EventFarm.com RFID badge as key usage study at Offline Summit

2016

EventFarm.com Offline Summit RFID event NYC June 2 2016

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

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BRIGHTBOX INC. © 2016

Summary

Event software company Event Farm hosted a one day conference focused on how offline experiences drive business results. Sponsors and event technology providers were on hand to showcasenew innovative solutions to a small set of industry decision makers.

Target: Industry event plannersevent marketers, experiential specialists from brands and agencies.Number of guests: 200

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Technology on displayRFID / NFC Registration Badges: The Event Farm badges had unique attendee information stored on them making it easy to interact with severalof the experiences at the show.

As attendees walk through the entrance of a room brand ambassadors scanned them and noted the attendance of the individual. This helps reduce lines, wait times, and gives the sponsor better insights into the guest experience.

Event Farm offers EFX Software which integrates with several solutions giving every event element a layer of interactivity and quantifiable measurement.

Examples on display:Content Wall: Tap with the badge to receive a pdf brochure via email.

SnapChat Printer: Using Snapchat to print photos directed at the Offline Summit SnapChat account.

Brightbox: Tap with the badge to receive a complimentary mobile device charge.

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SELECTED SECURE KEY: RFID

RFID BADGE IS YOUR

KEY

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SELECTED INTERACTIVITY: Email Acquisition

PERMISSION VARIABILITY - Can be made mandatory or voluntary to receive a charging session. Made voluntary for EventFarm.com Offline Summit.

Step 1: Scan EventFarm EFX badge featuring a chip compatible with the Brightbox RFID reader.

Step 2: Enter email into optional Brightbox newslettersign up.

Polling and Surveys can be modified to ask several multiple choice questions depending on the needs of the client.

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ANALYTICS

USAGE REPORT - 06.02.16-06.02.16

BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016

Report time: 21:59 on 07 Jul 2016

60USES

31MIN

AVG. SESSION

30AVG. DAILY USE/UNIT

46UNIQUE USERS

178TOTAL IMPRESSIONS

66LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 40CREDIT/DEBIT CARD USES............................................................. 60COMPLIMENTARY CARD USES..........................................................0

SESSION LENGTHS

UNDER 15 MIN............................................................................35%15-30 MIN..................................................................................20%30-60 MIN..................................................................................33%60-90 MIN....................................................................................8%OVER 90 MIN................................................................................ 3%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 1 0 0 0

09:00 0 0 0 5 0 0 0

10:00 0 0 0 10 0 0 0

11:00 0 0 0 5 0 0 0

12:00 0 0 0 6 0 0 0

13:00 0 0 0 8 0 0 0

14:00 0 0 0 5 0 0 0

15:00 0 0 0 4 0 0 0

16:00 0 0 0 9 0 0 0

17:00 0 0 0 7 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0

CUMULATIVE USAGE SUMMARY JUNE 2016

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES

Offline Summit 2016 698:Unit 1 52.0 52


TOTALS 2 Units 60 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

USAGE REPORT - 06.02.16-06.02.16



60USES

31MIN

AVG. SESSION


46UNIQUE USERS


66LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 1 0 0 0

09:00 0 0 0 5 0 0 0

10:00 0 0 0 10 0 0 0

11:00 0 0 0 5 0 0 0

12:00 0 0 0 6 0 0 0

13:00 0 0 0 8 0 0 0

14:00 0 0 0 5 0 0 0

15:00 0 0 0 4 0 0 0

16:00 0 0 0 9 0 0 0

17:00 0 0 0 7 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS






USAGE REPORT - 06.02.16-06.02.16



60USES

31MIN

AVG. SESSION


46UNIQUE USERS


66LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 1 0 0 0

09:00 0 0 0 5 0 0 0

10:00 0 0 0 10 0 0 0

11:00 0 0 0 5 0 0 0

12:00 0 0 0 6 0 0 0

13:00 0 0 0 8 0 0 0

14:00 0 0 0 5 0 0 0

15:00 0 0 0 4 0 0 0

16:00 0 0 0 9 0 0 0

17:00 0 0 0 7 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS






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Results

USAGE REPORT - 06.02.16-06.02.16



60USES

31MIN

AVG. SESSION


46UNIQUE USERS


66LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 1 0 0 0

09:00 0 0 0 5 0 0 0

10:00 0 0 0 10 0 0 0

11:00 0 0 0 5 0 0 0

12:00 0 0 0 6 0 0 0

13:00 0 0 0 8 0 0 0

14:00 0 0 0 5 0 0 0

15:00 0 0 0 4 0 0 0

16:00 0 0 0 9 0 0 0

17:00 0 0 0 7 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS






Summary:*55% of total use was less than 30 minutes during the event.*86% of usage was from the charging kiosk placed closest to the main hall.*46 out of 200 guests ( unique RFID card badges ) experienced our secure kiosk.*32 emails were captured using the email signup interactive feature. *Unmet demand was 40 guests. After lunch both units were at capacity.*178 Total screen impressions detected.

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CLICK HERE FOR RECAP VIDEO A COMPLETE EVENT ENGAGEMENT EXPERIENCE

https://www.youtube.com/watch?v=lP3WcZNQ2f8


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

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Date post:	15-Apr-2017
Category:	Marketing
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EventFarm.com RFID badge as key usage study at Offline Summit

Marketing