Give your players a voice

Jussi Laakkonen Founder & CEO

Applifier

First, let’s

FORGET

© GDC

That we are

professionals

Zoonabar

That we know tens of ways to

market our games

Yelp.com

Instead, let’s put on a consumer hat

What’s the most

POWERFUL WAY to find a new game?

Yelp.com

Through Friends

Word of mouth

trumps Featured spot

TOP25 rank In-game ads

… everything

Urban mixer

my business dinner three years ago

Jojo 77

Air traffic control? Slightly less boring

than watching ice melt

tsmall

Seeing the actual game Holy sh*t.

Been playing >3 years Imagine that for

your game.

Machine Project

Let’s put word of mouth under a microscope.

What makes it go?

Seeing is believing. Actual gameplay footage.

Gameplay or don’t bother. CGI, Renders etc

Real people or it’s an ad.

Emotion

What if you could make

word of mouth

shareable?

now you can

Michael Whyte

Live demo check out samples at www.everyplay.com

ColorblindPicaso

Live demo Need a volunteer =)

Cabreney.jm

Live demo This won’t hurt.

Much. =)

Live demo check out samples at www.everyplay.com

Give your players a voice

Foster true fans Create a community

Personalize multiplayer

Social 2.0 for mobile games Free. No platform tax.

www.everyplay.com

@everyplaydev