of any delays that are observed. Note: IDP Education Indonesia will not accept any responsibility for: • Taxes or duty levied on the consignments • Customs clearance • Missing or delayed freight Please note:

1. Do not send material weighing more than 100 kg per airway bill/consignment, in order to avoid problems with and surcharges imposed by the Indonesian customs. Should you need to send more than 100 kg of brochures, it is advisable to send them on separate days/dates. If more than 100 kg are sent on the same day, even with separate airway bills, they might be combined together by the Indonesia customs and therefore regarded as more than 100 kg. Participants should confirm with their courier with regards to this Indonesian customs regulation. Although this regulation is not new, it appears that it is now being more stringently enforced. It should be noted, in addition, that local couriers are not willing to assist by clearing customs in such situations.

2. Materials should not be sent directly to any of the event venue(s) as deliveries may not be received or may be misplaced.

3. It is illegal to import materials into Indonesia that are written in Indonesian, Chinese or Arabic Scripts. Videos/CD should not be included with shipments as all videos/CDs imported into Indonesia must be examined by the National Censorship Body before being released.


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IDP address to send promotion materials

Key Branch Office Details

Office Location

Office Contact

Phone Address

Jakarta,West Jakarta & North Jakarta

Nuning Istiati [email protected]

+(62 21) 252 3291 Wisma Budi, 5th floor, Jl. Rasuna Said, kav C6, Kuningan, Jakarta 12940 Indonesia

Bandung Nabila Kasyalia [email protected]

+(62 22) 2054 2230 Jl. Naripan No 24 A Bandung 40122 Indonesia

Promotion materials during the road show All representatives are responsible to carry their own promotion materials such as Roll-up Banners, prospectus, etc during the events and intercity travel. IDP Indonesia will not be responsible for any lost promotion materials during the road show.


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10

Contact details – IDP Indonesia key staff and branch offices

Name Designation Contact Number Mail ID

Purwanto Chandra Country Director +(62 21) 252 32 91 [email protected]

Hengky Hasiholan Branch Manager - Jakarta

+(62 21) 252 3291 [email protected]

Shendy Akhmadi Branch Manager, Bandung, Semarang, Yogyakarta

+(62 22) 2054 2230 [email protected]

IDP Indonesia office address Key Branch Office Details

Office Location

Office Manager

Phone Address

Jakarta Hengky Hasiholan [email protected]

+(62 21) 252 3291 Wisma Budi, 5th floor, Jl. Rasuna Said, kav C6, Kuningan, Jakarta 12940 Indonesia

South Jakarta Doddy Widodo [email protected]

+(62 21) 727 90950 Plaza 5 Pondok Indah Blok D-11, Jl Margaguna Raya Jakarta 12140, Indonesia

North Jakarta Heru Widodo [email protected]

+(62 21) 2452 0208

Emerald Tower, Level 7 Unit B Jl. Boulevard Barat Blok XB no.3 Kelapa Gading, Jakarta Utara 14240, Indonesia

West Jakarta Nico Alexander [email protected]

+(62 21) 2962 1588

Gedung Vida - Level 3 Jalan Perjuangan No. 8 Kebon Jeruk Jakarta Barat 11530

Bandung Shendy Akhmadi [email protected]

+(62 22) 2054 2230 Jl. Naripan No 24 A Bandung 40122 Indonesia


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11

Important dates – checklist

12-15 Oct 2018 events:

Date Activity

Friday, 7 September 2018 Booking Close Date for October 2018 Road show

Monday, 24 September 2018 Last date for sending brochures to IDP offices

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