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Every moment is mobile: mobile marketing for the retail industry

Date post: 09-May-2015
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A presentation by Fanis Koutouvelis, CEO, Intale This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality. The event was powered by: Warply Microsoft Innovation center Nespresso Papadopoulou Biscuits
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2 nd Mobile Marketing event 5/2/2014 Powered by:
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Page 1: Every moment is mobile: mobile marketing for the retail industry

2nd Mobile Marketing event

5/2/2014

Powered by:

Page 2: Every moment is mobile: mobile marketing for the retail industry

A presentation by Fanis Koutouvelis,

CEO, Intale

Every moment is mobile:

mobile marketing for the retail industry

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Page 3: Every moment is mobile: mobile marketing for the retail industry

We create a virtual network of stores through which we offer

innovative digital services to enterprises and consumers.

Page 4: Every moment is mobile: mobile marketing for the retail industry

Current status

Hundreds of stores operate through

i-kiosk and the number is rapidly

increasing every month. Only during

2013, through our network, over

40Million transactions were handled

with a total value of these

transactions topping 150Million

euro.

40M transactions

150M euros transaction value

99.7% customer loyalty

Page 5: Every moment is mobile: mobile marketing for the retail industry

Press & Awards

Intale has received national awards and extended press coverage for its innovations in the retail market

1st award Best Innovation 1st award

Page 6: Every moment is mobile: mobile marketing for the retail industry

Registers - Point of Sales

•  Bulky •  Way too many components

•  Expensive

•  Unapologetically complicated

•  Local architecture

•  IT demanding

Page 7: Every moment is mobile: mobile marketing for the retail industry

| The register goes mobile

Retailer’s digital assistant

•  Automate sales through the barcode

scanner

•  Print fiscal receipts wirelessly

•  Track inventory

•  Check financial reports

•  Manage shifts and employees

•  E-order from suppliers etc

Page 8: Every moment is mobile: mobile marketing for the retail industry

Cloud architecture – Windows Azure

•  Online/Offline functionality with seamless sync

•  Available/Accessible from anywhere - 24/7

•  Rapid Implementation, Updates and Upgrades

•  Reduced need for IT infrastructure and support

•  Built-In instant Disaster Recovery

•  OS independent (no mandatory OS licenses)

•  Lower upfront implementation costs

•  High Scalability

•  No Installation / Setup required

Technology

Page 9: Every moment is mobile: mobile marketing for the retail industry

Mobile marketing for the retail

Page 10: Every moment is mobile: mobile marketing for the retail industry

Mobile marketing for the retail

Page 11: Every moment is mobile: mobile marketing for the retail industry

A kiosk loyalty app that rewards

customer for their purchases.

Customers choose their kiosk and

perform purchases, participating in

our loyalty scheme.

Το περίπτερο App | Loyalty goes mobile

Powered  by  

Page 12: Every moment is mobile: mobile marketing for the retail industry

360o connected experience

Page 13: Every moment is mobile: mobile marketing for the retail industry

100 stores

Minimum 30k unique users until Jul. 2014

 

Starting point: 100 affiliated stores in Athens. We handpick each store in order to achieve max

demographical coverage.  

100 registers

Smart network – Launch Q2 2014

mLoyalty App

Page 14: Every moment is mobile: mobile marketing for the retail industry

Thank you

facebook.com / intale.com


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