IBM Share Session: Smarter Social Media Experiences Erin McElroy, IBM – Babar Bhatti, MutualMind

Smarter INTELLIGENCE

Welcome to the Cognitive Era.

…where Intelligence meets Business.

The IBM Engagement Center enables Intelligence and Business to align through…

•  Adaptive Listening •  Engagement via Visualization •  Discovery of Actionable Insights

Are you Listening? 1

Adaptive Listening is a flexible and powerful way to handle social data… one that’s scalable, replicable, and simple.

“If someone mentions Eventtech and identifies themselves as a C-Suite officer automatically tag the content.

Ifkeywordis#Eventtechandprofiledescriptionmatches“C-suite”andcontentmatches“Eventtech”thentagas“Eventtech–C-Suite”

“Notify me conversations about Eventtech spike”

Ifvolumeforthekeyword“Eventtech”increasesby200%in1hoursendemailto“Socialteam”.

Capturing human engagement

Discovering and Learning

Incorporates algorithms to detect specific Personas from social profiles. The Personas are computed based on certain Personality, Values and Needs scores by IBM Watson

Ifkeywordis“Cloud”andprofiledescriptionmatches“C-Suite”andfollowerscountisgreaterthan1,000andKloutscoreisgreaterthan40andpersonamatches"LikelihoodtoBuy"withmediumconfidencethentagwith”Cloud–C-Suite-LikelytoBuy".

Adaptive Listening also incorporates IBM Watson to learn, discover, and understand…

IBM Engagement Center Listening is smarter also, because it… •  Spans the entire Social Web •  Leverages Twitter Impression analytics •  Incorporates Critical Weather data •  Outperforms, running on the IBM

Cloud

“Avisualisworthathousandwords...”TheIBMEngagementCentervisualizesmillionsofconversa9ons,andbringsIBMcapabili9estolife,inthespeedoflive.

Are You Visualizing the Experience?

2

Visualizing the Data Draws People into the Experience

Toseewhat’sHot,akaSocialBuzz

Livestream/Ads/Promo9ons

TheSelfieOpportunity!

Leaderboards/Ranking/ShareofVoice

Cogni9veviaSocialPortraits

Get Cognitive with Watson Personality Insights

Let Watson Introduce you to You and Your Customer

Real. Authentic. Now.

Are your Insights Actionable? 3

The IBM Engagement Center makes you smarter… Because it gives you the insights to drive new outcomes

• DriveOrganicShareofVoice• MaximizeInfluencerMarkeBng•  ExpandBrandPerformance•  ImproveMarketSenBment•  EnhanceChannelPerformance•  CounterCompeBtorTacBcs•  ConvertDigitalLeads

SomeAcBonsareTacBcal

And other actions are Systemic

The open platform enables them all…

•  GetSmarter•  Visualize•  TakeAcBon…TheIBMEngagementCenter Thankyou.