Gerhard.Maertterer@Eversfrank€¦ · Kanäle. Das ist Fluch und Segen zugleich: Fluch, weil die...

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[email protected]

Comment by G. Maertterer: I love Gutenberg’s good old technology. I love old motor-cycles and Led Zeppelin on vinyl. That’s all antiquarianism for pleasure. But now we are living in a world of Zuckerbergs. Printing is no longer „black magic arts“, but an industry. Digital printing is taking on a new role in the age of Zuckerberg. Gutenberg‘s medium is advan-cing to push advertising and is verifiably becoming the instru-ment with the highest conversion rates in the symphony of real-time marketing. More and more advertisers are turning to data-driven, highly personalised print communi-cation in addition to their emails, banners and search engine marketing activities.

BACK TO THE FUTURE Mom & Pop practised ... ... One-to-One

Communication ...at Point of Sale (POS) ... Viral Marketing ... WOM-Campaigns

COMMUNICATION OF MOM-AND-POP-STORES.


According to seasons and financial situations Mom & Pop offered Dynamic Pricing. Not driven by algorithms but by common sense.

BACK TO THE FUTURE Mom & Pop ... ... used CRM-Databases

in their neuronal networks

... collected Big Data

of their customer‘s journeys, behaviour & preferences

... rated Predictive

Analytics As result they created

Next Best Offers


But Mom & Pop‘s great-grandchildren have a thousand times more products and customers. In a world of extreme information overflow we need more than only common sense and WOM.

FROM MOM AND POP TO MASS MEDIA.

Today we can use lots of channels to commu-nicate. That‘s boon and bane. Bane, because that multiplicity of channels often generates information overkill. Boon, because we can send the right message to the right person at the right time.

FROM MOM-AND-POP TO MASS MEDIA.

Heute gibt es unzählige Kanäle. Das ist Fluch und Segen zugleich: Fluch, weil die Kanal-vielfalt zu einer Reiz-überflutung führt. Und Segen, weil man jede Zielperson über den richtigen Kanal mit der richtigen Botschaft erreicht.

PIM-Software stores all assets (products, prices, pictures, charts) and broadcasts them.

Marketing Platforms for Brand Management use the data out of PIM and combine them with profiles of adressees.

FROM MOM-AND-POP TO MASS MEDIA.


Attention is obviously a necessary ingredient for effective advertising.

PIM-Software stores all assets (products, prices, pictures, charts) and broadcasts them.


Due to Multi-Screening and Social Media human beeings can no longer concentrate on topics which are not interesting for them.

The main thing for advertisers is to attract the attention of their recipients / target groups.

THE ATTENTION SPAN IN THE AGE OF ZUCKERBERG.


THE ATTENTION SPAN IN THE AGE OF ZUCKERBERG.

The main thing for advertisers is to attract the attention of their recipients / target groups.

Due to Multi-Screening and Social Media human beeings can no longer concentrate on topics which are not interesting for them.


DIE AUFMERKSAMKEITSSPANNE

No! If something is relevant for your audience and if you offer it in the right mode of perception ...

Should marketeers now rethink and only offer „snack-contents“ shorter than 8 seconds?

RELEVANCE & MODE OF PERCEPTION


Relevance & Mode of Perception The right message at the right time

for the right person via the right channel

RELEVANCE & MODE OF RECEPTION & TIMING.


PIM-software stores products, prizes and photos - media neutral.

Big Data > >> Predictive Analytics. Campaign Management

and Marketing Automation generate One-to-One

Next Best Offers.

Marketing-Platform Brand-Management for One-to-One Marketing combines the assets of PIM with the profiles of the adressees.

CASE EVERSFRANK CONSULTING: GARDENER PÖTSCHKE


1 Mio. Customers -  Flower Garden -  Kitchen Garden -  Urban Gardening

500.000 Products -  Plants -  Accessories -  Care Products

1 Mio. Contents spread over 365 days

ONE-TO-MANY: GARDENER PÖTSCHKE



ONE-TO-ONE: GARDENER PÖTSCHKE



WHICH ARE THE RIGHT CHANNELS?

