Turner Broadcasting System, Inc.

WE SHARE STORIES WITH THE WORLD.

Poised to lead and succeed in an increasingly more engaged, more connected media environment.

Shared Services Organization that Provides

First-in-Class Media Planning for our Networks.

Planning Philosophy:

Think Strategically, Stay Nimble, Constantly Evolve

Our Goal:

Develop Effective and Innovative Ways to

Attract Audiences to the Stories Turner Creates.

What does Turner care about?We want people Tuning-In to our Stories.

Key Objectives:

Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling

Digital Tactics:

High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform

KPI’s & Metrics:

Impressions, CTR, Interactions, Video Views

How does SocialVibe deliver?

• Full Service Agency Partner

• Scalability of display/creative flexibility of rich media

• Low/No Production Cost/Short time to market

• Reach of 100 MM U.S. with targeting

• KPI Flexibility

• Significant opt in (sampling) and lift (tune in)

• Full reporting and campaign analytics

The Closer, Summer 2011

Rizzoli & Isles, Summer 2011

Building on a Successful Relationship

Dr. Drew, Spring 2011

The Great Escape, Summer 2012

THE MISSION:

Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show

OBSTACLES:Brand New Genre to the NetworkMarket Saturation of Reality TV Shows

OUR PLAN OF (Digital) ESCAPE:Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities

WiFi Access

Music Streaming

Social Gaming Play

Campaign Placement

Better ResultsThe Great Escape, Summer 2012

What’s so engaging?Our NetworkMulti-channel, online and mobileReach consumers where they are most engaged- Social, Mobile, WiFi, Streaming MusicOver 100 MM Monthly Uniques

Our PlacementNon-interruptive100% Consumer Opt In100% Share Of Voice

Our Ad UnitUnlimited creativityZero production cost

Fast time to market

For more information, contact: Alex Van Camp | alex@socialvibe.com | 602-330-2157

The SocialVibe Guarantee.Run an SV-approved, run of network campaign and we will guarantee results.

If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge.

Engagement. Guaranteed.