Date post: | 13-May-2015 |
Category: |
Education |
Upload: | international-water-management-institute-iwmi-cgiar-water-land-and-ecosystems-program |
View: | 453 times |
Download: | 1 times |
Everyone is a communicator!
Emerging ideas for CPWF communication in research
for development September 30, 2010
Purpose of presentation is to present emerging ideas on communication in CPWF and get feedback from everyone •What are you looking for•Useful/Confusing•What’s missing
It is the straw-man/burning man presentation!
What is communication: The inception of an IdeaBeyond American scientists and educators we all know smoking is bad? Is this your idea?Been carefully crafted…
Source: Terry Clayton
Communication is not linear
Successful farmer is in an important position between the two clans, and a reasonably important source of problem solving.
Strategy of linking in to the central nodes of both subgroups, thereby enhancing access to problem solving resources.
Accessing external resources
Observations on CPWFCPWF has important messages for different scales and levels (local, national, basin, global) Transformation in how water is managed Insights to make poverty alleviation more effective Insights into what is working and what is not Strengthening social-ecological resilience of communities
Diversity – each basin is different. But each basin also has something to learnIdentity –Adaptable, localized but consistent - everyone has a role to playA lot of information being produced – how to use, how to get out intermediate products
Different types of communication (applicable to CPWF)
Overall CPWF community
Communication cuts across different levels and scales
Knowledge Management Team
Emerging communication strategies
Use strategic communication approach: the use of communication in a planned, strategic way in order to bring about positive social change
Emerging communication strategies (2)
Networked approach CPWF Global
KM Team
Communication Basin 1Coordination
N1 N2
Farmer groups, water groups,
Basin 2 Coordination
M1 M2
Farmer groups, youth groups, etc
Partners, media, and others we
will work with to spread our ideas
Emerging strategies (3)Support production of intermediate products from research (since time bound program)Develop partnerships to disseminate materials through other knowledge bases and channelsHave a consistent and localized CPWF identityOpen access and open source
What we will be doing to support you?Spaces to foster collaboration between basins using IT and other mechanisms
Flickr, youtube, slideshare, document repository, revitalize e-letter
Support (2)Support to basin teams in using strategic communication approaches & sharing across basinsSupport to disseminating research findingsSpaces to publish intermediate results and storiesProviding linkage to global media sourcesRepackaging and communicating phase 1 results
Support (3): Practical guidelines & support materialsConsistent but localized identity: builds identity for both basin and CPWF globally. Practical Guidelines for basins and projects use of logos, Standard text, etc Publishing guidelines Standard acknowledgements Provision of materials for
display at meetings/handing out to key people, etc.
Key take home messagesEveryone has a role to play in CPWF CommunicationCommunication needs to be contextualizedCommunication is both process and productRole of communication is to support the research effort to achieve changes needed for impact
Questions for discussion What support would you like in terms of communication?What gaps do you see in the current communication thinking?What is not clear? What other ideas/suggestion do you have