27.04.18 18

Online or offline? Or all in a mix?

WHICH CHANNELS?

27.04.18 19


Christoph Baron, Sanofi Talking about „Digital Boozi-ness“(Digitale Besoffenheit), he wanted to explain the unreflecting use of digital channels and its drawbacks.

Marc Pritchard, Procter & Gamble He got his wake-up call during a meeting with a major advertising company. They explained, that P&Gs compe-titors were investing billions of dollars without third-party verification. The implication, that P&G didn’t need to ask for verification, because others weren’t, jogged a memory of his father saying: "If all of your friends jumped off a cliff, would you jump too?"

WHICH CHANNELS?

27.04.18 20


Christoph Baron, Sanofi Talking about „Digital Boozi-ness“(Digitale Besoffenheit), he wanted to explain the unreflecting use of digital channels and its drawbacks.

Marc Pritchard, Procter & Gamble Digital marketing isn’t all bad. Pritchard showed how tech-nology has changed marketing for the good by helping brands quickly deploy creative across exciting new formats. However, technology has also resulted in consumers being bombarded with thousands of ads a day, slowing load times and interrupting their experiences.

WELCHE KANÄLE SIND DIE RICHTIGEN?

27.04.18 21

Online oder offline? Oder alles im Mix? Am besten: ONE-to-ONE! BACK TO THE FUTURE

We have learnt to faster absorb informations than ever before. We can better multitask and find the key informations. One-to-One-Media, which cuts out needless ballast of information will faster reach the target.

Microsoft says: People with more digital lifestyles are better at simultaneously processing information from different sources.

27.04.18 22

Neue Medienformate durch die Verbindung von Print und Online.

THE NEW ROLE OF PRINT. Which Channel leads into the Purchase-Funnel?

27.04.18 23

Das Instrument effizienten Realtime-Marketings

REALTIME-PRINTING. REALTIME-PRINTING. Print guides into the Online-Shop.

WHATONLINE NEEDS.AND PRINTCAN DO.

03 04

eversfrank.com SUCCESS AMPLIFIER

Realtime marketing minimises wast-

age in the online environment by using

predictive analytics, customisation and

automation, but “only” online. Until

now. With realtime printing, Eversfrank

delivers a fully automated solution to

integrate the “paper channel” into the

process via API interface, thus circum-

venting adblockers and the like.

Print mailings do not need explicit permission

to be delivered when they are

fully addressed

by post are more eye-catching

than email in an overflowing inbox

sink in more intensely than

messages on a screen

Realtime printing not only supports dif-

ferent online marketing scenarios such

as lead generation, bounce manage-

ment, optimising the conversion rate.

It also finally enables relevant omni-

channel communication.

Online advertising opportunities have been growing for 20 years and are continually dropping in price. With the result that they are used ever more excessively, dropping a veritable flood of advertising onto users. The conse- quence: Users install adblockers and spam filters, and cancel newsletters. In short, the customer is annoyed and flees.

PRINT

PUSHNOTIFICATION

ADSERVING

PUSHNOTIFICATION

only with permission, mobile number

ADSERVINGadblockers, bulk volumes

EMAILdouble opt-in permission,

low attention intensity,spam filters

EMAIL

Print directs the recipient to online stores,steers to newsletter subscription,

requests mobile numbers.

Realtime printing – the instrumentof efficient realtime marketing.

WHATONLINE NEEDS.AND PRINTCAN DO.

03 04


Realtime marketing minimises wast-

age in the online environment by using

predictive analytics, customisation and

automation, but “only” online. Until

now. With realtime printing, Eversfrank

delivers a fully automated solution to

integrate the “paper channel” into the

process via API interface, thus circum-

venting adblockers and the like.

