Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!

Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!

March 23, 2007March 23, 2007

4 P’s of Marketing• Product• Price• Place• Promotion

Product• Cereal

– Made from:• Corn• Sugar

– LOTS of sugar

• Other stuff I can’t pronounce

• It kind of tastes like marshmallows

Product• Name

– Something unique– Something people

will remember– Three choices

• Crunchy Corns• Marshmallow

Mellows• Husker Deluxe

Price• Competition prices

– Cheerios– Kix– Lucky Charms

• Average Price of competition– $3.50 per box– Average minus 10%

• $3.15

Place• Grocery stores

– Super Saver– Sun Mart

• Convenience shops– Gas stations

• Other stores– Target– ShopKo

Promotion• Advertising• Coupons• Web site

– With fun stuff

• Packaging• What characters

do you recognize?

Design a cereal box• Box must have:

– Name• Crunchy Corns• Marshmallow Mellows• Husker Deluxe

– Sketch of product– “Enlarged to show texture”– “Good source of dietary fiber”– Kosher symbol