Date post: | 08-Jul-2015 |
Category: |
Entertainment & Humor |
Upload: | imedia-connection |
View: | 284 times |
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Turner Broadcasting System, Inc.
WE SHARE STORIES WITH THE WORLD.
Poised to lead and succeed in an increasingly more engaged, more connected media environment.
Shared Services Organization that Provides
First-in-Class Media Planning for our Networks.
Planning Philosophy:
Think Strategically, Stay Nimble, Constantly Evolve
Our Goal:
Develop Effective and Innovative Ways to
Attract Audiences to the Stories Turner Creates.
What does Turner care about?We want people Tuning-In to our Stories.
Key Objectives:
Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling
Digital Tactics:
High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform
KPI’s & Metrics:
Impressions, CTR, Interactions, Video Views
How does SocialVibe deliver?
• Full Service Agency Partner
• Scalability of display/creative flexibility of rich media
• Low/No Production Cost/Short time to market
• Reach of 100 MM U.S. with targeting
• KPI Flexibility
• Significant opt in (sampling) and lift (tune in)
• Full reporting and campaign analytics
The Closer, Summer 2011
Rizzoli & Isles, Summer 2011
Building on a Successful Relationship
Dr. Drew, Spring 2011
The Great Escape, Summer 2012
THE MISSION:
Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show
OBSTACLES:Brand New Genre to the NetworkMarket Saturation of Reality TV Shows
OUR PLAN OF (Digital) ESCAPE:Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities
WiFi Access
Music Streaming
Social Gaming Play
Campaign Placement
Better ResultsThe Great Escape, Summer 2012
What’s so engaging?Our NetworkMulti-channel, online and mobileReach consumers where they are most engaged- Social, Mobile, WiFi, Streaming MusicOver 100 MM Monthly Uniques
Our PlacementNon-interruptive100% Consumer Opt In100% Share Of Voice
Our Ad UnitUnlimited creativityZero production cost
Fast time to market
For more information, contact: Alex Van Camp | [email protected] | 602-330-2157
The SocialVibe Guarantee.Run an SV-approved, run of network campaign and we will guarantee results.
If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge.
Engagement. Guaranteed.