Print mailings do not need explicit permission

to be delivered when they are

fully addressed

by post are more eye-catching

than email in an overflowing inbox

sink in more intensely than

messages on a screen

Realtime printing not only supports dif-

ferent online marketing scenarios such

as lead generation, bounce manage-

ment, optimising the conversion rate.

It also finally enables relevant omni-

channel communication.

Online advertising opportunities have been growing for 20 years and are continually dropping in price. With the result that they are used ever more excessively, dropping a veritable flood of advertising onto users. The conse- quence: Users install adblockers and spam filters, and cancel newsletters. In short, the customer is annoyed and flees.

PRINT

PUSHNOTIFICATION

ADSERVING

PUSHNOTIFICATION

only with permission, mobile number

ADSERVINGadblockers, bulk volumes

EMAILdouble opt-in permission,

low attention intensity,spam filters

EMAIL

Print directs the recipient to online stores,steers to newsletter subscription,

requests mobile numbers.

Realtime printing – the instrumentof efficient realtime marketing.

Mae 27.04.18 24

REAL-TIME PRINTING ENHANCES OMNI-CHANNEL COMMUNICATION. Targeting instead of Broadcasting.

E-Mails are quick and cheap. But without Double-Opt-in Permission they are nothing but spam.

Banners can retarget customers – but too much of them provocke ad-blockers.

.

Real-Time Printing enhances Push-Marketing.

Fully adressed Printmails do not need any Permission: Perfectly for Push-Marketing.

Postal Mailings generate more attention

In letterboxes than E-Mails in Mailboxes.

Message on paper are read more intesively Than on the „wipe-media“.

WEB-REACTION POSTCARDS: DAILY ON DEMAND.

27.04.18 25

Retargeting postcards Checkout bounces are placed in the mailboxes within 48 hours.

Ein Service der Deutschen PostINFOPOST

PK_WKA_Motiv3_NEU.indd 4 14.04.16 13:16

STRETCHBLAZER

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G nnen Sie sich mal was,Frau Musterfrau!

DV 04 0,28

FrauMaxi MusterfrauFrank Druck GmbH & Co. KGIndustriestraße 2024211 Preetz

*00032/001/0001*

1



STRETCHBLAZER

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STRICKJACKE LANGARM

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*00385/001/0005*

1



STRETCHBLAZER

2999

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STRICKJACKE LANGARM

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1399

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STRICKJACKE LANGARM

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STRICKJACKE LANGARM

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DV 04 0,28


*02063/001/0030*

1



STRETCHBLAZER

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STRICKJACKE LANGARM

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1399

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DV 04 0,28


*02790/002/0040*

1



STRETCHBLAZER

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STRICKJACKE LANGARM

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1399

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DV 04 0,28


*04250/002/0061*

1



STRETCHBLAZER

2999

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STRICKJACKE LANGARM

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DV 04 0,28


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27.04.18 26

REAL-TIME PRINTING ERWEITERT DIE OMNI-CHANNEL KOMMUNIKATION. Zielgenaues Targeting ersetzt das alte Gießkannen-Prinzip.

07 08


TRUST ISGOOD.EXAMPLES AREBETTER.

Every day, up to 70 % of customers

just abandon their shopping baskets.

Realtime printing with our Drookies®*

is a very effective tool to recapture

those customers.

Even if a visitor doesn‘t sign up with a

shop as a customer, campaign manage-

ment can identify guests in their shop.

Comparing surfing profiles with the ad-

dresses on your own customer lists also

makes it possible for the Drookies® to be

delivered to the correct mailbox. All it

takes is a casual customer relationship,

e.g. a temporary registration for a news-

letter, or participation in a competition.

However, retargeting need not auto-

matically and always take place: The

predefined algorithms re-decide in

every instance with every visitor wheth-

er and which channel is used to track

them. That may mean an email, a spe-

cial newsletter, a push notification –

or a particularly eye-catching printed

mailing: A Drookie®.

Let‘s take a look at one of the biggest problems in e-commerce: Customers who abandon their baskets, the checkout dropouts.

