“Every Top Marketers Secret Weapon... And How YOU Can Profit From It Too!”
• 5 Case Studies for using Camtasia screencasts
• Create your own 2 minute screencast for YouTube
• Over 6 million views on YouTube
• Cost over 3 million dollars to buy a 30 sec timeslot to put it on TV
• Can (and will) be created by you with Camtasia Studio in about a hour.
Name that Screencast?
Google’s Superbowl Ad-”Parisian Love”
Lon’s version of -Parisian Love “Bob the Teacher Love”
Besides Lon: What do ALL these TOP
Marketers have in
COMMON? • Mike Filsaime • Willie Crawford • Michael Rasmussen • Anik Signal • Bob Jenkins • Rich Schefren • Jason Fladlien • Jeff Mills • Ken McArthur • Marlon Sanders • Jeff Herring • Paul Colligan • Jeremy Burns • Sterling Valentine • Dean Holland
• Robert Plank • Joel Comm • Ryan Lee • Don Crowther • Ryan Deiss • Joel Peterson • Felicia Slattery • Chris Farrell • Joe Lavery • Mike Stewart • Jim Edwards
• Brian Edmondson • James Grandstaff • Ray Edwards • Dave Guindon • Nicole Dean • Alex Jefferies • David Frey • Stephen Beck • Lou Bortone • And well… • Too many more to
mention
Big Answer:
They ALL use Screen
Capture Videos for
Massive Business Results
“ “
Screencast Video With Camtasia
“Every Top Marketers Secret Weapon... And How YOU Can Profit From It Too!”
• 5 Case Studies for using Camtasia screencasts
• Create your own 2 minute screencast for YouTube
No sad story to tell (and I’m not ashamed of it)
• Never slept on a filthy mattress
• Did not drop out of high school • Never worked as a janitor
• Was not told “No” by friends and family
So it is possible to do well in Internet marketing just having a normal life!
AT&T Web
Design and Trainer
1999 2001 2003 2005 2007 2008 2012
Learn Camtasia with Lon Naylor 2008
IBM Project Manager-stressful!
VADemoGirl Team of Vas for “Done for You” Video Services
Raised Kids-Decided to work for myself
Michelle Schoen
Got my Graduate Degree in Instructional Technology
Case Studies: How To Profit With Screencasts
Case Study # 1 A client is burned out on giving software Demos
Case Study # 2 A series of video tutorials trains users of new software
Clinic Scheduling
Case Study # 3 A Webinar with an Expert becomes E-learning
http://vademogirl.com/Legnani/Dr.%20Legnani.html
Case Study # 4… An FAQ video becomes a multipurpose traffic generator
http://youtu.be/5q4aFng_NwQ
Case Study # 4…. YouTube, LI, FB, Twitter
Case Study # 4 Squeeze pages
Case Study # 5… Blog posts
Case Study # 4 Articles, Podcasts, Short reports
Case Study #5: Super Affiliate!
Case Study #5:
Lon beats our the gurus with his screencast to a list 1/10 size!
Screencast Video With
• List Building • Traffic • Squeeze Pages • Sales Videos • Product Launches • Product Creation • Webinars • Video Tutorials • Website Tours
• Presentation Videos • Demos • Facebook Videos • Teleseminar Content • Repurpose eBooks • Value Add Resell • Training Courses • Support Videos • Vlogs
• Build Credibility • Trust • Rapport • Expert Status • Link Building • Integration Marketing • Membership Content • Outsource Instructions • TONS MORE…
Workshop
Let’s Make a Screencast
When you are finished…
Your own Search Story…
Steps at a High Level
1.Create an outline for a Search Video that will last 1-3 mins
2.Record the screen 3.Bring in music, lower volume, fade
in and out 4.Create a call to action at end. 5.Produce using “Share to YouTube”
Record your Screen with these settings
1. Choose “Custom.” Choose 1280x720
2. Choose Audio off.
3. Click Record. Hit F-9 frequently to pause recording. Hit F-10 when you are done.
4. Click “Save and Edit”. Save to your Desktop.
Bring in Music from the Camtasia Library
1. Choose the music from the Audio folder in the Library
2. Drag it down to Track 2.
3. Double click to bring up the Audio tab
4. Lower volume and fade in and out.
Create Call to Action
1. Add a Title Slide to the end of the video 2. Write “To learn more…” or any call to action with link.
Produce to YouTube
We’ve only Scratched the surface…