Date post: | 12-Apr-2017 |
Category: |
Technology |
Upload: | iab-brasil |
View: | 101 times |
Download: | 1 times |
recognize the need for ads, and are willing to share them only.
Millennials
Yahoo Content Marketing Ingestion Study April 2013
pre-purchase
34%4x
use smartphone in-storeto look at reviews
more likely to visit comparison shopping sites
Alliance Data Systems research 2016
purchase
84%53%
use their smartphones while in line to purchase something
of millenials retail purchases are made in-store
Alliance Data Systems research 2016
post-purchase
65%16%
are comfortable making online purchases with their phones
share an item via social networking
Alliance Data Systems research 2016
"We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars"
Andre Ferraz
Thank you :)[email protected]