*Personalised web reaction postcards based on cookie data

What we have learnt from Drookie® projects with customers like the bonprix fashion store is that the order rates achieved are much higher than without mailings or with those that are not individualised.

Within 48 hours, your Drookies® will be digi-tally printed at Eversfrank, prepared for mailing and placed in the mailboxes of customers who have abandoned their purchases.

Retargeting across all channels: Your campaign management determines who is contacted and how: Online, mobile, or using our Drookie® – highly individualised, fully addressed printed mailings.

Every day, 50–70 % of online shoppers abandon their purchases. We will show you how to reel them in again.

DATA ON CHECKOUT BOUNCES(e.g. data generated by cookies, your CRM system and analytics, your internal specifications)

WEITERSHOPPEN!

VERGESSEN?

VIELEN DANK!

27.04.18 27

REAL-TIME PRINTING ERWEITERT DIE OMNI-CHANNEL KOMMUNIKATION. Zielgenaues Targeting ersetzt das alte Gießkannen-Prinzip.

07 08


TRUST ISGOOD.EXAMPLES AREBETTER.

Every day, up to 70 % of customers

just abandon their shopping baskets.

Realtime printing with our Drookies®*

is a very effective tool to recapture

those customers.

Even if a visitor doesn‘t sign up with a

shop as a customer, campaign manage-

ment can identify guests in their shop.

Comparing surfing profiles with the ad-

dresses on your own customer lists also

makes it possible for the Drookies® to be

delivered to the correct mailbox. All it

takes is a casual customer relationship,

e.g. a temporary registration for a news-

letter, or participation in a competition.

However, retargeting need not auto-

matically and always take place: The

predefined algorithms re-decide in

every instance with every visitor wheth-

er and which channel is used to track

them. That may mean an email, a spe-

cial newsletter, a push notification –

or a particularly eye-catching printed

mailing: A Drookie®.

Let‘s take a look at one of the biggest problems in e-commerce: Customers who abandon their baskets, the checkout dropouts.

*Personalised web reaction postcards based on cookie data

What we have learnt from Drookie® projects with customers like the bonprix fashion store is that the order rates achieved are much higher than without mailings or with those that are not individualised.

Within 48 hours, your Drookies® will be digi-tally printed at Eversfrank, prepared for mailing and placed in the mailboxes of customers who have abandoned their purchases.

Retargeting across all channels: Your campaign management determines who is contacted and how: Online, mobile, or using our Drookie® – highly individualised, fully addressed printed mailings.

Every day, 50–70 % of online shoppers abandon their purchases. We will show you how to reel them in again.

DATA ON CHECKOUT BOUNCES(e.g. data generated by cookies, your CRM system and analytics, your internal specifications)

WEITERSHOPPEN!

VERGESSEN?

VIELEN DANK!

OMNIPRINT IM OMNI-CHANNEL-MARKETING.

27.04.18 28

Next Best Offers via Print-to-Web.

The lists are sent to our API and the images/texts matching the target person are added.

All components are merged and finalised in a fully automated

process (via camera reading).

Postal delivery in postage-optimised order.

Personalised postcards, inserts and envelopes are digitally printed here.

If desired, the static content of magazines, catalogues, etc.

is produced here.

INTERNET

CRM (2+5)*

SOCIAL MEDIA APPS (4)*EMAILS (3)*

ANALYTICSLists are prepared with personaliseddata using CRM, data enhancementand analysis tools.

MARKETING PORTALS (1)* CAMPAIGN MANAGEMENT (2)*

Customer data are generated from various channels.

RENDERING ENGINE

Creates hyper-personalised print data for each destination

in postage-optimised order

PRINT API

DATABASE

DIGITALPRINTING

OFFSET PRINTING

HYBRID PRINTING

06

SUCCESS AMPLIFIER

0_S02-09_EFG_RTM_Broschüre_XEROX_Englisch_RZ.indd 50_S02-09_EFG_RTM_Broschüre_XEROX_Englisch_RZ.indd 5 14.02.17 09:3314.02.17 09:33

OMNIPRINT IM OMNI-CHANNEL-MARKETING.

27.04.18 29

Next Best Offers via Print-to-Web.

The lists are sent to our API and the images/texts matching the target person are added.

All components are merged and finalised in a fully automated

process (via camera reading).

Postal delivery in postage-optimised order.

Personalised postcards, inserts and envelopes are digitally printed here.

If desired, the static content of magazines, catalogues, etc.

is produced here.

INTERNET

CRM (2+5)*

SOCIAL MEDIA APPS (4)*EMAILS (3)*

ANALYTICSLists are prepared with personaliseddata using CRM, data enhancementand analysis tools.

MARKETING PORTALS (1)* CAMPAIGN MANAGEMENT (2)*

Customer data are generated from various channels.

RENDERING ENGINE

Creates hyper-personalised print data for each destination

in postage-optimised order

PRINT API

DATABASE

DIGITALPRINTING

OFFSET PRINTING

HYBRID PRINTING

06

SUCCESS AMPLIFIER

0_S02-09_EFG_RTM_Broschüre_XEROX_Englisch_RZ.indd 50_S02-09_EFG_RTM_Broschüre_XEROX_Englisch_RZ.indd 5 14.02.17 09:3314.02.17 09:33

27.04.18 30

The most relevant messages for each customer

at the right time – delivered by the right channels.

NETWORKING OF TECHNOLOGIES AT EVERSFRANK GROUP

Glo 27.04.18 31

€ 300 Mio. Turnover, 1,200 Employees, of which 250 work in Software and IT.

2011: PIM (Product Information Management) 2012: Content- and Designmanagement 2013: One-to-One Marketing Services 2014: HighSpeed-Digital Printing

2017: Brand Management Platform 2017: Image Recognition

PIM & CMS MEET OMNIPRINT @ EVERSFRANK.

Mae 27.04.18

J

32

One-to-One All-in-One-Marketing.

VDP Variable Data

Publishing

Software

P2W & W2P Mobile & Online Devices

High Speed Digital Print meets Offset Print .

CRM Data Enrichement & Predictive Analytics

PIM & CMS MEET OMNIPRINT @ EVERSFRANK.

Mae 27.04.18 33

CRM & Analytics Purchase History

Customer Profiles Customer Journey Data Enrichement

------------------------------- Predictive Analytics

-----------------------------

PIM & CMS Products Prices Photos, Texts Rich Media ---------------------------------- Basement of Marketing-Suite ---------------------------------- Merging of Product Data with CRM-Lists, Optimization of Postage, One-to-One Files and One-to-One Print Eversfrank

Horizontal Integration

Ve

rtica

l Inte

gra

tion

Timelines Target Groups

Next Best Offers Campaign-

Management

INDUSTRIAL PRINT 4.0: DAILY-ON-DEMAND DIGITAL PRINTING.

Glo 27.04.18 34

§  .

Doubled redundancy guarantees highest reliability.

INDUSTRIAL PRINT 4.0: PRINTING AND PROCESSING IN REALTIME ON DEMAND.

Glo 27.04.18 35

§  .

Camera-controlled – fully automated.


Glo 27.04.18 36

§  .

Camera-controlled – fully automated.


Glo 27.04.18

Hyper-personalized Travel-Booklets Daily-on-Demand for all customers of 9.000 FTI-travel agencies.

37


Glo 27.04.18

Hyper-personalized Travel-Booklets Daily-on-Demand for all customers of 9.000 FTI-travel agencies.

38

OTS Best Opportunity to See

is on Envelopes!

EVERSFRANK‘S FORMULA FOR HIGH VOLUME PRINTING.

27.04.18 39

HQ x HS x LC (High Quality x High Speed x Low Cost).

Quality

Costs

Speed m|min

<19

??

>80

900

Electro- static Fluid

Inkjet

Offset

Electro- static Toner

HIGH SPEED. HIGH QUALITY. BY EVERSFRANK‘S CANON OCÉ PRO STREAM.

Glo 27.04.18 40

§  .

80 meters per minute. Top ink coverage.

HIGH SPEED. HIGH QUALITY. BY EVERSFRANK‘S CANON OCÉ PRO STREAM.

Glo 27.04.18 41

§  .

80 meters per minute. Top ink coverage.

27.04.18

Next Best Offers at its best.

42

SINCE 2010 WE ARE PERSONALISING CATALOGUES. SINCE 2018 IN HIGHEST SPEED.

Glo 27.04.18 43

3 Types of Individualisation for 7 Target Groups.

Step 1 = Approach to Target = Motif of Title

Step 2 = 2 Products individually selected according to purchase behaviour

Step 3 = Promotional texts

Glo 27.04.18 44

Title Target Group 1 same as Standard-Catalogue

Title Target Group 2 Plus Size

Title Target Group 3

Title Target Group 4 Family

Title Target Group 5 Fashion for Men

Title Target Group 6 Young Fashion

Ttitle 7 Young Fashion Big Bullet Points

3 Types of Individualisation concerning target group.

INDIVIDUAL COVERS FOR EACH TARGET-GROUP.

(PICTURE-)PERSONALIZED CATALOGUES IN 18 VERSIONS.

27.04.18 45

Tailor made for Target Groups. Personalized by „stitched“ names.

HYBRID PRINTING: OUTSIDE DIGITAL PRINTING, INSIDE OFFSET

27.04.18 46

Including Picture Personalization and Next-Best-Offers.

27.04.18

Image Recognition and QR-Codes are leading from Paper into the World Wide Web.

47

PRINT-TO-WEB.

27.04.18 48

QR-Codes lead to the Web.

www.domain.de/max_mustermann

PRINT-TO-WEB.

27.04.18 49

Mit QR-Codes auf PURLs (Personal URLs).

www.domain.de/max_mustermann

PRINT-TO-WEB MIT IMAGE RECOGNITION (IR).

27.04.18 50

Der Katalog lotst ins Web.

PRINT-TO-WEB

BONAPARTE ALREADY LEADS FROM (DIGI)-CATALOGUES TO THE SHOP.

Me 27.04.18 51

The next step can be Print-to-Web by Image Recognition.

„TELL-A-FRIEND“.

Mae 27.04.18 52

„Be a star at the title of your favourite catalogue“. And invite your friends.

EVERSFRANK/TAP2C FOR REATILERS.

27.04.18 53

All pictures of all Catalogues and Videos can be interactivated.

1.   Easily integratable into Retailer-Apps.

2.   Interactivation insideVideos. 3.   All images can easily and fast

be interactivated.

EVERSFRANK/TAP2C.

27.04.18 54

For Touristic-Catalogues and Touristic-Mailings.

Kolb-Digital

1.   Easily integratable into Touristic-Apps.

2.   Interactivation insideVideos. 3.   All images can easily and fast

be interactivated.

TEST TAP2C ON YOUR CATALOGUES!

Mae 27.04.18 55

LABRANDA Highlights• LABRANDA Hotels, eine Marke der FTI Group• geschmackvolle Restaurant und Poolbereiche• in zentraler Lage und strandnah• Einkaufs-/Unterhaltungsmöglichkeiten in direkter Nähe• zum Winter 14/15 renoviert

Gemütliche Atmosphäre in modernem AmbienteDas designorientierte Hotel erstrahlt komplett renoviert in neuem Glanz und befindet sich in bester Lage in Playa del Inglés. Zahlreiche Einkaufs- und Unterhaltungsmöglichkeiten liegen in unmittelbarer Nähe. Abends locken Clubs, Bars und Restaurants, die zu Fuß schnell zu erreichen sind. Lassen Sie Ihren Alltag hinter sich und genießen Sie die Vorzüge der komfortablen und modernisierten Anlage. Die attraktiv gestaltetet Gartenanlage, die gute Küche und der zuvor-kommende und freundliche Service garantieren unvergessliche Urlaubstage.

Lage: Zentral in Playa del Inglés, die Strand-promenade liegt in ca. 500 m Entfernung, der weitläufige Sandstrand ist von dort über Treppen erreichbar. Zu den Vergnügungszentren Kasbah und Metro mit Diskotheken, Geschäften und Bars sind es nur wenige Gehminuten. Das Einkaufszentrum „Tropical“ ist ca. 500 m und die nächste Bushaltestelle ist ca. 100 m entfernt.Ausstattung: Das beliebte Komforthotel wurde zum Winter 14/15 umfassend renoviert und verfügt über 4 Gebäude mit insgesamt 257 Zimmern auf 5 Etagen. Zu den modernen Einrichtungen gehören ein Empfangsbereich mit Rezeption und Sitzgelegenheiten, 4 Lifts, WLAN, Bar sowie ein Buffetrestaurant mit Außenterrasse (ca. 200 qm). Im gepflegten Außenbereich finden Sie den Süßwasser- Swimmingpool mit großer Sonnenterrasse, einen Kinderpool und die Poolbar mit WLAN-Bereich. Liegen und Sonnenschirme stehen Ihnen hier kostenfrei zur Verfügung.

Kreditkarten: VISA und Mastercard. Landeskategorie: 4 Sterne.Sport gegen Gebühr/Unterhaltung: Billard gegen Gebühr. Am Strand diverse Wassersport-möglichkeiten durch lokale Anbieter. Einen Fahrradverleih gibt es in der näheren Umge-bung des Hotels. Der nächste Golfplatz ist ca. 4 km entfernt. Regelmäßig Animation- und Abendunterhaltung.De-luxe-Zimmer: Sie wohnen in geschmackvoll und modern eingerichteten Zimmern (ca. 35 qm) mit Dusche/WC, Telefon, WLAN, Mietsafe, Sat.-TV, Sitzecke und Balkon oder Terrasse (DX). Wahlweise mit Poolblick (DXP) buchbar. Auch zur Alleinbenutzung buchbar (DA).Hinweis: Im Restaurant wird um angemessene Kleidung gebeten.

All Inclusive: • Frühstück, Mittag- und Abendessen in Buffet-

form• Langschläferfrühstück 10.30 - 11.30 Uhr• Snacks 11.30 - 12.30 Uhr• Kaffee und Kuchen/Gebäck 16.00 - 17.00 Uhr• lokale alkoholische und alkoholfreie Getränke

10.30 - 23.00 UhrAll Inclusive Ultra: Zusätzlich zu den oben genannten All-Inclusive-Leistungen erhalten Sie:• Alkoholische Markengetränke gemäß

All-Inclusive Ultra Getränkekarte• Badetücher inklusive• Late check out bis 14 Uhr• Safe inklusive• Teezubereiter www.meinFTI.com/LPA878

LABRANDA Playa Bonita BBBB

Playa del Inglés

Ihre Vorteileh Rail & Fly inclusive

(im Paket mit Flug) h Frühbucher-Vorteil h kostenfreies WLAN

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32 Fehlt Ihr Wunschhotel? Noch mehr FTI Hotels in Ihrem Reisebüro buchbar!

Wohnbeispiel De-Luxe Zimmer

modernen und klassischen Ort Agüimes bei einem kleinen Spaziergang. Anschließend lassen Sie den Tag bei einer Weinprobe in einer gemütlichen Finca ausklingen.

Preis pro Person € 53 (vor Ort zahlbar)

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Fehlt Ihr Wunschhotel? Noch mehr FTI Hotels in Ihrem Reisebüro buchbar! 33

AusflugstippsVor Ort und über ihre Reiseleitung buchbar

Fantastischer NordenErleben Sie die Vielfalt und die faszinierende Bergwelt des grünen Nordens der Insel. Freuen Sie sich auf eine Tagestour inklusive Mittages-sen. Bestaunen Sie die Kathedrale von Arucas und kommen Sie bei der Besichtigung Europas größter Rumfabrik „Arehucas“ in den Genuss des kanarischen Rums „Ron Miel“. Im Botani-schen Garten der „Marquesa“ lassen Sie die exotische Pflanzenwelt auf sich wirken. Ange-kommen in einem der schönsten Dörfer der Insel Teror mit seinen schmucken Kolonialstil-häusern mit hübschen Fassaden und den typischen, holzgeschnitzten Balkonen, geht es weiter ins Landesinnere. Hier erleben Sie die atemberaubende Natur hautnah. Genießen Sie bei gutem Wetter einen faszinierenden Panora-

mablick auf Teide und Roque Nublo. Der Felsen ist das Wahrzeichen Gran Canarias.

Preis pro Person € 53 (vor Ort zahlbar)

Gran Canaria Gestern und HeuteFolgen Sie den Spuren der Vergangenheit bis hin zur Gegenwart. Freuen Sie sich auf eine Tagestour inklusive Mittagessen. Über den spektakulären Canyon und das Tal der Tausend Palmen gelangen Sie in das ursprüngliche Bergdorf Fataga. Dieses entzückende Bergdorf mit zauberhaften Landhäusern, Palmenhainen und einer wunderschönen Kirche, ist auf einem Felsen gelegen und gilt als das schönste Dorf der Insel. Besichtigen Sie die alte Festung der Ureinwohner Guanchen Fortaleza de Ansite und die Kultstätte der Ureinwohner Cuatro Puertas. Im Höhlendorf Guayadeque können Sie eine Höhlenwohnung von innen bestaunen. Zurück im Heute erleben Sie den zugleich

7 Nä. AI im Paket mit Flug

p.P. ab € 6897 Nä. AI Hotelpreis

p.P. ab € 364 Paket-Preis = Flug-Basispreis + Hotelpreis + Flugzu-/-abschlag (siehe Beileger) Flug-Basispreis: € 489 Hin- und Rückflug, Transfer und Rail & Fly inclusiveEDV-Code/ Unterbringung Basis Basis Max. Max. Verpfl. Hotelpreis pro Person/Nacht in € bei Buchung des Pakets. Nur-Aufenthalt zzgl. einmaligem Serviceentgelt* Kinderermäßigung Erm. AI U Unterbr. Bel. Bel. Bel. Bel. 01.05.-14.07. 15.07.-31.07. 01.08.-28.08. 1. Kind 1. Kind 2. Kind 2. Kind Zusatz-Reiseart: Paus Erw. Kind Erw. Kind 29.08.-06.10. 07.10.-31.10. 2-6 J. 7-12 J. 2-6 J. 7-12 J. personLPA878 / DX De-Luxe-Zimmer 2 2 3 - I 66 78 82 50% 50% 50% 50% 30% 10LPA878 / DXP De-Luxe-Zimmer Poolseite 2 2 3 - I 71 82 86 50% 50% 50% 50% 30% 10LPA878 / DA De-Luxe-Zimmer z. Alleinben. 1 2 1 2 I 92 103 107 50% 50% 50% 50% - 10Frühbucherermäßigung pro Person bei Buchung bis 30.04.17 15% 15% 15%* Bei Buchung ohne Flug wird ein einmaliges Serviceentgelt von € 25 pro Vollzahler erhoben. • Bei Saisonüberschneidungen gilt anteilig der Hotelpreis der jeweiligen Saison. • AI = All Inclusive (I) / AI U = All Inclusive Ultra (T) Mindestaufenthalt: 3 Nächte

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Realtime Digital Printing Realtime Digital Printing Hybrid Printing Hybrid Printing EVERSFRANK’S 121 PORTFOLIO

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Stand 17. 10. 2017 Eversfrank One-to-One G. Märtterer

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ONE-TO-ONE BY EVERSFRANK.

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One-to-One all in One.

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